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The memo is 341 words.
Well within the short bucket that he describes.
Part of the problem is Google - their algorithms reward longer keyword-laden content.
How many people hit up google search for news? Doesn't most news come from social media feeds these days?
There are a lot of people who don't use social media for news. Besides, sometimes folks want to educate themselves about a recent news subject that their social media feed hasn't surfaced for them so they'll search for additional information... often via Google.
This memo highlights a problem that I’ve noticed recently as the public debates the legitimacy and effectiveness of the media.

This chief editor is basically telling his people to write what readers want to read. But there’s a difference between what readers always want to read and what may be necessary to read.

For example, if people only read what they wanted to read, how many people would really take interest in a possibly boring but important scandal? The Catholic Church sex abuse scandal comes to mind. It’s impact was global, but it’s not really related to domestic political battles or terrorism or whatever else really sells in the media these days.

The problem is worse now because news isn’t sold as a broadsheet anymore, where subscribers might not read everything in an issue, but eyes are on all of the stories. Is that the case when everyone gets to pick a la carte from a website, especially when management like this is telling reporters to focus on what gets the most clicks?

> how many people would really take interest in a possibly boring but important scandal? The Catholic Church sex abuse scandal comes to mind.

There's very little that is more attention grabbing than sex scandal. Except sex scandal involving children. Or one involving an large powerful institution around which political and culture war controversy (both internal and external to the institution) is constant, especially on sexual issues.

> It’s impact was global, but it’s not really related to domestic political battles

Yes, it was, especially because the Catholic Church is perpetually engaged in those battles on sexual issues, and because the scandal immediately intersected with the debate on those issues, as well as ongoing internal organizational debates in the institution such as the role of celibacy and homosexuals in the clergy that directly overlapped with the political and culture war issues the Church is regularly engaged in.

So, yeah, worst possible example, even if one grants that you might have a generally valid point.

I think his point was more well-intentioned. If writers wanted to quickly get an issue out to print (or publish), they could make it easily readable at <400 words. But if it's a tell-all, he gives them full authority to make it a long piece. If it's a particularly boring subject then maybe the writers will start making those stories shorter? In that case, the important details would still be there, just not as well explained. I don't think this restricts their journalism at all.
I think this is more targeting droning exposes of the life history of individuals and what they had for lunch - fluff content in articles that could have had the same information in 25% of the length without feeling overly terse.
Articles in The Economist are usually a better investment of my time. I was originally introduced to the magazine by a teacher in high school, but I've come to learn that many other people weren't as fortunate.

https://www.economist.com/

Bill Gates has said The Economist is the only magazine he reads cover-to-cover as it makes him think critically about the world.
Blindly following what Bill Gates says he does would be the opposite of thinking critically, however ;)
My tip for reading The Economist (I have a paper subscription) is to always start with the obituary. Their obituaries are wonderful.
I do the same. I've often thought they should publish a book consisting solely of obituaries. As morbid as this sounds, it would be almost like a history of the last 100 years viewed through a very different lens.
I find it to slavishly neoliberal.

I used to read The Economist, then in the build up to 2008 when according to them all the growth was actual real growth, the system was fine, and banks knew what they were doing.

I no longer read it.

I have the opposite experience. For example, they had a cover page article a about the global housing bubble in 2005.

https://www.economist.com/special-report/2005/06/16/in-come-...

It was crystal clear by 2005 that it was all going to pop.

The analysis from a journal that purports to be about economics should have come in the build up to the crisis, not when the first huge cracks appear in the damn, having spent the prior decade shouting "put more water in".

You can go back further. They were writing articles about this in 03 and 04. They aren't right about everything but they will publish stuff about high valuations, etc.

Also, just generally, they aren't particularly "neoliberal" (I am not quite sure what that means but okay). Since the editor switch, there has been a massive, massive change in style (I have been reading since the early 2000s...Mickelthwait, the guy in the OP, was actually the best...he is a legend).

I think the Economist is pretty much the definition of neoliberal (in the old sense, before it acquired all the negative connotations). "Liberal goals, conservative means" is my over-simplified definition.

A leftist would have the government build housing for the poor. A conservative would let the poor fend for themselves or rely on charity. A neo-liberal would tweak the rules so that market builds housing for the poor.

They are pro financialisation and pro rentier. Both require strong government intervention, but the profits are privatised.
I believe we're saying the same thing, right?
I find it to slavishly neoliberal.

That (or in its older guise, free-trade principles) is literally a founding premise of the newspaper:

PROSPECTUS: of a weekly paper, to be published every Saturday, and to be called THE ECONOMIST, which will contain ... First.—ORIGINAL LEADING ARTICLES, in which free-trade principles will be most rigidly applied to all the important questions of the day—political events—and parliamentary discussions; and particularly to all such as relate immediately to revenue, commerce, and agriculture; or otherwise affect the material interests of the country....

https://www.economist.com/unknown/1843/08/05/prospectus

Slavishly neoliberal is not the same as free trade.

Adam Smith, whom they model themselves after, was against rentier activity, The Economist is not.

The UK is presently embroiled in negotiating all kinds of trade agreements as part of Brexit, and none of the countries will be signing a reciprocal "free trade" agreement between the two, it's a pipe dream.

In addition, Smith would have been appalled at the UK running a huge deficit ad-infinitum, selling off land to pay for it, and generally making very little. The Economist has very little to do with classic liberals. What The Economist supports now is lunacy, and we've seen in the response to Covid in the UK and the USA that both countries are on their knees.

Again: I find it slavishly neo-liberal.

The Economist has always been very against Brexit. I do think they might not necessarily oppose rentiership (you have to keep in mind which family owns The Economist) but in later interpretations of “liberalism” rentiership is seen a logical extension of the right of property ownership, so I don’t think it’s necessarily incompatible with a classically liberal outlook
So, yes, understanding and admitting that both definitions and adherances to ideologies shift over time (see the remarkable and sad descent of, say, H.L. Mencken's American Mercury, or for that matter, the party of Lincoln), my larger point was that The Economist was literally founded on the notion of promoting a specific economic orthodoxy. (Not uncommon among periodicals of the time, and since.) Many people seem surprised on learning this, as I was, some years back. The fact that the newspaper makes that prospectus so prominently visible is itself notable.

Whether or not neoliberalism is the One True Descendant of Adam Smith is a notion up for debate, though there's a fair argument to be made that neoliberal adherants position it as such.

I've my own views of what Smith actually advocated (based in large part on reading him). Though I would be pressed to find where he specifically inveighs against long-term national deficit spending. I would argue that monetary policy has evolved considerably since Smith.

My third paragraph though is decidedly secondary to my first.

What it was founded on is not really relevant.

It does not represent Adam Smith, who disliked rentiers:

> “As soon as the land of any country has all become private property, the landlords, like all other men, love to reap where they never sowed and demand a rent even for its natural produce.”

They do not make their prospectus visible. If you do not subscribe you cannot even read their principals. In any case writing one thing down and doing another is very common. The Economist is obsessed with financialisation and cheer-led the utter mess the UK and USA are in for decades.

Obviously it's up to each person if they continue to read it. I dispute it's quality, I think it's neoliberal propaganda and nothing more.

As long as you keep this in mind while you read it, I think even people who disagree with that will get a lot of value out of it. Personally I’ve found many of their foreign policy positions disgusting (and found their slandering of Corbyn as an anti Semite particularly disappointing) but at the same time they still have some of the best foreign policy coverage out of any source I’ve been exposed to.

Outside of foreign policy and politics I’ve found them to be pretty exemplary

The economist has several things going for it. For one, being a weekly newspaper they only write about things that are worth knowing about a week later. Second, they’d rather have a longer piece with analysis, generalization, and tying Disparate things together than a simple “this is what happened”

They are also owned by a foundation so are less subject to the vicissitudes of the markets.

The Economist has its limitations, blind spots, specific ideology, and such as well. But it’s well worth the read; I have not missed an issue since early 1985

I was a subscriber back in 2008-10 and then again from 2016-17. I found it odd that somewhere in the middle, they seemingly stopped (or slowed down) doing the special reports that were a deep dive on a big topic. Those were always my favorite parts of new editions.
> The economist has several things going for it. For one, being a weekly newspaper they only write about things that are worth knowing about a week later.

IIRC, weekly newsmagazines are pretty much the ideal compromise between timeliness and accuracy: they have far more time to fact-check than a daily paper (and have the luxury of letting things play out a bit more before publication), but aren't dated by (at least) a couple years like your typical book is at publication time.

Too bad they're a dying breed. Another good thing the internet economics killed.

> The Economist has its limitations, blind spots, specific ideology, and such as well.

This is a really fantastic article on those: https://www.newyorker.com/magazine/2019/11/11/liberalism-acc...

I find that Economist articles about things I don't know much about are great. But the more I know about the topic, the less I think of the article.

It isn't just the spin; sometimes you can guess whom they were talking to and whom they weren't by how wrong and they way they get something wrong.

>But the more I know about the topic, the less I think of the article.

Gell-Mann Amnesia, as Michael Crichton put it:

"Briefly stated, the Gell-Mann Amnesia effect is as follows. You open the newspaper to an article on some subject you know well. In Murray’s case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward—reversing cause and effect. I call these the “wet streets cause rain” stories. Paper’s full of them.

In any case, you read with exasperation or amusement the multiple errors in a story, and then turn the page to national or international affairs, and read as if the rest of the newspaper was somehow more accurate about Palestine than the baloney you just read. You turn the page, and forget what you know."

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And IMO it's gotta much worse since Crichton said that do to online style publishing encouraging newspapers to be even looser with fact checkers and always trying to publish things ASAP over trying to publish something that is interesting, informative and/or factually corrective.
Some of it is rush to publish. But it's also that most readers here and elsewhere won't pay for subscriptions and will also do their best to avoid even the mediocre monetization provided by digital advertising. It's hard to support investigative reporting and fact checkers.
It's hard to support investigative reporting and fact checkers.

When the bad drives out the good, it's no surprise that no one wants to pay for the bad.

I think you have cause and effect reversed.
And I think you do. Where does that leave us?

The fact is, nobody has offered me access to a news source that covers all topics of possible interest in a manner that's free from overt biases (or poorly-hidden ones) and intelligence-insulting "both sides" fallacies. Bloomberg certainly doesn't qualify.

If such a service is ever offered, I don't expect it to be cheap, much less free... but rest assured I'll listen to their pitch. I'm sure I'm not the only potential customer for a high-end premium news product that I can actually trust.

Very important thing to be aware of.

Also note that The Economist can well be the greatest paper in the world, despite being somewhat afflicted by Gell-Mann Amnesia.

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I agree -- the Economist is the exact opposite of what Bloomberg is pointing out. They provide a few scant (or no) examples, and then oddly jump to extrapolating what we should do about the universe. They don't seem to build credibility within an article to make you think they should know what should be done on some specific issue.

Sorry to fall back on a stereotype, but they come off as Oxford students sitting in college, pontificating on the world they've read about.

Maybe I'm mostly thinking about their pseudo-opinion pieces. It just got to the point I didn't enjoy reading them, and no longer do.

I have the same reaction to the stories on topics I'm familiar with, and it makes me distrust all the stories on other topics as well. There is a certain air or authority and erudition to the writing style, but I'm not sure it's warranted.
Ironically, John Micklethwait, came from The Economist. Was there from 1987, and Editor-in-Chief in 2006.

The modern Bloomberg was an attempt to become The Economist.

Agreed, Economist is quite good. Weekly publications tend to be more interesting in depth, I still find some of Businessweek's features to be worth reading. But I don't bother to keep up with daily news from most outlets as the SNR tends to be pretty low.
The guy in the OP was one of the most legendary editors of the Economist (he has also written some very good books).

You have to separate the wheat from the chaff with Bloomberg. When Mickelthwait came in, BBG's public stuff was utterly dire. They have improved significantly. Have they gone too Business Insider? Yes. But they have improved significantly from where they were.

Part of Bloomberg's business model is news-as-advertising; "This company developed this new therapy, find out more". I think that's what the editor is referring to as "enterprise stories".

He's basically saying - listen, when a company is paying for a news article, don't let them stuff the piece or bury the lede. Get their key message down and move on, our readers skim the article for the beef anyways so you're just wasting their time by adding filler.

what would be an example of a paid Bloomberg article?
I think it is the other way around. The stories you are implying are paid are from press releases, though they aren't paid to run them. "Enterprise" are stories that don't come from PR, they are stories where enterprising journalists have researched and developed a story.

That is why he says:

> Before you embark on a piece of enterprise, ask yourself whether it’s really going to be worth the investment, And if an idea doesn’t turn out as envisaged, be prepared to spike it and move on. A week or two spend on source-building, without any story published, is often a much more valuable use of our reporters’ time.

https://en.wikipedia.org/wiki/Enterprise_journalism

>enterprise stories

What is an enterprise story?

I didn't know either so looked it up: 'Enterprise journalism is reporting that is not generated by news or a press release, but rather generated by a reporter or news organization based on developed sources.'

That makes sense because he was in the memo balancing the development of sources (which can lead to enterprise stories) against the investment of writing ones that don't seem to be panning out well.

Essentially, it's investigative reporting. It sounds like they want to focus more on "news" as defined by press release, which probably is not a good thing.
Oh, are they finally apologizing (or providing proof for) their story The Big Hack about chips the size of a grain of rice China puts in computers made by Dell and Apple and others?

No? Not a word about it?

It’s almost like they’re continuing to pretend that their giant journalistic screwup doesn’t exist.

Don’t care. ‘Are articles are too long’. How about yours articles are untrustworthy?

> It’s almost like they’re continuing to pretend that their giant journalistic screwup doesn’t exist

It's exactly like. They did not publish a retraction because they stand behind what they wrote. But as long as they keep it short...

They stand behind what they wrote despite every company mentioned publicly insisting the claims were BS, despite no evidence being presented then or now, despite the fact that it actively hurts their integrity?

Why would they do that?

That's a million dollar (or more) question I guess. But seeing how they stand behind such nonsense I can't help but call into question every single one of their articles. Every one of them could be "The Big Hack" and I wouldn't know it because it might be outside of any field I could make a reasonable assessment in, and they'd never retract it.
Yep. I still don't understand how this didn't completely blew up. That was a gigantic story that basically turned out to be complete BS, I haven't read anything by Bloomberg since.
Some bloggers (well gruber at least) still bring this up any time they newly cite Bloomberg. It does defy explanation that the publication has not been able to offer proof of the claims from that article or simply rescind it.
They should continue to bring it up, every time, until the story is rescinded.
Bizarre thought just hit me.

What if they are correct, and stumbled onto the same trail the FBI has, and the FBI gave them an order to not discuss it anymore due to a pending investigation with national security repercussions?

Given how BB has just walked away from this article - no rescinding, no nothing, I think it's a possibility.

They weren't correct. It was all a lie by Bloomberg. The scenario in the article was already disclosed as a rough hypothetical for expository purposes. The pictured component was a passive device that wouldn't be usable in any sort of hack with inserted digital electronics.
sorry, but it sounds like a conspiracy theory
Because it is. It has been proposed though. I think the only way this could be true is if Tim Cook and many security folks at Apple either failed to detect the exploit, or they did and are all "in on it" and essentially lying about adherence to a core company value.

The requirement of perfect secrecy and vast involvement in a lie is what typically weakens conspiracy theories as not realistic.

Who says they are all in on it?

And media has held back articles several times due to govt request - maybe this one just got through.

Not saying I'm right - only saying it's possible.

Because it would require hardware, network and general security engineers to perform the investigation. And along with that would be a dozen aides or delegates to these professionals that would be very familiar with the investigation.

It would be obvious if the results were opposite what Cook said publicly, or if the investigation was suddenly stopped and made inconclusive.

Apple would also be counting on the US government and Bloomberg to not leak "the truth" so that Tim Cook's statement would not be revealed as a lie.

The idea offers intrigue but doesn't pass any kind of reasonable pass of consideration.

You are assuming that Apple would know. Am I missing something?
I think in your idea, the exploit is real and known by LE and Bloomberg. However, Apple was not able to find this out, even though it was real. Is that the case? If so, it would suggest the FBI is allowing Apple to unknowingly use compromised systems?
What astounds me is not only have they not apologized, they haven't even done a back-page, quiet retraction. They still present the story as if it's "News".
They should have been sued, and not from a being petty perspective. Libel laws are a huge part of what keeps the media trustworthy.

I'm also curious why they were not sued, and tbh that makes me wonder...

Libel usually requires publishing something that you know is false. I'm inclined to believe that the reporter/editor thought the story was true for whatever reason (and sufficiently so that they doubled down at one point). Presumably any "evidence" was of a nature that they couldn't make public for some reason, e.g. shielding sources.

To be clear, I'm definitely of the belief that this was a screwup even if the reporter/editor still believes the story was accurate. Based on what is known, it certainly seems to be false.

A court case is the only way for a judge to privately review the purported evidence and make a determination if that evidence actually exists and was sufficient for the story to go forward (even if ultimately false) or if it was shaky at best or entirely fabricated at worst - otherwise any paper could publish anything based off of "anonymous sources."

I'm all for journalistic freedom and anonymity of sources; I'm not saying they have to unmask their sources but they definitely have to be able to provide - confidentially to a judge or a mutually agreed upon third party - something to substantiate their allegations.

They are simply a politicized arm of the fear-mongering, democratic, Lucifarian/illuminati one world gov pushing bankers.
I agree, publishing a story with such a strong claim and then having nothing to come out of it... That's insane. It seems like they had no evidence of anything and just went by hearsay despite having very high ranking people in the involved companies denying their claims completely and categorically.

It's unfathomable to me that they would dare publish something like that without having an ironclad case and even more damning that they never even bothered to retract it.

Are you sure they didn't receive an NSL over the issue?
Is this what state-fed misinformation looks like?
Possibly, but just as Bloomberg cannot prove legitimacy of their story, your claim is equal in that regard.

So, best to not speculate and conspire.

This is a good point. Ever since that mess, I've looked at every bloomberg.com link and not clicked on it. Why bother?
Matt Levine is still worth reading.
It is, indeed really hard to take micro-scale editorial corrections like this while they leave unresolved what is at BEST an eggregious lapse of editorial judgement.
that was a long and mediocre intelligence story
I'd love to be corrected with primary source but as far as I can ingest from all the recent article's I'm reading, Bloomberg is also the only source that started the whole China is falsifying its covid numbers narrative based on what "the U.S. intelligence community concluded in a classified report to the White House, according to three U.S. officials.

The officials asked not to be identified because the report is secret, and they declined to detail its contents."

This was then parroted in all the other major publications.

(I'm not counting things like Pompeo just saying stuff https://www.rollingstone.com/politics/politics-news/intervie...)

>https://www.aljazeera.com/news/2020/04/china-wuhan-revises-c...

Here’s a very unbloomberg source article that says that China underreported deaths by 50%.

Not sure if you read the article you're linking. I'd say it's demonstrating the inverse if what you're saying, i.e. china is so not 'falsifying numbers' that it went back in time to tally cases that never made it into the hospitals for accuracy.

I don't know if many countries progressed to the stage of being able to look back to revise and reshare adjustments on previous statistics.

If just number jumps are your thing, you'd have more fun with the 100% jump in china cases when they revised the definition of confirmed cases as anyone with glassy spots in their lungs from CT scans but without viral tests yet.

Alternatively; they were called out, and the discrepancy between the reality and reported was too wide, they had to do something.
I think people have trouble grasping the concept of exponential growth.
Good and concrete advice from the chief editor:

"A good rule of thumb is that stories should either be shorter than 400 words or longer than 900. You either have a simple news story or a single observation (in which case go short) or a yarn or a chance to explain something very complicated (in which case go long"

A lot of good writing advice in this memo:

The key person to think about is the reader.

People generally read only one screen and SELDOM read more than two screens. (A screen typically is around 300 words.)

A long story on a complicated topic can save readers time if it replaces the need to read a lot of short ones.

Readers either want to have a quick piece of information or something that justifies the longer read.

A good rule of thumb is that stories should either be shorter than 400 words or longer than 900.

Taking 700 words or 800 words to make a single point will just annoy readers.

Keep it short. Think of the reader.

And, if it's going to be 900 words, then in the first 400, you'd better make it clear that you've got 900 words that are actually worth my time to read. You make it clear, not by telling me that you've got something relevant to say, but by demonstrating it.
>A good rule of thumb is that stories should either be shorter than 400 words or longer than 900.

I'm not sure the evidence supports that. The online tech pubs I write for (not news stories), posts/articles tend to be in the 800-1200 word range. Shorter than that and it's hard to get into a topic. Longer than that and people stop reading (as supported by data). If you need 3,000 words, the advice is to turn it into a series.

Shorter may be OK if you're just communicating a fact and no background is needed. Although standard journalism practice would be to hit the new stuff in the first few paragraphs and add more content in inverted pyramid style that provides context.

The point of the chief editor is so true that I'm surprised to read that from them.

I have noticed that a lot of times with this kind of web media.

- You have a clickbait title like this: "How a normal guy managed to hack WallStreet with a simple pen"

- Then, you have one page of interesting introduction on the topic but without the reply to the title question.

"In november 2018, WallStreet was busy with the introduction of xxxx, and suddenly a problem happened, everything went black. To understand, wallstreet works with computers that are connected with a modern system... 300 words ... and on that cold night of the 23 nov 2020, one man John Crowford destroyed all of that."

- Then you have 10 pages of useless crap and fake intervews about the childhood of the guy and a lot of things that are not interesting, and not related to the subject.

"His mother was blond, she liked to eat fries. But despite that, John Crowford liked to eat popcorn. So much that his friend reported that, one time, he stayed at a movie theater for a whole day just to eat popcorns ... Studies at the yyy school were ok, but he followed them without passion until he met Carolinas Brocolis a hot night of summer 1992. Together they got 3 kids ... he was not supposed to live in New York as he was born in California, but he found a job there, ..."

- And then, you finally have the explanation that is, most of the time, short and straightforward.

"So, he was hired as a Janitor in Wall Street, and accidentally put his pen inside the holes of a power plug, resulting in a major power failure. THE END"

After reading such a story, either you did skip to the end directly, or you are very angry to have lost so much time reading useless things.

That was hilarious, please apply to the position as chief editor!
I agree, or at least turn this into a 10-page blog post. I'll forgive you the clickbait title.
I think people like to identify with these founders that are being put on a pedestal in these articles, which is why those mundane childhood stories are included. But you're definitely right, after reading a few of these the template gets stale pretty quick.
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My god you hit the nail on the head.

It's frustrating to try and read those articles. Even when they have an actual story to tell, but choose to interleave some sort of "B plot" all throughout the writing. I'm left guessing which pages I can skip and which ones are worth reading. Wishing they'd just put all the background info in a standalone section.

The world needs more heroes like John Crowford, now more than ever.
In case someone wants an example of an actual published story that looks like this, here's one from the NY Times: https://www.wsj.com/articles/who-is-the-mystery-shopper-leav...

1100 words to answer the titular question, which really only needed a paragraph or two.

Isn't that the Wall St. Journal? I have a sub for the NYT, and it's asking me to subscribe.
Reporters might miss the God complex that Journalism class gave them.
Wall Street Journal, not the NY Times.

I read that article the other day - it was infuriating in it's poor signal to noise ratio.

That is something I really hate, articles that are heavy on fluff with maybe 3 sentences of crunch in them. If I want to read a story, I take a book. This whole story telling thing, applied to everything, has a tendency to drive me crazy.
That shone a light on a browser habit I've started to do. If I see an article I want to read, I generally don't bother reading it like a normal human:

1) reading the bullet list of TLDR points at the top and becz I'm sooo buzy with stuff to do, hit the back button.

2) reading the whole article trying to get past all the drivel to get to the 'good stuff'.

No.. I immediately skip at least 2-4 paragraphs and start doing a search for words that are in my just created inverted-index of the title. Yeah... I've turned into a mini-google borg subnode processing unit :/

Inevitable as others have pointed out, it's just one sentence that is what I'm looking for and I leave disappointed. sigh

That article is a Wall Street Journal A-Hed - one of the WSJ's funny news stories that they run every weekday below the fold of the front page. It takes a while to tell its story because the story is an extended funny anecdote. I doubt it was written that way as overlong clickbait, since you have to go through the strictly enforced (no free meter) WSJ.com subscriber paywall to read it online.
This is so true. When I click on a compelling headline and the article starts with some sort of description unrelated to the headline like that, I bail.
This is merely a consequence of SEO. Have you tried searching for recipes? It's absolutely miserable. I don't need irrelevant life stories-- show me the ingredient list and instructions.
I use the copymethat browser plugin to strip everything but the recipe out of the page - I HIGHLY recommend it.
All that is there for SEO? I’ve been wondering why this new format is so ubiquitous.
Blame Google. A few years ago, it started prioritizing pages that had a high word count. So SEOs had no option but to pad up their pages with filler content.

I've personally seen a page go from #20 to #2 just by adding 1000 extra words of content.

It's more than that. Google tracks how long you stay on a page whenever you use the back button to go back to the search results. The longer you stay on that page, the better the page will rank so once everyone figured it out, we started getting all that useless fluff before recipes because it increases the time spent on pages.
Longer content also means you can cram more keywords in there, which means that your page can rank for a broader range of queries.

It works from an SEO perspective but as a user, I really wish they'd do away with it.

I've thought a lot about how Google is fucking privacy over, but I haven't appreciated how badly they've managed to hamper the web.

It's not entirely their fault, SEO hacking isn't an easy problem, but the open web has certainly faltered under their stewardship.

It's so incompetent it almost looks like an effort to make it harder to find things without having Google's AI cut it into small bite sized pieces.

I think Google and Facebook have a lot to atone for.

And they're not even trying to pretend to be subtle about it anymore. AMP is the best example. Google is acting almost like malware, taking over a site and destroying the experience.

It's honestly sad. Google could have gone in such a different direction. They're sitting on a gold mine but they caved into investor pressure to keep on pumping more gold instead of being happy with just the billions they would have made anyway.

As an experiment, try adding ampproject.org and google.com/amp to your blacklist and living with it for a week.

I've been doing this for quite a while now, and it's placed in stark relief how bad the problem is getting.

It used to be that a few results were AMP, usually news sites, but you could easily bypass it via the (i) icon.

Then it was that most results that were content focused (not dynamic sites or web apps) were were AMP, but you could easily bypass it.

Today, most results are AMP, even for sites which are dynamic (e.g. Reddit), and to make matters worse, the (i) links of many websites have now started linking to AMP pages themselves.

You might be thinking "ah, well those are their self-hosted copies. Shouldn't that be fine? The problem is Google's use of AMP, not the format itself, right?"

Funny thing that: those "self-hosted" AMP pages also won't load with the above two blacklist rules.

Also, many image search results are now somehow AMP (...how does that even make sense? It's just an image, so just serve me the image!). And for a while, you couldn't bypass it at all.

>SEO hacking isn't an easy problem

It isnt and it is. With how many employees they have, it wouldnt be that hard to come up with a "preferlist" that always outranks other content, and have that list constantly maintained, verified, and checked. Googler runs across a high quality site, it gets nominated for the preferlist. Preferred site descends into clickbait, they get removed.

The problem both Google and Facebook have is because of their attempt to maintain the illusion of impartiality, that they refuse to just say "we decided these sites are just better" like they should. The whole reason I go to google is because they are supposed to return better results.

> The problem both Google and Facebook have is because of their attempt to maintain the illusion of impartiality, that they refuse to just say "we decided these sites are just better" like they should.

Isn't the problem worse than that, though? These 'SEO hacked' pages probably have google ads on them, and that seems like an even better reason for google to not lowering their ranking.

I logged into Google Adsense again after years yesterday and good God has that thing changed radically. I remember when you would have to insert ad codes manually into each page or template. Google would discourage having more than 4 ad units/page, and 3 was recommended.

Now Google has something called Auto Ads where it automatically inserts ads in your pages. And at the default setting, it inserts a lot of ads. In my test page, there were 7 ads on the page, and not even small ones.

Jesus we need to free this technology from corporate control.
Why would a recipe that features off-topic content rank higher than one that is just the recipe?

I've thought that the reason recipes are hell on the internet is to need to make space for display ads, e.g. putting the content in slideshows where some slides are ads.

I get the long content for SEO, but what I don't get is why the recipe isn't right up top. Or there isn't just a link at the top that says "take me to the recipe".
As you scroll that's more opportunities to show you ads.
Sure for the sites that show ads. But I'm taking about the ones where they literally just put the story in to rank higher in search results. The ones just doing it to share their recipe.
Same reason, more room to cram ads you have to scroll past to see the actual recipe.
Some people legit just enjoy reading & writing that content.
(comment deleted)
It doesnt have to be a conscious process for everyone. It could be that google just prefers to show you pages with these patterns even if most pages dont. Or could be writers that dont do this quit because no one reads them.
I've only recently noticed that a lot of recipe websites do have those links, but a lot of them are styled like the "share this on X" buttons or very faint that I've been instinctively blind to them for years.
I have a small personal recipe blog. I tend to structure my posts like this:

1. Ingredients.

2. Instructions.

3. Notes/thoughts/musings/etc.

Sometimes section 3 is quite long, sometimes it's completely absent. It is *never" the first thing you see, ever. Why? Despite the fact that I'm one of the people who enjoys reading/writing that kind of stuff, most of the time when I'm looking at my blog I'm looking for ingredients ratios and instructions, so they are first.

I don't want to have to scroll through a bunch of noise when I'm trying to cook. Just like the reviews on sites like Amazon don't appear on the page before a picture of the product and its price/description, so are reflections on a recipe out of place before the recipe itself has been listed.

I've always wondered why someone isn't going around taking other people's SEO-fluffed recipes and just re-formatting them onto standalone fluff-less pages, with good, standardized formatting:

• an ingredients table rather than an ingredients list (i.e. where quantity, unit, and ingredient name are columns; and quantity is right-aligned, like any other numeric column in Excel); with sensible units that don't assume their regional growing conditions or food-product design carry over world-wide — so no "sticks" of butter, no "glugs" of oil (from what spout diameter?), no "drops" of flavorings, no "inches" of ginger, etc. Give me volumes! Weights! Molar concentrations! (Half-kidding on the last one.)

• put all references to an ingredient in the steps in bold, and always use the same name for an ingredient that the ingredients table itself uses.

• no implicit ingredients (yes, put the salt and water that the pasta gets boiled in, into the ingredients! Let me mise en place without reading the steps!) Also, don't say "200g sugar" if you mean "100g sugar for the cake sub-recipe; 100g sugar for the frosting sub-recipe." Break those out, so that the fact that those separate quantities should be kept separate is explicit, rather than something you must implicitly gather from the steps.

• or go further and make the ingredients table into its own kind of "pre-recipe" — a sequence of preparation steps. Not only "measuring things into bowls", but also steps such as: explicitly buying things day-of if they're best fresh; or defrosting, if the ingredient is often kept frozen (with defrosting times added to the total amount of time the recipe takes!); etc. Write down exactly what a chef would train their prep cooks to do for them in the preparation phase of this recipe.

• a print stylesheet that makes the webpage come out as a single compact printed page, with a big title, large text, a small picture of the finished product, and no dead space or colored backgrounds (or alternately, a link to a single-page pre-generated PDF with even-more exacting formatting.) I don't want my iPad (that keeps going to sleep and must be woken up with dirty fingers, and can get splattered by oil) in the kitchen; I want to print recipes and put them in transparent binder sleeves. Give me recipe pages I can both easily flip through, and easily find. Let me build a quality printed cookbook, one page at a time, out of my favourite selected recipes from your site.

• a universal "set serving size" client-side Javascript adjuster, which not only manipulates the ingredients but also the correct timings for steps that depend on weights (e.g. defrosting, searing.) None of this "until 165C internally" nonsense; I always buy the same cuts of meat, so calculate the time required for my food to come to temperature, and then tell it to me. Maybe also insert the adjusted amount of the ingredient being used into the text of the steps, so it actually says "add the milk (1tbsp)" rather than just "add the milk." (The ingredients list is for shopping/prep-phase; I should be able to cook without referring to it!)

• each ingredient name in the ingredients table should have a side-link to a page that talks about substitutes for that ingredient, and how to adjust recipes for that substitution. Ingredients with common substitutes should offer an adjustor select-box right there in the ingredients table, where tweaking it changes the recipe appropriately. (Which means the recipe can now include things that are highly-dependent, e.g. it can ask you what pasta you're using, and then embed in the steps the correct cooking time for that type of pasta; and since the recipe knows what kind of recipe it is, it can specify the al-dente time target if it's baked pasta, or the fully-cooked time target if it'...

Serious Eats is about as close as I've come to a site like this.
But how would you find that site in the first place, since it wouldn't be SEO optimized?
First-party lead-gen content. YouTube's Chef John (or should I call him AllRecipes' Chef John?) is a shining example.

1. Make entertaining videos of you making the food. These aren't recipes; they're essentially recipe reviews, allowing people to decide whether they want to make this.

2. Share those videos on other channels (Facebook/Instagram, Twitter, your own personal blog, etc.)

3. Link, from the video, and in those channels, to the clean-and-simple no-nonsense standalone recipe page.

(AllRecipes itself is actually somewhat good, by the criteria I listed. It's semi-structured, is sort of serving-size adjustable, and it prints acceptably. It could be a lot better, though. And, since it's user-generated content — a "social network for recipes" — and provides that free-form "description" field at the beginning of each recipe, recipes there can still fall victim to the same sort of long-winded pseudo-blogging content. Not everyone uses the website "for what it's for", i.e. the strategy described above.)

> I've always wondered why someone isn't going around taking other people's SEO-fluffed recipes and just re-formatting them onto standalone fluff-less pages, with good, standardized formatting:

Because they'd likely run afoul of copyright laws. A recipe in and of itself doesn't generally qualify for copyright protection, but a recipe cushioned in prose can be a copyrighted literary work. So anyone ripping the recipe out of it would infringe on the copyright of the literary work itself. See "How do I protect my recipe?" on [1].

[1] https://www.copyright.gov/help/faq/faq-protect.html

Copyright applies to the prose itself, though—the word choice and ordering.

A site like the one I'm describing doesn't have to use the same words the original site uses. In fact, I'd really hope it wouldn't, since these sites almost never use a standardized vocabulary, and in fact try as hard as they can to make their recipes into interesting prose (i.e. using a different word in reference to something each time they reference it) at the expense of clarity.

The "boiled-down form" of these recipes, would look less like prose text, and more like an RDF graph linking ingredient-noun vertices together using action-verb edges.

In fact, now that I think about it, it could probably be stored in a format machine-readable enough to function equally well as machinima choreography for a "cooking simulator", i.e. an HTML5 canvas app with an engine approximating a cooking game (e.g. Cooking Mama) but without the "game" part.

Such a "timeline view" of the recipe could actually keep track of the collection of pots/pans/bowls/etc. required in the recipe, and then visually display the current state of what's in each of them at each step, as you scroll through each step in the recipe's timeline. Like a visual debugger, for food.

The textual representation of the recipe would just be generated from that same non-textual data format, via a simple structured NLP rule-set. (Yes, you could instead throw the sort of algorithms they're using to generate baseball news coverage[1] at the problem, but we want standardized text, not stylized text.) Bonus: i18n for free. The normalized recipe data isn't "in" any language, so it's equally easy to write a ruleset for generating recipe-step prose that is in any language.

The resultant text of such a generative process shouldn't be copyright-infringing, even if it matched some other recipe word-for-word by coincidence. When you "extract" only the bare facts from a work and discard the rest, you're not making a derivative work; a work of yours that employs those "extracted" facts is not a derivative of the source of those facts. (If it were, then every summary or review of a work, would be in violation of the copyright of the work it's summarizing or reviewing, since the bare facts referenced were gleaned from the original work.)

[1] https://venturebeat.com/2016/07/01/associated-press-expands-...

Copyright applies to the literary work as a whole, and protects derivative works based on it[1].

In this case it's true the derivative work (the recipe) wouldn't be copyrightable, but that doesn't absolve it from being considered a copyright violation of the original work.

If you can show you independently created that recipe, then you're protected from the above assertion that it was a derivative of that copyrighted work. But if you're compiling a database of normalized recipes via scraping recipe content online, it'd be pretty easy for a copyright holder to establish this argument doesn't hold water.

[1] https://copyright.uslegal.com/enumerated-categories-of-copyr...

Aren't prose recipes a kind of program source-code; and aren't the underlying ideas of their steps, algorithms? The law says you can copyright source code, but not a program's underlying algorithmic semantics[1].

What I'm talking about here, is effectively "extracting the semantics of someone else's source code/recipe, in a way where humans are "firewalled off" from the particulars of the original prose of the code/recipe; and then using the described semantics to write your own code/recipe that has those same semantics."

This is explicitly something that's been decided as not copyright-infringing; which is why IP lawyers have to go after cases where there was literal plagiarism of source code, however small.

The big example of this is Google v. Oracle, where API header files used in Android were literally plagiarized from OpenJDK. Google argued that this was fair use, as there was essentially no other form these files could take while retaining Java compatibility. But this argument was shut down/never resolved in their favor.

All Google had to do, in the end, to avoid infringement, was to do a ground-up rewrite of those Android API header files (which ended up almost exactly the same as they were before the rewrite.) Note that they still rewrote them using an understanding of the bare facts that those header files contain, that could only have been gained by reading the original header files themselves. And yet the new derivative work, being "not literally plagiarism", was no longer considered an infringing derivative work.

[1] You can patent algorithms (sort of, as business processes), but that's a different thing. Nobody's ever going to sue a recipe website for patent infringement, even if they described Nestle's patented chocolate-enrobing technique, because a description of a patented process is not a use of that patent. Patents are inherently public information, and people can share and reprint the information in them around all they like. Instead, a patent owner would only sue other companies who used the patented technique for commercial gain, for not first acquiring a license for the patented technique. (Google never sued bloggers for describing the PageRank algorithm; but up until last year, Google did sue other search-engine companies for implementing PageRank without a license.)

True. But in this case, you'd have to ensure you went through the process of truly re-implementing the algorithm of the recipe, and stripping out all non-algorithmic components of the instructions. For example, a step in an icing recipe[1] may say something like:

Gradually beat in just enough milk to make frosting smooth and spreadable. If frosting is too thick, beat in more milk, a few drops at a time. If frosting becomes too thin, beat in a small amount of powdered sugar. Frosts 13x9-inch cake generously, or fills and frosts an 8- or 9-inch two-layer cake.

The only "algorithmic" component to that step is that you add milk. The fact that you do so gradually, use a beater during the process, how you identify when you've added enough, how to correct for deviations in viscosity of the mixture, etc are all part of the "source code" rather than the algorithm and wouldn't be something you could republish without being considered a derivative work.

The recipe without those contextual components may still be useful for those sufficiently familiar with baking, but for many people following a recipe, they'd likely need such contextual components to follow the recipe successfully.

[1] https://www.bettycrocker.com/recipes/vanilla-buttercream-fro...

> The only "algorithmic" component to that step is that you add milk. The fact that you do so gradually, use a beater during the process, how you identify when you've added enough, how to correct for deviations in viscosity of the mixture, etc are all part of the "source code" rather than the algorithm and wouldn't be something you could republish without being considered a derivative work.

I would disagree. Here's what I learned from your quoted paragraph, expressed in pseudo-Prolog:

- beatInto(FrostingMixInBowl, Milk, $BeaterSpeed) => increaseQty(FrostingMixInBowl, Milk).

- beatInto(FrostingMixInBowl, IcingSugar, $BeaterSpeed) => increaseQty(FrostingMixInBowl, IcingSugar).

- invProportional(viscosity(FrostingMixInBowl), absorbancyPerUnitTime(FrostingMixInBowl)).

- nonNewtownianViscosity(FrostingMixInBowl).

:. invProportional(absorbancy(FrostingMixInBowl), $BeaterSpeed). // implication from standard library

:. require(maxThreshold($BeaterSpeed)). // implication from standard library

- invProportional(viscosity(FrostingMixInBowl), AmbientHumidity).

- invProportional(viscosity(FrostingMixInBowl), AmbientTemperature).

- proportional(viscosity(FrostingMixInBowl), currentQty(FrostingMixInBowl, Milk)).

- invProportional(viscosity(FrostingMixInBowl), currentQty(FrostingMixInBowl, IcingSugar)).

- target(viscosity(FrostingMixInBowl), centiPoise(10000)). //see https://www.globalpumps.com.au/list-of-typical-viscosities

...and then some stuff about how much frosting we're making here, but without the context required to translate those figures into absolute extruded surface area.

Anyway, do you see what I'm getting at with this? We're describing a system of dynamic constraints. What you generate from this "knowledge base" is an action plan that routes you through the system of dynamic constraints to achieve the target (in this case, icing of a specified absolute viscosity.) The constraints are generative, where constraints asserted together produce further constraints, and those constraints can be translated into structured-text warnings like:

• "the icing is too thick to absorb milk at faster than N mL per second; if you introduce it faster than that, the milk will bounce off the surface of the icing rather than absorbing, and probably splatter you in the face."

• "beating the icing too fast shears/aerates it, increasing its viscosity, making it unable to absorb anything, meaning that anything introduced to the icing will bounce off the surface of the icing and splatter you in the face."

Such a system also allows the resolution of ambiguities, where instead of saying "if the icing is too thick", it can know the variables that affect viscosity, and so just ask you to set those variables (i.e. the ambient temperature and rH value for your kitchen) either in your user preferences or at the recipe header; and take that into account to compute initial quantities for ingredients that should produce a viscosity in no need of further adjustment. (But it could also generate the structured text explaining what actions it knows about for this step that increase and/or decrease viscosity — you know, just in case you messed up and didn't follow its perfect robot plan.)

Note that this isn't super out-there tech. People build models that do these computations all the time. Which people? The operational engineers in charge of the day-to-day operations of baked-good and candy factories.

I'm just suggesting, in essence, a generalized domain-specific abstract machine for modelling all such problems in an easy way (rather than rebuilding it half from scratch in spreadsheets each time), such that you could just as easily describe the dynamic-constraint system underlying a steak as one underlying a...

Wow it's for real (!). I just searched for "falafel recipie".
I hate this! The worst part is they often include a trimmed down version of the recipe up top that leaves out key info, so you think "oh this recipe is no good" but then the real recipe is at the bottom past the author's life story and commentary on the season.
There are extensions which try to extract the recipe out of the page and display it directly.

e.g. for chrome (I don't endorse this, just an example): https://chrome.google.com/webstore/detail/recipe-filter/ahlc...

A problem is that sometimes the bloggers will write modifications or amendments mixed into their prose, and not reference them in the actual recipe instructions (e.g. the recipe calls for 400g of flour, but somewhere in the autobiography, the author says "The recipe calls for 400g but I find 600g to produce a much better end result")

I think, ultimately, one should not google around for recipes from random bloggers, and instead only take recipes from actual cookbooks. When you find a random person's blog, you have no idea what their skill levels are, what their motivations are for writing(usually just to make $$$ via a blog). For example, I ran across a recipe which the end product had raw flour in it, and a commenter on the site said that they should put a warning for pregnant people to not do this, and the blogger came through and said that raw flour is not only not bad for pregnant women, but is actually good for pregnant women, which goes against all known advice from healthcare professionals.

The SEO implications definitely have a massive influence on it, but it's also a consequence of copyright law. A recipe in and of itself isn't copyrightable, but recipes fluffed up with a bunch of prose may qualify as a literary work and the recipe itself gains copyright protection as a component of that literary work[1].

[1] "How do I protect my recipe?" section of https://www.copyright.gov/help/faq/faq-protect.html

I’ve heard this several times, but as far as I know this only means a person wouldn’t be able to copy the whole work, but that they’d still be absolutely allowed to extract/copy the recipe itself (in the form of the ingredients and the steps needed to make the food)
I can't speak to other forms of copyrights, but literary copyrights also protect derivative works[1].

It'd likely be hard to prove for isolated incidences or sufficiently generic recipes, but but if someone extracted and republished recipes en masse, you could establish that they're deriving those recipes from your works and violating your copyright.

Edit: See my comment here[1] for more details and an example of the issue you run into, particularly with the "steps" component.

[1] https://copyright.uslegal.com/enumerated-categories-of-copyr...

[2] https://news.ycombinator.com/item?id=23874340

I would be very surprised if extracting a non-copyrightable recipe out of a copyrightable longer text wouldn't qualify as fair use.
I'm not a lawyer, but I don't think that reasoning holds up. An uninformed reading of 17 USC 102(b) sounds like it directly contradicts your theory:

> In no case does copyright protection for an original work of authorship extend to any idea, procedure, process, system, method of operation, concept, principle, or discovery, regardless of the form in which it is described, explained, illustrated, or embodied in such work.

This seems like a good summary of a relevant case and the relevant copyright law[1]. The gist of it is that even if a work is copyrightable, that doesn't extend to facts contained within it (such as the ingredients and process required to make a dish).

[1] https://lizerbramlaw.com/2015/04/07/copyright-protect-recipe...

It happens with other content types as well. When you are looking for help with a video games for example you get perfect, 1-2 sentence answers on Reddit while Google search leads you to extremely long-winded articles that frequently start out even recapping what the game is.

Edit: correct phone autocorrect mistake

I'd argue an abundance of graduates in "creative writing" is part of the problem.
As I've been saying for a while, Google is more vulnerable than at any time in the last 20 years. It no longer has much to offer. There's an opening for someone with good execution...
"show me the ingredient list and instructions."

YES! I don't want your backstory. I don't want to be mean but I'm just not that interested in you Mr./Ms. random Internet poster. I would often just close the tab if I see these recipes. I didn't realize it was because of SEO. I thought it was some ego thing among the writers.

This site has recipes in exactly the format I want and it is to the point: http://www.cookingforengineers.com/

I just about fell out of my seat when I first found that "for engineers" recipe format a few years ago, as it's almost exactly how I jot recipes down. List of ingredients, then a }-style paren of subgroups with instructions what to do with them, cascading off to the right. Years and years of doing that, and boom, there it is almost verbatim, totally independently developed by someone else.
And yet somehow, the top-ranking results for everything seems to be spam that breaks all the rules. I'm constantly disappointed by how ad-infested the search results are. It's really hard to get a direct answer nowadays.
I'd love to have a search engine that heavily penalizes advertisements.
For recipes I use the Paprika app [1]. I point it at one of these terrible websites and it will scrape out the ingredients and instructions and present them in a useful way.

It doesn’t address the bigger problem but it solves this problem well.

[1] https://www.paprikaapp.com/

SEO gaming is an existential threat to Google. If they can't even help me find non-pathological writeups of basic recipes, they've got some big problems.
Disagree.

This is old journalism 101.

I remember hearing about this years ago in civics class.

Newspapers put all the meat in the headline and first couple paragraphs. Old newspapers are a Google search away to verify. Lots of the same behavior as you see on sites like Huff Post.

It would be more accurate to say SEO borrowed a habit of shallow attention grabbing from news editors.

But humans have evolved into wanting depth in their ideas.

We’re into more detail all the way through now.

Look at popular media, sci fi and magical worlds, deep character connectivity. Look at Serial and anything Ken Burns.

Depth is cared about AND sells.

Bloomberg is relevant cause Bloomberg is rich. That Bloomberg is not capable of depth isn’t a surprise.

> Have you tried searching for recipes? It's absolutely miserable.

Yeah, I went down this rabbit hole a few weeks ago while I was trying to find the perfect pizza dough recipes.

On the other hand, I've had much better success getting right to the ingredient list and instructions using Pinterest and Instagram instead.

> Have you tried searching for recipes?

DuckDuckGo's Yummly-powered instant answers work fine (one click, no scrolling to ingredients, although there seem to be affiliate links to them involved).

This sounds really strange to me. I don't wake up, sit down for breakfast, think "hmm I really want to read news about hacking wallstreet with pens", then google it. I open up a news website's front page and see what they have there.
I am pretty sure this reporting style predates internet journalism. I see it as a very American style. It appears in almost all long form articles in English language articles. Almost every article has this irrelevant segue about a third way into it, always with a description of the physical appearance of the character (how they talk, what they wear). It's so boring and useless.
Ive noticed the clickfarm agglomerated story style has infected what is supposed to be professional journalism.

Some hallmarks of this style include

- paragraphs are one sentence long

- there isnt so much an order or train of thought, just a vomit of quotes

- implying random quotes equate some kind of consensus or prevailing sentiment in group thought

- an article that isnt anything more than the bunch of embedded quotes

- a summary of the article at the beginning, that is really just four of the "paragraphs" below regurgitated up top. makes it really annoying, forcing you to read entire "paragraphs" twice.

- an almost nonsequituresque repetitiveness, where half way through an article it almost starts over with slightly different words. as if the author forgot they already mentioned things, or decided to copy the article again to both trick people who scroll half way down an article, and to meet a word count.

- extremely poor formatting, making it difficult to distinguish the article from the summary, the image quotes, ads for other articles.

- articles that assume the reader has absolutely no domain knowledge, and spend half their words defining basic things.

- and thats all with an ad blocker on, I imagine the experience is 10x worse without one.

Business insider has been a big offender, a place that was already clickbait, but has devolved into something even worse. It's as if BI decided the daily mail was the best exemplar to emulate. Its a strange mix of DailyMail, Buzzfeed, and Vox. Something that gives the illusion of being an explainer, a listicle, and reporting at the same time. I am honestly shocked they purposely employ people with this writing style, it makes me want to be the change I want to see in the world and drop everything and get a job writing better journalism, just to try and displace some of the cruft. Their "editors" are doing absolutely nothing to take quote vomit and shape it into something coherent.

https://markets.businessinsider.com/news/stocks/day-trader-m...

https://markets.businessinsider.com/news/stocks/wirecard-sto...

This article is a great example of a weird listical, where the quotes themselves are the h1 bold headline and the body of the paragraph is just a picture of the person that adds nothing to the story. But not consistently, by the last one, the header is just a header, and the quote is the body. https://markets.businessinsider.com/news/stocks/day-trading-...

(Should listicle/listical look like popsicle or nautical.)

Another annoying trait of padded out news stories:

"President Trump tweeted today that '...[full quote of tweet]...'" then inevitably followed by a screenshot (or two!) of the tweet, often together with a caption that repeats the whole tweet again.

Why does every news article about a tweet have to include a screenshot of the tweet, when you quoted the whole damn thing in the main story? These pictures don't paint a thousand words...

If I had to guess, its a combination of 1) people skimming are looking for the twitter UI 2) a backup in case the tweet gets removed 3) embedded tweets can break in browsers with issues or javascript disabled 4) both text and screenshot combined are best for accessibility and screen readers and translation

I think the best case solution is a server side service that archives the tweet and renders it directly into the html, not as an embed, that then gracefully overlays the embed over, so you can see accurate retweets and hearts, but will degrade back to just showing the content as text.

One thing I cant stand about the modern web is how screenshots of text have become a defacto standard, because they preserve formatting and are require no technical know-how.

I wonder if someone will start an enterprising site that summarizes all these articles and then sells advertising. Sort of a Cliff's Notes version.
It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.

Jerry Seinfeld

There is a subreddit on reddit specifically for these types of articles, called savedyouaclick. Their number one rule is that the link title must repeat the article's payoff. Then you can decide if you still want to read the long article.

https://www.reddit.com/r/savedyouaclick/

One of the most useful links. thank you!
That’s kind of amazing and is an entirely different experience to our typical consumption of media.
I mean I don't know what else to say besides the fact that Bloomberg itself deserves all the blame for having a reporter compensation scheme that rewards article's that "move the market".

https://www.businessinsider.com/bloomberg-reporters-compensa...

It's like a fire chief coming out and saying I don't like the state of our neighbourhood after implementing firefighter pay per size of the fire.

What does that have to do with long articles? Are you suggesting long articles move the market more?

Personally, I don't think paying journalists bonuses based on market moves a bad idea. Sure, there's sometimes misaligned incentives, but you could say the same about any compensation scheme.

Neither the OP or the grandparent or my post had anything to do with long article's. The original premise is mediocre articles.
Yeah but the TFA was mostly about long articles.
One of my favorite subreddits is /r/savedyouaclick where people go through big awful articles like that and summarize the whole thing in a line or two. A surprising number never even answer the question in the title, spending the entire time off on tangents.
I unsubscribed from Bloomberg. Their articles are only relevant for finance professionals. The FT has things like personal finance and general news too - although both are of questionable political neutrality.
I applaud this note.

I wouldn't be surprised if regular newspapers have bullshit metrics that lower the quality:

- Words per article

- Number of clicks

- Articles posted

It's the equivalent of measuring lines of code and transforming agile points to man-days.

This is not good for my ASD, not good at all.

ASD = Attention Surplus Disorder

I seem to be the only one here that likes Bloomberg, but then again I work in finance.

In my opinion, all of journalism has become too mediocre as it seeks clicks, not readers.
Short, sweet, and to the point has always been Bloomberg's editorial policy. I'm surprised he had to underline it to the staffers this way.
Like when they made up a story about China infiltrating servers of US companies with a nano chip that is not even technically feasible to produce and they simply ignore everyone when they were called out on their bs?
Why do you say it's technically unfeasible? The articles I saw "debunking" Bloomberg are pretty weak on their arguments. Even if Bloomberg got some things wrong, a tiny chip that subverts motherboard firmware to phone home for instructions is possible in something rice sized, for a sophisticated state actor. Network stacks already exist in firmware. You'd need to inject maybe 4KB of instructions somewhere, but I can't imagine it'd be many orders of magnitude more than that to bootstrap such a process.

The suspicious silent non-retraction raises a red flag for me, that there may have been some kind of intervention to stop their reporting on the topic.

https://www.servethehome.com/investigating-implausible-bloom...

This is a good explanation. This article is weird because it's paginated. Make sure to use the paginator below the body to read it fully.

There are many good arguments in that article but the simplest one is that there's simply no modern lithography methods to produce a chip of that size with processing power, signaling interfaces and networking, which are all required to create a trojan ship like the one described by Bloomberg. Additionally you need to provide power to this hypothetical nano-chip so you need more components like capacitors which of course is never mentioned in the Bloomberg article.

The chip doesn't need networking, it needs to infect existing firmware with networking. The motherboard/nic firmwares already have that. Nor would it necessarily be limited to the IPMI side nic as they imply. Steganography could be used to get through firewalls on net facing NICs. The part about "most sensitive code" wrongly assumes that means on storage devices and not motherboard firmware.

As for the size, there are no commercial lithography methods with that capability, perhaps. It'd be possible to put significant capacitance and logic in a very tiny package with advanced lithographic techniques, say like gates printed into layers of a small cap? Yeah I'm getting really out there, but to say there's nothing so interesting in the highly compartmentalized world of spy tech is to make a claim in ignorance, naturally. Unless you're in a position to say precisely what technology they have, in which case, please contact me privately, since I'm curious. ;)

I haven't been able to bring myself to read any bloomburg article since that fiasco went down. Refusing to redact a fabricated story doesn't bode well for an organization that claims to report news.

I'm still waiting for a redaction and apology, bloomburg. What you did was reckless and irresponsible.

His comment about respecting and saving readers' time, that was one of the smartest things I've read about journalism. If it doesn't do that, it's not worth writing or reading.
I am still pissed about their story on Elemental Technologies.
(comment deleted)
Which is why publishing a misleading headline followed by a misleading first paragraph, and burying the facts in the middle or bottom of the article is such a common practice. Journalists know only a small fraction of the readers will read the whole thing and it is one of the many ways to lie without lying.
that's a good word. I'm going to use it in my enterprise sentences
"We publish too much billionaire fellatio."
This is more evidence the news media is self destructing.

“Enterprise stories” are where reporters take the time to learn something rather than just rewrite a press release or someone else’s reporting. This type of reporting has been under pressure for years because it’s expensive and media budgets are very tight. This editor-in-chief is saying the clicks don’t justify the expense.

The story of the destruction of the media is well known but some of the details are underappreciated:

* Individual articles are now the fundamental unit. They are promoted on social media then carefully tracked and evaluated. A hot story get orders of magnitude more clicks/revenue so they focus on trying to produce that an ignore everything else. This narrows the scope tremendously.

* Reporting is no longer a profession but more like a calling similar to the arts. The demands are too high and the pay is too low. It takes sustained outside support (rich family, spouse, sponsor) for most reporters to make it today. Many reporters have strong ideological motivations which substitute for pay but can compromise reporting.

For the reader the bottom line is the news media is no longer the neutral source of information we used to think it was. First it is now highly biased to provoke a response, usually emotional and often just to the headline (clickbait), at this point the job is done, the ad is sold. Second the people writing and editing the stories have strong beliefs coloring their selection and content.

The result is the article contains biased, incomplete and inaccurate information. And once you let that bad information into your head it is very hard to unlearn it. You often know less after reading a news article these days!

...

Fascinating developments. Matt Taibbi has done some good reporting on this but it is typically covered very superficially by media critics. There are a few books I have yet to read but pointers to thoughtful analysis would be appreciated. This is a complex and still evolving issue.