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How many of you got the card just to have a titanium Apple card, and never used it, or was that just me?
2% cash back on any Apple Pay purchase is worth using.
But there are other cards that give you 2% cash back on any purchase, Apple Pay or not...
Yes, nobody is saying that Apple Card is the only card for everyone, just that it's a great card for tap-to-pay.
The 2% back on all touchless/apply pay integrations is what sold it for me.
I got hooked on Apple Card when my other Visa got suddenly suspended after I made a legit purchase abroad, and I was in a store and I had the Apple Card up and running in less than 1 minute on my iPhone. Really changed my perception of how the credit card experience should work.
The Apple Card gui is so refreshing compared to smarmyness of a typical card.
Agreed. Been a huge fan of Wallet with the Apple Card.
That was what originally interested me, except I’ve learned that the vast majority of places I frequent don’t allow touchless payments. I’m at Home Depot nearly daily and I really wished they allowed touchless payments.
Home Depot in my area (Seattle) has rolled out touchless/apple pay. They’re not like walmart wherein they were purposefully holding out, they’re just slow
Does the 2% reward only work with tap-to-pay? So no walmart or home depot?
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Yeah, same. And now I don't even know where the physical card is.
I used it for a few months, canceled it and put it on a shelf with other knickknacks, like my 2002 iPod. Something to show kids.
I like tinking it against the table. I got one for the 3% back and financing on Apple products. Kept it for the tink tink noises and for the physical card having absolutely no info on it to steal (and a rotating CCV number)
This looks hugely disruptive no?
Disruptive? It's a bog standard savings account with Apple's terrible Wallet interface. It's convenient if you have and actually use an Apple Card I guess. I personally only use my Apple card for Apple purchases because that's the only place you actually get a good rate, and I just use other cards with better cash back on everything else.
I dunno, my Betterment Cash Reserve account is at 4.20 APY and is FDIC insured to 2 million.
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Wealthfront is at 4.3%, Robinhood at 4.4%
My Wells Fargo savings accounts both have a 'generous' 0.01 APY so I agree about it's disruptive potential.

In the very least it will educate many uninformed folks like myself they are getting shafted at their current banks.

That's not an apples to apples comparison. It's more like people shafting themselves for not evaluating the space of money market savings accounts. You can stay with the same bank and go from a 0.01% rate to 4%+.
Not intentionally, but it is. What Apple is offering is a financial ecosystem for families, particular for parents helping their kids manage money. Apple ecosystem is quickly becoming the one-stop shop for managing all things family
Apple's Barrel of Savings? Apple Crate?
AppleCore Savings Plus iWealth Maximizer Account AppleGrow High-Yield Account Orchard Interest Advantage Cupertino Cash Accelerator AppleSeed WealthGrower Account AppleCore SavingsMaximizer Account iSave FinancialBoost Account OrchardPro High-Yield Account GoldenDeluxe InterestPlus Account

And my favorite:

SaveDifferent

Decent but there are plenty of higher yield savings accounts out there
Do you have some you can provide?
Interested in this as well, because I've been doing research on this and it seems like the ones that aren't banks you've heard of that have higher yields are more prone to playing games with your account (not adjusting your APR but instead keeping you on whatever and creating new accounts for the new plans).
Yeah a lot of the high yield savings accounts feel gamified where it suddenly feels a hell of a lot less simple than "savings account". More "high yield if ... <moving target>".
RIP banks
I get almost 4.6% and am not tied to Apple's ecosystem, so I doubt banks care.
Well it's through Goldman Sachs, so no
It is interesting that there is no direct deposit requirement for this account. Most traditional (Truist, BofA) and competitor banks (Sofi) offer incentives to encourage direct deposit for the end users. I wonder what other strategies Apple will be using to drive deposits in lieu of this.

It is also in Apple's best interest to drive deposits, as most of these agreements end up with the bank (GS) and the provider (Apple) splitting the interest earned. Even if they are currently passing most of the interest to the customer for now, they will want to build up deposits as high as possible so they can lower rates in the future and print money.

The one strategy mentioned in the article is cashback from Apple Card purchases will go straight into the savings account.

While not huge on an individual basis, it could be a large $$ across the entire Apple Card user base (from Goldman's perspective)

>I wonder what other strategies Apple will be using to drive deposits in lieu of this.

Their cult following takes care of that honestly

But that metric discover savings must have quite a cult as well
part of me wonders if its really there to just drive Apple Card adoption instead.
Convenience—it's just there in your phone, ready to set up. The others need to win you.
Why does this pay more interest than Marcus?
there's a lot more money in marcus, harder for them to move that interest rate up.
I feel somewhat confused; my current Wells Fargo saving account APY is 0.01% where did I go wrong? Seems like I might be shifting my money to a new home.

Edit: In the very least it will educate many uninformed folks like myself they are getting shafted at their current banks. Double edit: Thank you for all the helpful links and information!

You probably didn’t bother to change it when interest rates rose.
should have switched to a high yield savings account years ago
Are you sure it's not 1% ?
Double checked my statement right now "Annual percentage yield earned 0.01%"
Either because banks don't lend out consumer money, or they do and don't pay the interest back to their savings account customers, tons of regular consumer banks and CUs offer 0.01% on savings accounts they bundle with checking.
High yield savings accounts are all above 3% at this point- you're getting hosed if you're getting .01%.
You are spamming a wrong fact. "Most" are not above 4%, a few are.
cool. it takes like 15 minutes to sign up for one such as say https://www.viobank.com/ or https://www.baskbank.com/ which are both above 4.5% ... it doesn't have to be "most" just yours.

Park 250k in there and you're getting over $950 a month right now. Spread those chunks around multiple banks, assuming you have those chunks, and you'll have a decent modest income while these rates last.

And yes, I'm doing exactly this and no, I don't have a day job right now and yes, my overall holdings are still going up. This is an unusually good time to be holding cash.

Also I know the trivial inflation arguments about how I'm hypothetically losing purchasing power. But again I don't need hypothetical things to be bought, just mine.

Right now it's covering my bills and the number is still rising. This strategy is subject to change without notice.

If inflation is above the savings yield no matter what the particular values are, you're still losing purchasing power.
Bank accounts are one of the lowest "customer churn" services out there. People typically open a bank account and use it for years and years (which turns into decades on decades).

Until someone like Apple comes in with a one click UX to open a bank account and set everything up, existing banks have no incentive to make existing clients happier because they're extremely unlikely to move banks (or even to open a better yielding type of account)

One click setup isn't going to do it. If Apple is providing banking-type services, they're going to need to have support available at the Apple Store. If they don't, banks will beat them every time. Customer support for noney is not something that can be left to a chat window.
Having trouble squaring that with Wise, Revolut, Monzo, Starling, etc. I also don’t think I’ve ever visited Barclays — where I have my primary UK current account — in person ever, other than setting up the account ~10 years ago
Monzo is the only one in the list that has a banking license, i.e. legal right to take deposits and make loans. Not everyone is a digital native, even today. So when it comes to money matters, there will be a time when interacting with a virtual assistant is not going to do.

I don't visit my bank either in most cases. However, I can if I need to. That's a different kind of peace of mind compared to a e-bank that has no customer-facing physical location.

> Monzo is the only one in the list that has a banking license

Starling also has a banking license.

My bank, Capital One, is a glorified cafe and co-working space. If I try to do any "banking" there they will literally redirect me to use the app. You can definitely do banking completely online. You simply need to have the systems and employees in place to maintain or exceed expectations.

I stopped using BoA because the in branch experience has declined. I never used Wells Fargo for obvious reasons.

And everyone hates messing with payroll, even if your employer has a good system it's an opening for problems.

My previous employer had at least two different Ceridian installs, one was for W2s and the other was for regular payroll, they used different passwords, half the time they'd expire out by the time you logged in and you'd have to get HR to reset it, etc. And even if you want to go back and mess with it, when does it take effect? A lot of people don't have a cushion sitting in a bank account and can't afford to have a paycheck disappear and then spend a couple days pairing their credit card payment to the new bank account etc.

That's why you can get those $600 promos or whatever if you open a new checking account and turn on an auto-deposit. Most people will set it and leave it.

Many banks have high-yield savings accounts, but I think they use them to attract customers, so they don't automatically put you in them if you don't ask. That said, I just looked up wells fargo and I don't see any.

Capital One is paying 3.5% right now for "Performance Savings".

Note that these rates change in relation to the federal interest rates. You'll sign up for a great rate, and in 3 years it can go back down to a half percent

In general I would avoid Wells Fargo since they made up fake accounts for customers to charge them more money, got fined a billion dollars for it, and then did it again while they were still on probabtion from the first time.
Bankrate is always a decent source for info.

Best high-yield savings accounts in April 2023:

https://www.bankrate.com/banking/savings/best-high-yield-int...

Used to be a decent source until they started letting ads take over their content. In your link you have to get past the "Featured" section and "Offers from banks you may use" section to see the actual content. Many times I've needed an extra click to get past the ads, or been completely unable to.
Thanks for that info. I use uBlock Origin, and I'm not ever seeing these ads, so I was not aware!
"Featured Offers" section and "Offers from banks you may use" are not blocked by an ad blocker, it's part of the content.
Interesting. I totally missed that. Thanks for clarifying.

Do you have a more preferred financial website?

The big banks are offering 0% on deposits while raking massive profits. They can do that because they’re too big to fail, so people put their money there anyway so it will be safe. They get enough deposits, so no need to offer better rates to attract more.

Meanwhile money market funds are yielding over 4%. Interactive brokers is offering over 4% and it’s insured to some ridiculous amount (standard 250k + extra coverage from Lloyds of London).

You can buy 3 month or 6 month treasuries with yields well over 4%.

I don’t know why anyone would want to keep cash in the big banks, unless they really need it liquid in the short term.

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The larger banks simply can't offer high interest rates due to the amount of their deposits. For example, JP Morgan Chase has yearly net income of ~$50 billion. The size of their interest bearing deposits is 1.6 trillion. So every 1% rise in savings account rates costs them $16 billion a year.
Your two statements don't match up. Sounds like they can offer at least 3% more, no?
Yes they do. Do you think a company is going to set themselves for a best case scenario of breaking even? Or just take a 25% hit to profit unless they absolutely need to?

I just look at Wells Faro, and they have $900 billion in interest bearing deposits. With NI of $16 billion, just going up to 1% will wipe out 55% of profit.

I don't think I articulated myself well, I wasn't taking a judgement. There is no logical inference that a company needs (or deserves) the profit margin it had last year, for example, that's just a fact of business.

My point was essentially to stay viable, the bank needs to have some profit margin. Here is a classic business choice between maintaining or improving profit margin, and maintaining or improving services.

So my point was they could obviously remaining viable while offering higher rates, they choose not to because it increases short term profit - if they think they are losing enough business to other banks with better rates, presumably they will start raising them to compete.

The fact that they can't really meet current federal rates and stay profitable is interesting, it suggests they have some pretty heavy cost centers to carry.

Why on earth would you still do business with Wells Fargo? I mean big banks are scumbags, but Wells Fargo are PROVEN scumbags several times over.
I have been getting >4% for most of this year on high yield savings accounts and also 1 month CDs. They are all zero risk(FDIC insured) and money generated from them could pay for my portion(half) of the mortgage on my house(if I lost my job). I would look for bankrate and they list which accounts are paying the highest APR, if you have a brokerage like schwab etc you can look at 1-3 month or even longer term CD's which have rates close to 5%.
I have not figured out how to get CDs from the Schwab online UI.
You can't do it from the app, its only on the WEB UI. from there click "Trade" and it will be one of the options to select(in the middle column). Hope that helps.
Yeah, obnoxious huh? My main bank is always suggest I open a savings account with them. “Check out our new awesome rate!”

0.3%, or something similar.

I’ve been using different banks with real high yield for a long time. My current choice is almost 4% (after climbing a ton last year with all the hikes). A number of banks offer similar rates.

Some places are starting to offer non trivial rates on checking. I think AmEx may be paying over 1% interest on their checking accounts (I know, think it’s new) instead of the common 0.0005% if you’re lucky enough to get interest at all.

Sadly you have to shop around. Even credit unions often don’t offer good savings accounts, even if better than the big banks.

What I, and probably many of us want, is a way to keep just enough cash in a checking account at a too big to fail bank while the rest is earning yield at Betterment, Wealthfront, other 4% or more APR locations, automatically topping off the checking account as needed.
> where did I go wrong

Credit unions are typically more competitive than big banks in general. If you truly want to make the most out of every penny then you should be unbundling your bank services (checking at CU A, savings at CU B, credit at X, etc.). This is especially easy with credit unions because they are typically part of a cooperative that streamlines inter-bank transfers (it usually takes < 24hr to transfer between my savings and checking).

There can be higher yield options for long-term savings (depending on market conditions at the time). The classical wisdom is to keep your money in CDs[1], but you're locking in an interest rate for <duration>, so if interest rates go up you could lose out.

If you're saving for more than a couple (1-3) of years you really should be looking at handing over some of your money to someone who profits when you profit (money market or brokerage). Remember that even at the current ~5% of CDs, the banks have ensured that they will be making a profit even during moderate market turmoil.

It's also not a bad idea to invest in something that is guaranteed to maintain value (such a gold or platinum), to hedge against recessions.

[1]: https://www.bankrate.com/banking/cds/cd-rates/

I definitely agree with un-bundling for the best services over all. The problem with credit unions are most are regional (though some are not). I have the best CU in my area which is fine, but it doesn't have a competitive credit card offering or savings rate. It does have good service and some good other benefits and I use it for my main checking account.

I don't agree CUs are more competitive always than big banks. I think for the most part big banks have better credit card offerings for example. There are lots of reasons someone would go for a big bank like Chase for credit cards.

> The problem with credit unions are most are regional

My CUs are west-coast, and I moved to the east coast last year. I haven't run into any problems. On the off-chance I had to walk into a brick-and-mortar bank (depositing cash is about the only reason I'd need to do that, so never), I could visit a coop instead.

> I don't agree CUs are more competitive always than big banks

Absolutely. We're on a mainstream brand miles reward card because my wife likes traveling. CC rewards at my CU were basically worthless - the rates were pretty competitive, though.

Eligibility for credit unions tend to be regional, but you're right you can almost always keep your old account once you have it.
The federal bank pays 4.9% interest rate right now.[0] This was a new policy enacted in 2008 -- it didn't used to pay interest rates on deposits.

That's the "wholesale" savings interest rate. The less you are making compared to that, the more your bank is profiting.

As an aside, the interest the banks earn from this is newly created money.

With 17 trillion dollars currently deposited, that's $833 billion of inflationary pressure every year.

[0] https://www.federalreserve.gov/monetarypolicy/reserve-balanc... [1] https://fred.stlouisfed.org/series/DPSACBW027SBOG

Sorry to ask a dumb question, can you explain this?

> With 17 trillion dollars currently deposited, that's $833 billion of inflationary pressure every year.

specifically, this part, what do you mean by pressure and which way is it pushing

> that's $833 billion of inflationary pressure every year.

I just took a double-look at the Betterment high-yield savings account they'd offered to me previously (I already have an account there for investments), which I'd dismissed because it seemed convenient to keep my savings and checking in the same place (Chase), and it's 4.2%! I've been getting 0.01% at Chase!

Needless to say I'm going to be trying it out! Thanks Apple!

Edit: It looks like they have a checking account too (https://www.betterment.com/checking), which also has better terms than Chase.

People who know more about this stuff than me: is there any reason not to just move over completely? Technically Betterment is not a bank, but it sounds like these cash accounts are backed by accounts at banks that Betterment manages for you, which means they're insured (and in fact, you can insure more than $250k because multiple banks are involved). Is there any downside I'm not seeing?

> is there any reason not to just move over completely? Technically Betterment is not a bank, but it sounds like these cash accounts are backed by accounts at banks

There is some small risk that if betterment folds, those funds aren’t protected. It’s afaik never been really tested in court. FDIC would protect only the underlying bank - not betterment. It’s a very small risk though. But a real bank doesn’t have that risk.

A lot of these small investment companies like betterment or wealth front are on pretty shaky financial grounds - so it could come up sooner than expected.

In their terms it sounded like if they close your account for whatever reason, you can still go directly to the banks and recover your funds. They did say the funds would be temporarily uninsured at certain points while in transit (deposit/withdrawal, redistribution, etc) but that seems like a relatively small risk

Is it possible they'd try to claim first-dibs on your funds that are living in other banks if they went under and had to pay back shareholders?

Basically yes.

Typically when companies/banks do this sort of pass through banking, the money isn’t actually held in a personal account at the host bank. It’s usually held in one giant account that had a “managed on behalf of many” type structure. This is legal from an FDIC perspective, but it’s held in the not-banks name (aka betterment). So if betterment goes into debt, it’s a grey area if they could use that money.

They could also mismanage money during that “temp uninsured” period. Again, they’re not a bank so they don’t necessarily comply with banking regulations so you don’t know how long that period is or what’s happening.

There are real regulated entities (banks brokers credit unions etc) that offer good rates and less risk. I don’t know why you’d expose yourself to any risk for 0.x% APR. Even Goldman Sachs (the underlying bank of apple) lets you get a good interest rate on savings directly.

> Typically when companies/banks do this sort of pass through banking, the money isn’t actually held in a personal account at the host bank. It’s usually held in one giant account that had a “managed on behalf of many” type structure.

Here's what their terms say:

> Upon Betterment’s instruction, Betterment Securities, acting as your agent, will open one or more Demand Deposit Accounts (“DDAs”) at Deposit Banks. Betterment Securities, as your agent, may also open one or more linked money market deposit accounts (“MMDAs”) at the Deposit Banks as indicated on the Deposit Bank List. Deposit Accounts are non-transferable.

> ...if you decide to terminate your participation in the Program, you may establish a direct relationship with each Deposit Bank by requesting to have your Deposit Accounts established in your name at each Deposit Bank, subject to each Deposit Bank’s rules with respect to establishing and maintaining deposits accounts.

This makes it sound like separate bank accounts are opened for each customer, though possibly not in the customer's name initially (with Betterment Securities acting as the customer's "agent"). So maybe better than thought?

Honestly savings account interest rate doesn't matter. If you're keeping a significant amount in there that you don't need to spend in the next 90 days, you're probably doing something wrong and should invest it in I bonds or something like Betterment Safety Net.

If you do have that much in short term savings, then that savings interest is taxed as ordinary income, pretty bad for a high income tech worker.

Cannot stress enough how much you should run, not walk, from Wells Fargo. When I was foolish enough to seek a mortgage with them, they instructed me to sign documents stating that a) my partner was my spouse (and doubled-down on that when I highlighted the error), and b) a loan from my uncle to provide necessary "buffer funds" was in fact a gift that would not be repaid (it wasn't, and they knew that). Any bank that knowingly instructs a client to sign a single fraudulent document should be viewed with caution; twice is unconscionable.

I'm currently very happy with the Vanguard Cash Plus account for savings (https://investor.vanguard.com/investment-products/cash-inves...), though I think it's invite-only. I see you've got plenty of good suggestions in replies, though - you'll do fine. Good luck! :)

I recommend Ally. Very good customer service (on rare occasions I called immediate pickup or just a few minutes). Their banking app is good (used to be simper/better in the past imho) and they are known for competitive interest rates (Savings is at 3.75% right now)

https://www.ally.com/bank/interest-checking-account/

Big banks are absolutely scamming you. Never, ever use a savings account from a big bank.
Is this a way for Apple to leverage their giant McDuck pile of gold coins?
No.

This is about offering a consumer product, and attempting to disrupt the market for banking services in the US.

Interesting that the primary way they are advertising to fund this is vis Apple Card’s rewards eg your cash back gets deposited in this savings account. So it is encouraging you to use your Apple Card more.
This is below current market rates for savings accounts (edit: for online-based high-interest savings accounts). Current highest rate for a no-minimum FDIC-insured account is from UFB, which is 4.81% APY: https://www.fool.com/the-ascent/banks/the-highest-savings-ac...
Yes but then you have to use those banks, set up accounts, deal with transfers, etc. Just wait, you'll be able to buy and sell stocks and open up an IRA with Apple here within a few years at this rate.

I also wouldn't call it below market rates. I'd call it "below the highest market rate" because rates for savings accounts vary and there isn't a standard "market rate".

I read some reviews about how awful some of these banks are and it turned me off. People putting their money in and having it disappear. People not getting their money back out. Having a bank you can trust is worth something, even if you get slightly lower interest.

Other reputable banks like Amex or Discover are only returning 3.75% right now.

Yeah it’s what I’d call a very competitive interest rate for a saving account.

Amex slightly lower, citizens access slightly higher.

Banks looking like they may lead to a more questionable experiences have even higher rates to offset higher chance of frustrations.

It's 'below market' only if you don't consider banks with branches part of the 'market'.
Is UFB a reputable bank? I've never heard of them, but that rate is hard to pass up.
There are plenty others offering north of 4%, and north of apple's rate, that are reputable (not saying UFB isn't, but it's definitely not a household name).

The delta between, say, 4.55% and 4.8%, on the amounts I'm holding, may not be worth the potential extra headache of working with a lesser known bank. Introducing more risk (or just taking time to open more accounts) to earn, say, an extra $8/month... at some point becomes not worth it.

Very true. It irks me that Chase/WF/etc offer 0.03% or something, what am I supposed to do with that rate, other than take all my money to some other bank?
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It's a legitimate bank, but the banking experience feels very third rate, and online reviews are scathing. I opened an account but chickened out from depositing anything after their account linking didn't work and no support for that.
Even the default cash positions for many brokerages (money market funds) are now paying over 4%. Untouched cash positions in my Vanguard and Fidelity accounts are doing better than most CDs or bonds right now.
That’s from pretty unknown banks. Name brands still matter when it comes to money and banking. Best to compare with Marcus By Goldman Sachs’ 3.9% APY.
FDIC says the national average is 0.35% for savings accounts; Bankrate survey of banks says 0.24%. Granted this included dinosaurs taking advantage of their customers, but the point is that it's weird to use the maximum to make claims about "market rate". Of major institutions that are trying to compete on rates, it seem to be 4.0% +/- 0.5%.
4.15% is lower than 4.81%, but how did you decided that UFB defines "current market rates?"

UFB, I note, does not offer a debit card.

4.15% is not the highest yield currently available, but it would put them fourth on this list[0] of ten, making them better than average even on that rarified list. This without fees or minimums, which would put them behind only Betterment, which is not a bank, but a brokerage account.

As always with an Apple offering, there are ways that some people under some circumstances can find better terms so long as they don't care about some of the benefits Apple is offering, but that's a very long way from "below current market rates," and comes from a company a lot of people are already trusting with their funds.

It's fine if you already have an account with UFB, carry on! And next month when it's a different company leading the pack, transfer. And the month after that, while Apple is still consistently in the top five.

0. https://www.investopedia.com/best-high-yield-savings-account...

That assumes that 4.81% will remain 4.81% for the foreseeable future.

It's a common tactic to offer premium rates, and then drop the rate precipitously once they meet some quota N months later. Capital One did this circa 2020, for example.

That being said, if you're willing to play the game and monitor your monthly interest rate updates, go for it.

Otherwise, if you're a normal person who likes to ignore their HYSA account, it's prudent to go with people who are offering a rate closer to 4% (e.g. Marcus by GS is currently at 3.9%).

with a Savings account from Goldman Sachs, which offers a high-yield APY of 4.15 percent. Annual Percentage Yield (APY) is 4.15 percent as of 4/14/2023. APY may change at any time. Maximum balance limits apply.

I wonder how long that APY is going to sit at that level (and what the maximum balance limit is), given than Goldman Sachs' Marcus accounts offer 3.9% and I don't think there's any balance limit and there is no minimum balance requirement either. https://www.marcus.com/us/en/savings/high-yield-savings

EDIT: I see the max balance limit is $250k https://www.goldmansachs.com/terms-and-conditions/Deposits-A...

Probably for a while? With a referral, one can get Marcus at 4.9% (for three months). There is still quit a bit of spread.
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Is this just Goldman Sachs’ continued experimentation with low margin consumer banking?
A product available only to iPhone users doesn't strike me as low-margin.
Apple's margins aren't Goldman's.

https://9to5mac.com/2023/02/16/apple-card-future-goldmans-sa...

> In January, a report indicated that Goldman Sachs had lost over $1 billion through its partnership with Apple for the Apple Card. Despite this, however, the company says that it remains committed to its partnership with Apple and expects it to be lucrative in the long run.

Related to that Goldman Sachs seems to be taking everything they are learning from Apple and applying it to Marcus, their growing consumer banking brand, and Marcus certainly seems low-margin targeted.
I'm surprised that Apple Card (credit and savings) aren't available outside the US yet.

A financial product that is only available to iPhone users seems like a reasonable business, but if it's only available in one market it's limited and you can't build much else on top because it's slicing the market to granularly.

I realise that international financial products are hard, but isn't that the reason why Apple is delegating the finance part to Goldman Sachs (and I suppose, theoretically, others in other countries) – so that they don't need to deal with the nitty gritty in each region?

Not too many options that are high spending countries with plenty of iPhones but also a regulation wild west and people willing to pile on hundreds of thousands in high APY debt like the US

a true sweet spot

Less than half of French people even have a single credit card

> Less than half of French people even have a single credit card

Got a source ?

https://www.cartes-bancaires.com/cb/chiffres/ says 76M cards over a population of 67M (50M for people over 18yo). Sure some people have multiple cards, but that sounds hard to believe. (Also that's not counting non-CB credit cards. Those are pretty rare in France, but I have one)

(Maybe I'm misunderstanding what you said in "a single credit card")

this is a quick link https://www.statista.com/statistics/1098129/credit-cards-and...

adoption across countries https://www.statista.com/statistics/968220/credit-card-owner...

your link seems to be confusing debit cards with credit cards

Apple card is not a debit card, which is widely used in Europe, with much less credit card/debt normalized vs. the US

Ah thanks, that indeed clears up my confusion.

I don't understand how is that relevant to savings or Apple Card though? I mean sure Apple Card is currently a credit card, but I don't think that's relevant? In France most banks just give the customer the choice between credit and debit cards, and we just mostly prefer debit cards. Apple could probably just do that as well.

That being said, I guess the reason there is no Apple Card in Europe, is that you can't make 2%+ markup on card payments.

> people willing to pile on hundreds of thousands in high APY debt like the US

That’s a pretty unfair characterization of CC borrowing in the US. I’m sure there are some instances of that but most people have either a minimal amount on CC or none at all.

I would think it will vary greatly by location and status. I'm 34 and in a fairly low income area / states. The only people I know that aren't drowning in credit card debt are people that manage to be financially responsible enough to never get one at all.

I thought myself fairly responsible until the pandemic hit and now I'm nearly $18K in the hole on credit cards I'm crawling out from under slowly.

You probably want a credit rating for financial products, and that’s independent to a specific country.

They could expand to Europe and Canada without too much effort, but I’m not surprised to see them start with the US.

Starting with the US makes sense, but 2 years later not having launched elsewhere and launching a new US-only product, that feels like longer than I expected.
You’d probably need different banking partners in each region, so it’s like a whole new product.
Curious on what's the better play here, the High-yield Marcus account by Goldman Sachs, or Apple High-yield.

Anyone have thoughts?

if you have apple card, it definitely gives you more APY
Also curious. I've been meaning to get off my bank's lousy 0.01% APY and this is tempting me enough to even consider switching to an iPhone.
It's the same account behind the scenes, but somehow the Apple branded version pays more.
It's not explicitly mentioned if the deposits are FDIC insured, but looks like they are reading the foot note. I would have expected Apple to make it abundantly clear given recent bank failures.
They are, it's a Goldman Sachs account branded by Apple.

But the recent bank failures have shown that the US government did not even hesitate to cover depositors who put themselves at risk. Goodbye moral hazard.

What if I already have a Marcus / Goldman Sachs account with 250k? Is this going to be a separate 250k for the purposes of FDIC?
It's not the first time that portfolio losses accruing to billion-dollar companies have been covered by the taxpayer, and it won't be the last.
It's interesting that they will not accept any transfer-in, even reject a transfer, if the balance exceeds $250,000. This must be because of the FDIC insurance limit, and hence protects the consumer's savings. Quite the opposite of what some banks are trying to do: offer accounts that try to provide FDIC insurance over 250k by spreading your money among other banks.

From the footnote 1: https://www.goldmansachs.com/terms-and-conditions/Deposits-A...

    MAXIMUM DEPOSIT LIMITS
    The maximum balance for your Account is $250,000. We will include any funds deposited into your Account but not interest
    or Daily Cash you’ve earned when determining the maximum balance limit. We may reject and return any funds transfer if
    your Account exceeds the maximum deposit limit. You authorize us to return any funds that exceed the maximum balance
    limit by check.
At what point does an investment with Apple actually become just as safe if not safer than the FDIC? Neither is realistically going to fail, but with the debt ceiling once again rearing it’s head, I have more trust in the leadership of Apple not doing something stupid than I do in the US government not doing something stupid. Governmental incompetency and dysfunction seems like a bigger risk than insolvency of Apple.
> At what point does an investment with Apple actually become just as safe if not safer than the FDIC?

Apple would have to be backed by something other than the dollar for this to be remotely possible.

That is assuming that the only reason the government wouldn't pay out FDIC insurance is collapse of the dollar (or that refusal to pay would cause the collapse of the dollar). I don't think that is the case. I would put the odds of the US government doing something stupid much higher than the collapse of either the dollar or Apple.
They’re backed by iPhones.
Google search seemed eternal unbreakable monopoly only a couple months ago.
Apple would suffer during a default just like the rest of us. Intimidating the majority of voters and businesses is THE point of the debt ceiling stunt.
Isn’t Goldman Sachs actually handling that money?
Yes, but it is still Apple's brand on the line. Which of the following has higher odds?

1. GS going under and Apple bails out its customers who hold these accounts.

2. GS going under and the US government bails out everyone.

Both are as close to 100% that this conversation is effectively meaningless. I just think it is an interesting hypothetical.

> Both are as close to 100% that this conversation is effectively meaningless. I just think it is an interesting hypothetical.

The first has almost 0% chance of happening. Apple will never bail out its customers for insured deposits, as that money is guaranteed by the FDIC. Why would they effectively "donate" money for free to the FDIC?

The only universe in which that happens is the one in which the FDIC somehow is insolvent and the federal government abandons the FDIC and the cascading effects of the latter (which would almost certainly create a national if not global financial crisis that makes 2008 look quaint) somehow don't affect Apple enough that they could use their additional cash on hand to pay their entire banking liabilities. Which is pretty unlikely, given that most non-banking companies don't have cash reserves that large that they can dip into at a moment's notice. Even Apple, the world's biggest company, has "only" $50B in cash on hand as of last quarter, which sounds like a lot but would not be enough to weather that kind of a crisis and still be able to make depositors whole even if they felt that it was their responsibility.

>The first has almost 0% chance of happening. Apple will never bail out its customers for insured deposits, as that money is guaranteed by the FDIC. Why would they effectively "donate" money for free to the FDIC?

Yes, this was a hypothetical based on a situation in which these accounts weren't protected by FDIC, either by design or some problem with the FDIC. Apple isn't going to donate money to the federal government. But I could see it donating money to its customers as an attempt to retain the value of its brand.

>The only universe in which that happens is the one in which the FDIC somehow is insolvent and the federal government abandons the FDIC and the cascading effects of the latter (which would almost certainly create a national if not global financial crisis that makes 2008 look quaint) somehow don't affect Apple enough that they could use their additional cash on hand to pay their entire banking liabilities. Which is pretty unlikely, given that most non-banking companies don't have cash reserves that large that they can dip into at a moment's notice. Even Apple, the world's biggest company, has "only" $50B in cash on hand as of last quarter, which sounds like a lot but would not be enough to weather that kind of a crisis and still be able to make depositors whole even if they felt that it was their responsibility.

The FDIC might not have the money to cover a failure as big as Goldman Sachs and the cascading effects (a quick Google search says the FDIC has $128b in the insurance fund and GS has $110b in consumer deposits, so it seems close at the moment). The big question is what would the US government do in response to a failure this big. Would a polarized and split Congress want to or even be able to compromise on a rescue plan? What if the issue is specifically at Goldman Sachs due to corruption or some other crime rather than an issue with the overall economic environment? Like I said, the odds of this situation are extremely low, but so are the odds of Apple accepting the destruction of their brand.

This sounds like the type of situation where money becomes worthless.

An asteroid the size of Texas just fell into the Pacific? What will happen to my FDIC insured funds!?

> This sounds like the type of situation where money becomes worthless. An asteroid the size of Texas just fell into the Pacific? What will happen to my FDIC insured funds!?

Yeah, I would be more worried about the USD itself becoming unstable than about the FDIC not paying out insured deposits.

And at that point, Apple would have far bigger concerns than the brand risk of people losing their Goldman-held savings.

depends entirely on how they've set it up legally
Apple has approximately $50B in cash on hand. The US government can print a trillion+ on a whim. So if there's a banking crisis I'm going to trust the FDIC to bail me out over Tim Cook (and there's a pretty strong recent precedent of exactly that).
>The US government can print a trillion+ on a whim.

To be clear, there is a difference between the ability to do something and the will to do it. That is why I referenced the debt ceiling. The government could easily spend more than the debt ceiling. It is also unlikely there would be serious repercussions to just abolishing the debt ceiling. And yet we constantly have to have the debate of whether we should raise the debt ceiling. It is a game of political theater. Are we sure something similar could never happen with a bailout big enough to save Goldman Sachs?

It's most likely $50 billion in cash equivalents, not cash. They probably have essentially 0 cash (some comparatively meaningless amount).

They are highly liquid instruments, but in a bank run, Apple likely wouldn't be any more able to convert them to actual cash than any other party.

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Don't buy Apple Stock instead of keeping some cash in a bank account.

* If you need cash in an emergency it's possible that Apple stock will be negatively effected by the same emergency.

* Anything that causes FDIC to fail will negatively impact Apple Stock, causing you to lose a lot of the value you were trying to protect against that exact situation.

* Cash in a bank account is more liquid than a stock. It's common for the sale of a stock to result in usable cash after 3 business days. I can withdrawal from a savings account 24/7. If you have an unplanned and urgent situation cash is fantastic.

* The odds are higher than the US Government stays solvent over the next 120 years than Apple does. Governments are designed for more long term stability than companies.

I wonder if the $250k transfer limit can be exceeded by having a joint account? FDIC limit is $500k for couples jointly owning an account.
My guess is that it has little to do with FDIC and a lot more to do with them not wanting to pay so much interest on that much money.
No. They love savings accounts. It's money they can use in relatively risk-free ways that get them more interest than they're paying out.
They're making money on the difference between their interest rate and EFFR. Therefore, no, they aren't rejecting money for that reason because they're profiting from every dollar saved through this; it isn't a charity.

FDIC is a much, much, better explanation.

Makes sense. Interest and Daily Cash goes into the checking account (Apple Cash).

And Apple isn't catering to small business here.

Betterment is offering 4.2% in their Cash Reserve right now and they are FDIC insured up to $2 million.

https://www.betterment.com/cash-portfolio#:~:text=FDIC%20ins...).

In Canada, there are lots of Savings accounts close to 4.5%. Here are examples: https://forums.redflagdeals.com/bank-invsavacct-4-50-real-hi...
Canada is another country with a separate banking system and has a different rate of inflation. Don't be confused just because both currencies are called "dollar".
True. Our inflation rates are not that far off though. We tend to be attached at the hip for many things, and Canada tends to follow US trends. The point being, there are savings accounts out there better than 1%, if you look for them.
Apple will be getting a piece from Goldman Sachs somewhere. Both Apple Card and Saving account are US only, nearly 4 years since they first launch Apple Card.

What's next? With Apple Watch and Health Monitoring the next step could be Apple Health Insurance? or Apple Mortgage?

Health insurance feels like a sort of "gross" industry that I don't imagine Apple would want to be associated with. Could be wrong though.
Neither did online advertising. Apple today is mostly about leveraging the iOS moat to sell services, the bulk of which will be gross.
Mobile developers needs advertising because, as awful as it is, it's an important business model. It's an important complement to Apple's business model, even if I think they should have stayed out and just used policy/technical means to ensure other companies aren't too sleazy.

I don't see any similar need to get into health insurance though.

Like the music industry? Like cell phones? Both of these were awful pools to wade into when Apple got involved.
Mm I mean more gross ethically than a difficult market.
So do I.
I was trying to think of how cell phones might be considered gross ethically; I guess the manufacture? Foxconn etc.?
I was thinking in terms of the consumer-facing experience, which was pretty slimy and definitely not one of the most straightforward nor honest-feeling experiences. I worked briefly at Radio Shack in the late 90s and part of the job was selling the first generation of digital cell phones. Our competition was phone kiosks in the mall and places like that. The whole experience was ripe for a focus on the consumer transaction as well as the consumer experience (example: visual voicemail).
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Really like the idea of this as a user in the Apple ecosystem and would hop to it in a hot minute.

However, given recent trickery around stealing iPhones and taking over entire accounts: https://www.wsj.com/articles/apple-iphone-security-theft-pas...

I worry this makes iPhones that much richer (heh) of a target. I would be hesitant to add a significant amount of money to my wallet’s savings account as it would create an incredibly financially potent single point of failure in the event my iPhone is stolen and compromised.