628 comments

[ 2.9 ms ] story [ 328 ms ] thread
nice ty. i always have so much trouble finding these links but i have Apple News+. is there an easy way to do it? i always have to manually go through issues.
In Safari you can hit the Share button at the bottom then pick News.
Odd. That is not there for me and I cannot add it :( I have the same problem as OP. I wish it were simple.
The “News” icon (to open a paywalled article in Apple News) only appears in the Share sheet in Safari.app proper.
It’s a bit amusing to me that this sounds like another, different anti-trust issue. Apple’s browser having this feature, which other browser vendors (presumably) can’t add, to open another app would also look bad to an EU judge.
Usually if the article is on Apple News+ it will come up if you search the headline on the “following” tab
why do we want an apple link that just redirects to the original article? is this just "look at me i'm a mac user" levels of spam?
I believe this is a way to use their own apple news subscription to access the article instead of using the archive version: It only redirects if you're not logged in to apple news.
So it's spam in the eyes of everyone who doesn't happen to subscribe to their service of choice? If they want to read an article through their news app they are of course free to do so, but why spam that link?
Is it really spam if it was posted a single time? Just downvote it and collapse the thread if you don't want to see it.
And flag it, bc it's a no value ad.
If someone submit a Spotify link as an HN submission, I'd hope that's flagged for spam too.
I’m sorry for posting it.
Apple News+ is a bundle subscription to many otherwise paywalled newspapers, so people who have it can read it through there.

If you view it on an Apple device, it takes you to the Apple News app and opens it there, rather than redirecting.

The article is short enough that it makes more sense to quote it in full than to provide an archive link:

> A federal judge hammered Apple for violating a ruling in an antitrust case that required the company to loosen certain restrictions it imposes on software-makers in its App Store.

> Judge Yvonne Gonzalez Rogers ordered the iPhone-maker to allow developers to steer users to alternative methods of paying for services or subscriptions offered in the App Store. The company also can no longer impose fees in such scenarios or restrict the ability of software-makers to offer links or otherwise communicate alternate payment options with consumers.

> “Apple willfully chose not to comply with this court’s injunction,” she said in the ruling. “It did so with the express intent to create new anticompetitive barriers.” She referred the case to federal prosecutors to determine whether a criminal contempt investigation is appropriate.

> The order is the latest twist in the long-running legal dispute between Apple and Epic Games, developer of the popular videogame “Fortnite.”

There’s more than this, though.
...wait, there is? It's not in the archive.is link!
WSJ probably updated the article. Here's the newer link: https://archive.is/20250501040217/https://www.wsj.com/tech/a...
Makes sense. The original link says “updates to follow as news develop” at the bottom. And I guess they really meant that – that they were planning on expanding on it already when they first published the initial, short version of it.
The court decision is worth the read, you can skip all articles.
For me, the archive.ph link now hits a CAPTCHA.

Full article, works where archive.ph is blocked, no Javascript required, no tracking^1:

https://assets.msn.com/content/view/v2/Detail/en-in/AA1DXcJN

1. Archive.{is,md,ph,etc.} puts the reader's IP address in a "spy pixel" URL.

https://en.wikipedia.org/wiki/Spy_pixel

https://news.ycombinator.com/item?id=23316085

I am not hitting any captcha.

On the other hand, the internet archive offers the same service with better credentials

web.archive.org

Archive.{is,md,ph,etc.} is not the same "service" as archive.org

For example, the later does not serve fulltext WSJ articles

https://web.archive.org/web/20250501001608if_/https://www.ws...

The CAPTCHA, a "service" from Cloudflare, is hit when using archive.{is,ph,md,etc.} at 207.241.237.3 If not using that IP, then will not necessarily hit CAPTCHA.

One can switch to another address that works without CAPTCHA, such as 185.101.35.175

Until it too has problems; only a matter of time

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About time. I'm tired of apologizing to customers who purchase subscriptions in my app only to discover they could have purchased the exact the same thing from my website for 15% less. "Why didn't you tell me?"

Excerpt from the filing:

"In stark contrast to Apple’s initial in-court testimony, contemporaneous business documents reveal that Apple knew exactly what it was doing and at every turn chose the most anticompetitive option. To hide the truth, Vice-President of Finance, Alex Roman, outright lied under oath. Internally, Phillip Schiller had advocated that Apple comply with the Injunction, but Tim Cook ignored Schiller and instead allowed Chief Financial Officer Luca Maestri and his finance team to convince him otherwise. Cook chose poorly. The real evidence, detailed herein more than meets the clear and convincing standard to find a violation. The Court refers the matter to the United States Attorney for the Northern District of California to investigate whether criminal contempt proceedings are appropriate."

Criminal contempt would the charge against the company or the people named above? How does it work in this case?
"Accordingly ... the Court refers the issue to the United States Attorney for the Northern District of California ... for investigation against Apple and Alex Roman, Apple’s Vice President of Finance specifically."
Read Taibbi's book, The Divide. No prison time is the most likely outcome unless the justice system has changed between then and now.
So what is the punishment for outright lying under oath?
Generally none, the DA must choose to pursue perjury charges, which basically never happens. In reality, nearly everyone commits perjury. Thomas More would not approve. Both versions (1966 and 1988) of A Man For All Seasons are highly worth watching several times and practically memorizing. "Would you benefit England by populating her with liars?" [edit] in retrospect, there is one inescapable consequence of lying under oath: your word now means nothing to honest people.
I've not seen the one from 1988; I'll have to check that out. I've long enjoyed the one from '66.

I also heartily recommend both seasons of Wolf Hall. About Cromwell rather than More, but still fascinating.

The 1988 one stars Charlton Heston as Thomas More and was a made for TV movie based on the original 1965 play by Robert Bolt. Very, very good. Different from the 1966 movie. But both good in different ways. Neither is better.
There are so few honest Americans that it hardly matters to serve such a small demographic.
I bet if a poor person struggling to hold down three jobs to survive were found to be lying under oath, the DA would throw the book at them.
> if a poor person struggling to hold down three jobs to survive were found to be lying under oath, the DA would throw the book at them

Have you been to a traffic court?

Yeah. I was pulled over and told I had an "invalid" license. "My license isn't suspended!" "No, it's not, it's just invalid." Not expired. Not counterfeit. Just invalid. "What does that mean?" "You'll have ask the DOL. And here's a ticket. And you can't drive from here."

Go home, go to the DOL's website. Green text, "VALID". Weird. "Pay any monies owing on your license." Let's try that. "There are no monies owed."

Huh.

Print these out, take them to the DOL. It was a technicality where a process had suspended my license over a fine, but then unsuspended it the same day because they'd received a check.

She waives the $25 fee that should have been attached. And stamps the screenshots of this I'd taken, and prints out the status changes on my account.

Take it to court to challenge the ticket. Prosecutor doesn't want to dismiss. "They'd have generated and sent you a letter when they did that, so you had to have known."

Eventually dismissed, but only after three or four back-and-forths.

Federal prosecutors have insanely high "winning" percentages but the closer you get to the local level, the more that drops. I suspect that local prosecutors, in addition to often having a poor understanding of the law, often try to up their win percentage by pushing cases like yours because they know most people will find it easier to just pay whatever token amount it takes to make it go away.
That’s hilarious. But also irrelevant. The point is people in traffic court are constantly lying. Like, zero-effort four-IQ lies.
To be honest companies practically incentivize having no moral compass and lying to succeed. Every major company's executives incorporate lying judiciously to their employees and their users alike and encourage their reports to lie to theirs and so on. Adhering to complete honesty is a one way ticket to HR.

Sit on any all-hands call for a major company and it is practically guaranteed large chunks of the presentation will be executive gaslighting of its own employees with info that is objectively false or a misrepresentation. You will also never get a real answer to actual hard questions (especially if it is on the topic of something that may negatively affect workers) which is essentially lying by omission.

It doesn't help that we have now proven that you can lie all the way to the seat of being president of the united states.

That said - whether we like it or not, we are now a culture built on lying.

This matches my own personal experience of corporate America, and is one of the primary reasons I left.

And it’s not just the lying that’s the problem - it’s the lack of critical thinking, the gullibility, the willingness to suspend disbelief and give benefit of the doubt and credit where it’s not due, amongst those being lied to, be they employees, or voters.

The way out is to see through it, to question it, and to stop acquiescing to it. If we all do that, the liars will never ascend to the positions of power we have allowed them to have over us today.

Sure, but doing it in a court of law is illegal.
Illegal but practically never actually consequential.
> we are now a culture built on lying.

Are now? I mentioned Thomas More to show that this exact same thing happened 500 years ago. The whole point of the movie A Man For All Seasons is to show that this is always how it has been throughout human history, and that only a few people stand out as putting the truth higher than their own interests, such as Thomas More and Joan of Arc, which deeply impress even non-religious people like Robert Bolt and Mark Twain.

Maybe 'are now' was the wrong choice of words because this is correct. It has always been this way.

Truth for thee but not for me are the rich and powerful's greatest desire.

Oh no, my word means nothing to honest people.

Boards private jet to Monaco

Yet these superrich people crave respect so much that they endlessly poast on social networks, or buy a social network.
>these superrich people crave respect so much

Don't we all? This is one of the very basic human needs. Since they don't need to worry about food and shelter, they focus on social status and entertainment.

I think you're supposed to learn to respect yourself so your self worth isn't based on how other people view you.
This is mostly true - but it will be used against you in future civil proceedings as well.

IE this person is now useless as a witness pretty much forever.

[flagged]
I mean, that contribution to his inauguration fund is what probably got them that tariff exemption.
Clearly nothing, since we've decided to be a nation that doesn't enforce laws.
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If you're publishing on the app store you are part of the problem. Your customers are right to feel aggrieved.
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About time for what? Another company to get charged with something that they don't get punished for?

The fines are always less than the companies' net gains from the practice. Gains are often indirect, risk-related, and/or part of a larger strategy, so they cannot be calculated.

Everything short of prison is a waste of time, waste of tax dollars, and spits in the face of decent citizens.

100%. This doesn't deserve a fine. This deserves Apple to be given an ultimatum about their mob boss behavior with mobile.

Apple and Google quickly built up their duopoly such that everyone doing anything with mobile phones has to pay them a tax. You can't even deploy your own apps at your own cadence, without strict review, using your own technology. You have to jump through unplanned upgrade cycles, you're forced to use their payment rails and signup flows (and don't get to know your customer or get them to use your website). You pay the taxes on everything. And even then, they let your competitors advertise against your name or trademark.

This is rotten to the core.

Neither Google nor Apple should have an app store. Apps should be web installs. The only reason things work the way they do is so that Apple and Google can tax and exert control. A permissions system, signature scans, and heuristics are all that are needed to keep web installs safe - and all of those pieces are already in place. There's no technical or safety limitation, Apple and Google just want to dominate.

These two companies were innovative 20 years ago, but their lead then doesn't entitle them to keep owning the majority of most people's computing surface area for the rest of time. They have to give up the reigns. There are still billions of dollars for them to make on mobile, even if regulators tell them to stop treating developers as serfs and locking them in cages.

No. More. App. Stores.

Regulate big tech's hold over mobile, web, search, and advertising.

Its not possible for them to make "billions of dollars" any other way - https://en.wikipedia.org/wiki/Platform_economy
Then maybe they shouldn't be making billions of dollars
And really we don't need them making billions of dollars. It is not conducive to healthy human society or progress. Such money could be spent way better than lining the pockets of management levels, people, who enable this by not having a conscience, and corrupt politicians.
If it's possible to prove that they could only make their billions thanks to this illegal practice, that would be awesome - the government could claw back the billions.
I understand people like this ruling and want Apple and Google to open up. But this is just silly rewriting of history:

> Apple and Google quickly built up their duopoly such that everyone doing anything with mobile phones has to pay them a tax.

Long before Apple and Google made phones, a huge mobile device ecosystem already existed, including app stores, and it was way more locked down and expensive than what we have now.

The iPhone did not even launch with an app store, its launch concept was 100% web apps. They only added the native SDK and app store after developers and customers demanded it.

Again: I know the world is different now. But the idea that this was all some swift inexorable coup by Apple and Google is totally inaccurate. Plenty of other companies had a chance to do things differently, many with huge head starts.

Sure, but parallel to the mobile device (featurephone) ecosystem, there was also the old smartphone ecosystem which grew out of the PDA market where you could install your own program without paying the middleman. I would argue that modern day smartphone is more similar to the old smartphones than the featurephones.
And somehow despite that ecosystem existing before, new entrants Apple and Google emerged victorious. Maybe it had something to do with their different approach.
I doubt it was because people wanted The App Store. If the PocketPC/Windows Mobile had an App Store it would not have won.

Featurephones had App Stores like Verizon’s “Get It Now” and it was obvious that they were money grabs like Apple’s.

Apple and Google won the game because the phones were powerful enough to make web browsing feasible, and had great text input.

If nobody had thought of app stores, it would have been trivial to distribute .ipa’s and .apk’s on the Web just like Windows and Mac software still predominantly is.

Sure, 100% web apps will never work. It should be 95% web apps.
These days that’s obviously true. Back then web technologies lacked a lot but today I seriously question why say, a retailer, needs to waste the massive cost of building an app and putting it on both of the App Stores and updating it for every OS change. Especially considering it’s just going to be using React Native and likely isn’t any faster or more responsive than the Web.

And as a user it just feels idiotic to have to download a dedicated program to say, pay for parking or order a sandwich, in a city I’m just visiting for the day. As though taking a credit card on the Web is a foreign concept.

> They only added the native SDK and app store after developers and customers demanded it.

People demanded native SDK because web apps were garbage, unlike the native first party apps. Some people wanted an app store. No one ever wanted or demanded an exclusive app store. Putting demand for native SDK and demand for app store in one sentence smells like gaslighting.

> Long before Apple and Google made phones, a huge mobile device ecosystem already existed, including app stores, and it was way more locked down and expensive than what we have now.

That’s a poor comparison IMO, because the scale of this was multiple orders of magnitude less. App stores were a niche occurrence that almost no nontechnical person had heard about. Seldom anyone „needed“ an app for their company to be successful. Now they control billions of eyes.

In addition there are some exceptions when it comes to new stuff which app stores were at the time. When you come up with something new e.g. you can choose who to make business with. Different to what you can do running a dominant platform.
It's worth noting that other fields take a radically different perspective on this. You can see Brandon Sanderson talking about how software developers get such great deals from publishers, with Apple, Google, and Steam taking puny 30% commissions, and he wishes authors could get something similar.
The 30% number was taken very positively when the Apple app store launched. It was much lower than what software companies typically budgeted at that time for marketing and distributing a new product.

Of course it didn’t take long before the App Store was so full that anyone who wanted scale had to do additional paid marketing anyway.

The iPhone did not even launch with an app store, its launch concept was 100% web apps.

In 2007 web apps were severely limited in performance and functionality, so this wasn't remotely feasible for most apps. I still believe Apple's original plan was a console model where hand-picked partners would get the secret native API. Then they realized the demand for native apps was much greater than they had anticipated, and decided to take a 30% cut from millions of developers rather than large licensing fees from a few.

I'm fine with Google and Apple having App stores, so long as I'm not forced to use them. They should compete like everyone else. The walls of the walled garden have to be torn down. They still get to have a garden, they just can't lock unwitting people inside of it.
If it's good enough for Mac, it's good enough for iPhone.
Walls to keep apps out should be fine, but they should have to have gates to let the consumers out - i.e. a method to install other apps (not through the app store) that have every bit the same level of access as the device manufacturer's apps.

There should be two levers used to achieve this. One is anti-trust style legislation. The other is patent misuse legislation. If you try and prevent consumers from running software on hardware they bought from you to make a profit, you shouldn't be allowed to prevent consumers from buying the same hardware from someone else - that's what patents do - they create government enforced monopolies on the hardware. You should be required to invalidate (donate to the public domain) every patent on the hardware if you want to sell hardware where you get to profit off your monopoly on letting developers write software for the hardware.

These Epic rulings are better than nothing, but I can't help but feel that their solution of "make Apple distribute software they don't like in their app store" is the wrong one.

A company can lock the hardware but not the software, or lock the software but not the hardware? I’ve not heard this idea before, it sounds like an extremely logical idea. It would easily be achieved by splitting apple in two. I wonder if there are any downsides to that? The “walled garden” of hardware and software does have some benefits, but the cost to society is too high.
Is anyone proposing making Apple distribute software? If so, though, pretty sure just allowing sideloading instead would satisfy all of Apple’s critics including the government. It’s Apple who insists that all roads onto the iPhone must go through them (and give them 30% of your gross revenue)
> Is anyone proposing making Apple distribute software?

That's what the plain language of this injunction does.

Admittedly if Apple had come to the court (or even potentially came to the court now) and agreed to the alternate solution of allowing sideloading the court might have issued a different injunction (or modify this injunction).

I think the realistic possible end-states are either effectively Facebook controls the app store that matters or Apple/Google do.
That's not the end-state that was achieved on macs, why would it be on the one achieved on iPads or iPhones?
It's also insane how what was considered dystopia for desktop computing silently happened for mobile devices: a corporation controlling the software stack and using cryptography against the users to control precisely what software they are allowed to run on their "own" devices. Yes, in principle Android phones can be rooted, but in practice this breaks Play Integrity and you are now locked out from a huge range of apps.

Google and Apple have silently achieved Microsoft's wet dream from the "trusted platform" era of effectively making it impossible for free and open source operating systems to compete with their own.

You don't need to root an android to install apps from outside the play store
What I meant is if I want to run an open source OS like LineageOS. In principle this is possible, but Play Integrity will refuse to work when you have a custom ROM.
Some apps go far beyond that and actively check your installed apps against a whitelist and refuse to work if anything unknown is found.
It does deserve a fine and/or criminal forfeiture of the revenue they made from the app store monopoly. If Apple had to repay let's say the difference between what they charged and what a reasonable fee would be (let's say 10%), for the entire time they've been doing it, that would put "a bit" of a dent into their pocketbook and serve as an effective deterrent.
> Apps should be web installs.

That would not work with iPhone security model, as iPhone assumes the user is inexperienced.

I like the idea of civil judgements that require responsible individuals to remove themselves from the company. And void any forward looking renumeration in their contracts.

Personal fines too, such as returning past remunerations during the problematic time in question. Salaries. Stock grants.

There is no such thing as an incentive, that doesn't incentivize someone. Relatively small fines relative to revenues and profits don't incentivize anything.

Alternatively, if fines really were big enough to turn large companies around (i.e. not just the enforced, but other companies seeing the enforcement), heads would roll, but would they be the right ones given those in charge are unlikely to fire themselves? And shareholders are the ones really paying the fines, are they really the culprits?

The incentives to act in good faith, should be placed very directly on the individuals whose choices dictate the good/bad faith. Starting and staying largely with the CEO, and the direct line of reports from the CEO down to the relevent decisions.

You don't want anyone who mattered to have cover. You want CEO's policing their own, and their reports pushing back upward against poor directives.

The only cover for relevent actors would be a record of pushing back against those who pushed through poor behavior.

TLDR: Limited liability should protect non-managing shareholders, but not bad actors within a company. Decisions makers should always be held directly responsible for their decisions. Any other system is perverse.

> There is no such thing as an incentive, that doesn't incentivize someone.

It's wild how the public discourse on incentives is so split. On one hand, the poor are guilty until proven innocent of six dimensional chess to eek "unearned" pennies from social programs, yet the very idea that mega billionaires might pull easy, obvious levers for unethical mega million payouts is one that must beg and scrape for consideration.

I think both things are needed. Despite what you're saying, shareholders have the ultimate responsibility and control over the company: they own it, they name the executives, and all the profits are ultimately returned to them. So it's absolutely necessary for the shareholders to be penalized, massively, if they profitted massively off of illegal business practices. Even if the executives were hiding this illegality from them, they are still responsible for having set up the company in a way that allowed that.

If you only punish the executives for illegal business practices, but leave the company alone, then you create an incentive to hire patsies as executives, continue letting them do illegal stuff, go to jail, and pay them handsomely after they get out.

Ultimately it has to be the company that's losing money when the company made money from illegal business, otherwise the company can just find other people willing to continue and provide for everyone who gets caught.

> Ultimately it has to be the company that's losing money when the company made money from illegal business, otherwise the company can just find other people willing to continue and provide for everyone who gets caught.

You are so right. The board & shareholders are in the path of responsibility and not recognizing that would be a call for both to use and abuse executives as scapegoats.

So be it!

The judge referred the case for review of contempt of court, which makes individuals responsible for their criminal actions, and carries possible prison sentences. The judge has clear evidence of lying under oath and withholding evidence, and people have gone to prison for less. Alex Roman appears primarily culpable, but given the evidence reported, Tim Cook may also be complicit, and others. There is a real chance they are arrested at some point.
For me (IANAL), reading the judgment was initially shocking primarily for its facts and tone, rather than having any understanding of the legal consequences. I initially skipped over the phrase 'contempt of court' because the phrase seems so familiar from TV. But on reflection, it's the most consequential part of the document because, as you say, it has actual consequences for the people involved.
Lying under oath would catch a perjury charge as well.

In the United States, the general perjury statute under federal law classifies perjury as a felony and provides for a prison sentence of up to five years.

>There is a real chance they are arrested at some point.

Let's put money on it. I'll put $10k on it.

> About time.

Oh c'mon, 16 years into a product line ain't too bad, is it?

If you had a kid when the App Store first came out, that kid would now be nearing high school graduation and you still can't do as you describe. The great recession, the pandemic, the iPad, proliferation of AI, legalization of Gay marriage in the states and weed in some places, annexation of crimea and the war in Ukraine, the foxconn suicide issue, 4G, LTE, 5G, fiber to the home, brexit, Golang, Rust, TypeScript, Swift, APFS, Arm and the downfall of Intel, the rise of NVIDIA, Netflix, TikTok, drones, electric cars, scooters, bikes, end-to-end design and construction of their mothership headquarters, and federal acknowledgement that climate change is an issue, have all basically happened in that time; but nope, it's for security reasons. Hell, even their lead industrial designer retired long before they'd let up.

Edit: Not that any of those have anything to do with the App Store, but still.

We didn't start the fire, it was always burning since the world's been turning...
> Internally, Phillip Schiller had advocated that Apple comply with the Injunction, but Tim Cook ignored Schiller and instead allowed Chief Financial Officer Luca Maestri and his finance team to convince him otherwise.

Here's the fun question though. Do Roman, Maestri et al not have any specific damages to this? (I know the answer, but it's a good question to ask....)

> To hide the truth, Vice-President of Finance, Alex Roman, outright lied under oath

Well that sounds rather damning.

Happens more than you’d think. Happened to me in the past as well in some business conflict. It was baffling how people can just lie in court under oath and get away with it.
The asterisk is that the government has to be able to prove knowledge and intent to lie, and prove that beyond a reasonable doubt. It makes it really hard to successfully charge anybody with perjury.
What happened to the people who lied under oath? Were they found out?
No, it was their CFO who denied knowing about <something> when he absolutely did. We ended up winning the lawsuit on all accounts, but they were never specifically called out about lying about this.
Surely he should receive a prison sentence for that alone?
With the referral to the US attorney’s office, he actually might.

Consider how painful that is going to be for Apple, and Roman, with how the current administration is abusing the DOJ.

The repercussions of this could be huge.

Well in this case it wouldn’t be abuse. I hope they do convict him if he’s guilty of perjury. It will set an example for the other weasels. “Percentage of executives of Fortune 500 companies who do time for real crimes they committed” should be a big KPI for the DOJ in my book.
I really hope you're right, but I think we're more likely to see the case swept under the rug in exchange for totally voluntary donations from Apple to various organisations with 'Trump' in their name.
And what happens now to those who lied under oath? Can we get those people properly punished and send some signals? Or are they above the law somehow?
Will Walmart let you have a label on your product saying you could get it cheaper from Amazon?
Will walmart open your packaging, review all text in the manual, and tell you that you need to reprint your manual because it has a link to your homepage "company.com" and on that page you can find a pricing page with lower prices?

Will walmart prevent you from selling, say, a fishing pole that allows you to buy fishing hooks from another store?

Apple's app-store review would reject any app that linked the company pricing page, and would reject any app that let you use an alternative payment method like paypal or a credit card on a non-apple site.

Also, in your analogy the customer has to be unable to buy your app from anywhere else (since the customer has an iPhone and there are no other stores or operating systems for iPhone)..

It really doesn't work as a good comparison imo.

The parent poster just said that customers can pay on his website so I’m assuming it’s a service surfaced by his app.
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> Thus the Court found:

> In retail brick-and-mortar stores, consumers do not lack knowledge of options. Technology platforms differ.

Yeah, but keep going on about how this is the same as Walmart

Yet everyday, people seem to know that to use Netflix, Spotify, Hulu, etc on their phone, they have to sign up on the website since you can’t pay for either via in app purchases.
Courts understand that making things annoying but possible is not actually a counterargument.
Yes! Why do people keep on asking this? Yes, practically every single tech product that you buy from Walmart will include links to their online stores in the packaging. Including Apple products! And this has been the case for ages.

I remember buying DVDs from Walmart and opening them up and the first thing you would see is a slip of paper telling you in giant letters to use some reward program or streaming service rather than buying the DVDs physically.

If you buy an iPhone from Walmart, there will be a link to the apple store in the packaging. If you buy a Switch, there will be promotions for digital downloads that directly compete with Walmart in your packaging. It's not just digital links either, when I bought a Roomba it came with instructions about how to order future purchases, filters, and parts directly from the manufacturer.

Apple bans developers from including links to alternative stores in bundled manuals and help pages. I can not think of a single physical store that does the same, and I can't think of a single tech company including Apple that doesn't link to competing storefronts in their manuals and packaging inserts.

Apple is worse than Walmart on this issue.

And that’s after you buy it. Are you willing to sell your software up front instead of a subscription? Walmart doesn’t distribute products for free that then you can pay for it after you take it home.
Apple's policy was also the same for apps that you bought upfront. There are paid apps on the app store, they also were not allowed to link to payment methods in-app for things like DLCs, add-ons, etc...

Which noteably, Walmart doesn't restrict.

----

Also not for nothing, but this was an impressively fast pivot you made from "well, Walmart wouldn't let you do this" to "Walmart is nothing like the app store" ;)

Like.. you asked the question. Would Walmart let you link to a competing store? Yes, and everybody does it. You are the one here who compared Apple to Walmart, I'm sorry if that comparison didn't go the way you wanted it to. If perhaps you want to suggest that Walmart is not like the app store.. well.. congratulations, you and the judge are in agreement on that.

In the inevitable case where this lands Apple serious monetary penalties affecting the quarterly earnings, how many employees will be laid off? Will Alex Roman be one of them?

I'd bet no.

Finally. The AppStore rules are ridiculous.

Apple has zero moral justification for them. They are quadruple-dipping:

1. Consumers pay premium prices for Apple devices.

2. Developers have to pay $100 a year to be able to publish an app.

3. Developers need to buy expensive Apple hardware to develop for iOS. XCode doesn't work on Linux or Windows.

4. And on top of it, Apple also wants 30% of all the gross app sales.

All while their tools that developers _have_ to use are buggy and often nigh unsusable (Apple Connect....).

But wait, there's more! To keep the stronghold on developers, Apple is not allowing third-party apps to use JITs, resulting in a huge amount of time wasted to work around that.

also, you can't install software on your own device. Even when you can, you have to ask apple permission.
The broader consumer base will install anything a bad actor wants them to and then blame the manufacturer for not stopping them with some draconian rule.
The Play Store proves you absolutely wrong about this. It was an unfiltered Wild West until very recently.
Please, side-loading is usually an annoying involved process targeted at developers which the average consumer cannot accidentally do.

A bad actor would have better luck telling a victim "just ship me your phone and login password for some emergency maintenance" than instructing a user through sideloading an app onto their smart fridge.

I, personally, would be happy if iOS had android-style side-loading where you have to enable developer mode, promise you're not an idiot, and go from there.

the fact that "side-loading" is even a name is sort of ridiculous.

Even on apple's other operating system it is just downloading and running a program.

I remember when you could just stick a floppy or later cd into a system from anywhere and install and run a program.

it was called "install and run".

This expectation exists because Apple/Google/monopolists sell it. But it's not realistic, the app stores are cesspools. We need a culture shift to being more selective about installing software. Clearer permissions, better architecture, and trusted repositories with reputations to maintain. Installing software without any validation of safety should be possible but scary (show a terminal log reporting useful technical information or something).
Permissioning is a mess – among other things of course. I feel that permissions to access any resource(image, location, files etc) could be given without necessarily giving access to the PII value that resource holds, e.g. running a no side effects function on it on-device or on a trusted service that is readonly to me and write-only to 3rd parties.
> All while their tools that developers _have_ to use are buggy and often nigh unsusable (Apple Connect....).

I'm moving to a job where I don't have to be the build/devops engineer for a product with an iOS app. To say I'm relieved wouldn't even be the half of it. What made it particularly worse was that our release cycle was every two months which is just enough time for Apple to completely wreck the build.

Absolutely terrible experience.

[flagged]
You go where your customers are.

Companies can't ignore Apple if they want to sell in the US so they're forced into their ecosystem. It's not a preference like you imply.

I'll never understand how people defend blatantly anti-competitive behavior even when it hurts themselves.

Our priorities just aren't aligned, I am not being measurably hurt by any of the AppStore rules cyberax laid out.

I don't want to be forced or even prompted to fill out my personal information on every apps website. To me that sounds like an increased burden of my time, and it puts my personal information at higher risk to be gathered and sold or leaked. I prefer the transaction to happen within the app on iOS conforming to the UI/UX standards that Apple has established.

I know exactly what happens when we just let the free market "manage" anything. Utter chaos. We get an internet that is completely and utterly infected with ads, spam, and scams.

No thanks.

Why did you choose to write your first post in bad faith?
Not bad faith. In 2006, the AppStore didn’t exist. In 2008, it did. Many people decided that they could sell an app and make a profit.

A decade and a half later, the overhead is the same but somehow people think they’re being treated unfairly.

You can make the app, you can charge what you want, you can make the app for any and every platform. Where is the harm? Where is the anti-competitiveness?

> I know exactly what happens when we just let the free market "manage" anything.

This is literally how we got here right now. The "free market" allowed Apple to be anti-competitive. The way you say it makes it sound like we're not in a free market, lol.

Monopolies (or its variants) are literally the end game of free markets. You can't have free markets without eventually reaching this shitty endgame of a few players manipulating the market as they see fit.

Monopoly of what? Manipulating how?

You are free to charge whatever you want, free to release your app on any platform.

The heart of Apple's hypocrisy is this: they claim their 30% is necessary to support the developer ecosystem and fund its operations. But of course if that were true, they could easily charge a high enough platform membership fee directly to developers. Instead they opt for a structural tax to cover what are mostly completely opaque and secret operational costs. They're opaque and secret for obvious reasons: those expenses come nowhere close to the ~$30 billion in App Store commission Apple generates every year.
Were they transparent, what would inhibit developers from bargaining against the costs and benefits shown? Sometimes that also outweighs the benefits of transparency.

You just can't show anything to anyone without kicking a wasp's nest.

I am not defending Apple, if anything, I am pro-Android here, but I understand the pickle they'd be in, were they be transparent with the cost structure.

Well, yeah. It would have shown that their commissions are nothing but rent-seeking.
Exactly my point!

This would kick the wasp's nest of "they (Apple) don't need this much money to operate, they can do well with 10% profit!"

Which is very hard to admit, that profit margins are arbitrary when you, indeed, dominate the market.

Apple doesn't want (nor need) to give anyone a handle to anyone to make them accountable. It is not a charity.

(Again, I'm not defending Apple, but I do defend corporate liberties, in general.)

Are you defending their corporate liberty to withhold information or to lie about the information being withheld?
When a company builds the moat too high (i.e. restrictions on external sub signups) it becomes monopolistic.

Apple is honestly worse than Microsoft in so many ways as far as restrictions (nowadays, anyway) and yet it's taken this long even to get here.

(To be clear, I am not a fan of Google's actions in the mobile space either...)

Mobile space

Ad space

Search space

And more!

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It isn't about transparency.

It is about illegal anticompetitive behavior.

Apple didn't charge tax on all app store purchases to protect themselves, it was done out of greed and malice.

You're assuming that Apple is acting in good faith. An actual, literal judge has decided the evidence shows that Apple was not acting in good faith, and in fact were behaving illegally. This isn't a "both sides" argument, Apple is definitively in the wrong.

> what would inhibit developers from bargaining against the costs and benefits shown?

Another word for that is "competing". And yeah, exactly.

As described in the ruling, Apple hired a consulting group to estimate how much value developers get from the iphone platform, which found that

(1) Apple’s platform technology is worth up to 30% of a developer’s revenue. (2) Apple’s developer tools and services are worth approximately 3%–16%. (3) Apple’s distribution services are worth approximately 4%–14%. (4) Apple’s discovery services are worth approximately 5%–14%.

Then Apple claimed this study was how they came up with the 27%, but the Judge basically said nah you guys came up with that number before the study, and you even know it would be a non-starter for almost all developers.

Hire a consulting firm to tell you exactly what you want to hear, then say "see the experts said it, not us". Classic.
The CYA industry for you. Something goes wrong, blame the consultants.
It made me laugh, if you pretend to be worth 30% of revenue (an insane markup), you better really invest in those developer tools to show it off because the sad state of xcode really isn't showing that.

I don't know where this money is going but certainly not in the developer tooling because it's absolutely terrible

If Apple were worth 30% of revenue, then they'd have no problem allowing competing app stores on their devices, because they support their rate with their value.

The fact that they're deadset against competition should tell the courts all they need to know about how competitively supportable the 30% is.

I thought Apple's argument was that the 30% pays for iOS itself, not that the 30% pays for the App Store. Under that theory there's no reason to allow other app stores.
this would be a silly argument - surely the customers buying the devices should be paying directly for the operating system?
They used to do that back when the iPhone first came out. I don’t think anybody liked that better, and having people hang around on older iOS versions was (and still is) bad for security.
iPhones never had paid iOS upgrades. iPod touch did, but that's because Apple was worried free updates would violate an accounting rule. Specifically, the iPhone was considered subscription revenue while the iPod touch was considered purchase revenue. And after an accounting scandal[0] GAAP had been changed so that you couldn't say you sold, say, a bunch of stuff that hadn't actually been finished yet, and then finish it later with, say, a software update.

This is, of course, how basically every tech company works nowadays[1], because Apple lobbied to have that accounting rule removed.

None of this has anything to do with "App Store pays for iOS". That's an excuse Apple came up with after Epic Games sued them, there's no point in time I can point to where iOS is just the bundled OS vs. "paid for with app sales". The reality is, everything pays for everything, because Apple only sells fully bundled experiences. Their opposition to sideloading or third-party iOS app stores is only somewhat related to security[2], and more related to the fact that they don't want anyone dictating to them how the customer experience is, even if those changes improve the experience.

Well, that, and the fact that they make bank off App Store apps.

[0] I'm not sure if it was Enron or Worldcom

[1] Looking at you, Tesla FSD

[2] If it was, they'd be locking down macOS

> if you pretend to be worth 30% of revenue (an insane markup)

Back in 2008, if you were an indie dev then their 30% ask was more than reasonable because the cost-of-doing-business on other platforms (like Windows Mobile) was much higher due to the lack of any central App Store; for example, you'd often need to partner with a company like Digital River, and pay more for marketing/advertising and overcome the significant friction involved in convincing punters to register/buy from your website, download the app *.cab files to their PC, install the app onto your device, and hope no-one uploads a copy to a filesharing network because this was before the days when an OS itself would employ DRM to enforce a license for third-party software.

...then one day Apple comes along and says: "We can manage all of that for you, for far less than what you'd pay for e-commerce and digital distribution, and our customers have lots of disposable income".

Ostensibly, competition should have come from the Android and (lol) Windows App Stores: "surely if Android's Play Store offers devs better rates then devs will simply not target iOS anymore and Apple will reduce their % to stay competitive" - but Apple's secret-sauce of a markedly more affluent customer base with already saved credit-card details meant that Android apps leant more on ad-supported apps while more iOS apps could charge an up-front amount, not have ads, and result in iOS devs still making far more money on Apple's platform.

--------

There exists an argument that Apple should not be forced to open-up the iOS platform because Apple is selling a closed platform on the merits of it being a closed platform, and Apple's customers want a closed platform (even if they don't realize it) because having a closed platform looks like the only way to enforce a minimum standard of quality and to keep malware out precisely because normal-human-users (i.e. our collective mothers) will install malware because the installation instructions for "Facebook_Gold_App1_100%_Real_honest.app" tell them to disable system protections.

At the time, the Verizon/Qualcomm BREW platform had absurd levels of revenue sharing: Up to 90% (!!!) went to the carrier unless you were big enough to negotiate a specific deal.

The 30% that Apple announced was a game changer.

2010: "Man, charging people money to install software on a feature-phone they bought is kinda fucked up. Both companies are in the wrong for doing that."

2025: "You don't appreciate how lower publishing fees foster competition, except when there's no fees at all, because that's too competitive for the OEM."

> Back in 2008, if you were an indie dev then their 30% ask was more than reasonable because the cost-of-doing-business on other platforms (like Windows Mobile) was much higher due to the lack of any central App Store

The first iPhone indie devs were Mac indie devs who already knew Objective-C and Cocoa and Xcode and paid 0% to Apple on the Mac.

> because having a closed platform looks like the only way to enforce a minimum standard of quality and to keep malware out precisely because normal-human-users (i.e. our collective mothers) will install malware because the installation instructions

Well no, the most secure platform in 2025 is still the web. You can't get as much data in a web browser as you can in a mobile app and the sandboxing is tighter.

And I may mention that the majority of the appstore revenue comes from casino like games, not really something I would give it to my family.

And sure, I'm opened to the idea that the appstore was innovative in 2008, unfortunately for Apple, we're now in 2025 and it clearly isn't anymore.

Steam takes a 30% cut, but it's actually apparently worth it for discovery and low-friction sales alone, since developers still sell on Steam when the PC is an open platform with competing storefronts with lower cuts.
Steam also reduces their cut down to 25/20% at $10m/$50m in sales, whereas Apple reduces it to 15% only for devs under $1m/yr. A small number of games/apps make the vast majority of revenue so Steam's average cut is likely considerably lower in practice.
This is obscene lmao.

if you take the high end for all of these points, Apple is claiming 74% of the revenue is thanks to them.

Also, there's a certain level of 'hand-waving' here where if you're developing for iOS you're almost forced to have Apple hardware in the first place to run+test (hell, even Android can be dev'd from almost anything...)

The first thing the consulting group would have asked Apple was "what do you want this number to be?".

That's the point of hiring consulting groups.

You don't pay consulting agencies to put you in legal jeopardy. The judge is right.
The funny thing is that the companies that stand to benefit the most from this and that move the most money (Netflix, Spotify, Fortnite) need Apple's platform, marketing, and distribution the least.
what discovery?

For "discovery" people would have to regularly check the App Store app and read the "today" page. Maybe perhaps Spotify or Netflix will appear there once a year among 15000 stories about games.

Or you mean search? If people search for Spotify/Netflix, they already know about it. And right now Apple will helpfully cover half of the screen with an ad for Gmail if you search for Spotify (and will hide all other Spotify apps like Spotify Kids and Spotify for Creators six screens down)

Indeed. I’d add a fourth category: the medium-to-long tail of ad-infested casino games for children. None of those apps are successful because of the App Store. People don’t generally start at the App Store and go looking for games like this. They are all installed from CPI ads in other ad-infested apps or on websites.

Apple is exactly like a mobster demanding a cut for “protection” — except they’ve designed and controlled the system so well that your business just cannot exist in the first place until your automatic extortion payment system is in place.

They don't. Nobody heard about Netflix and Spotify from randomly browsing App Store(Do people even browse app store feeds to see what to download?). Almost every users of them would likely have searched for it.
Maybe I should have said "_don't_ need Apple's platform, marketing, and distribution" rather than "need Apple's platform, marketing, and distribution the _least_", but I think we agree.
They don’t make that claim. That’s the service they are selling and the margin they choose. The royalty is similar to software retailer margins going back a long time. Steam charges a similar rate.

It’s pretty trivial to bypass. Just don’t charge for your software, and use the app to access paid resources purchased outside the platform. My company distributes a few dozen apps to thousands of employees, Apple gets $0, because they utilize an existing subscription or license unconnected to Apple.

Isn't the point of this case that even free apps can't even advertise their direct payment systems?
The problem is less the actual % itself and the fact that it's bundled in with so many things you can't pick or substitute. You can't avoid the app store and you can't avoid the Apple developer tools because they force you to use both of them. So then charging money for something you don't have an alternative to is the issue.

Steam might charge a similar rate but you aren't forced to use them. You can deliver games to PC gamers in a number of ways and many large games opt to not be on Steam.

> Just don’t charge for your software, and use the app to access paid resources purchased outside the platform.

That introduces insane friction and you lose a ton of customers

Yeah, until Apple asks you "politely" to move your subscription to IAP.
There are many caveats on this. For example, Apple's terms clearly state that developers must use Apple’s in-app purchase (IAP) system for digital goods or services. So you're restricted to only subscription based pricing. No upgrade pricing. No microtransactions.

Additionally Apple remains the arbiter of what kind of content and apps may be listed. Until recently they were blocking all emulators and cloud gaming apps. They used to block all crypto apps. They still selectively block gambling apps. They still block torrenting and adult apps.

Additionally, Apple is famous for arbitrary and selectively enforced rules. Many developers have their updates rejected for any and no reason after an automated system rejects them for specious reasons.

Additionally, developers are blocked from linking out. They can't up-sell, which is a critical component of a SaaS business model. Nothing in the app can tell users where to subscribe or how to upgrade or change their credit card details. This one alone kills most SaaS applications unless they use Apple's IAPs.

But game developers can sell steam keys directly or cia other resellers and avoid the steam commision entirely. So Valve is goving them a fee service and only chargeing a commision when valve themselves generate the sell.
The math of a one time fee is different than a percentage. Not sure what you are getting at by presenting a business model that doesn’t make sense as an argument
This made sense for an app that was sold on the store.

It didn't make sense to me for media from an external subscription or store account was taxed by apple (like netflix or kindle).

I'm glad this happened, although I would have prefered if the result came from a new law eg. the Open App Markets Act rather than have to rely on what is or is not legally considered a market in terms of the sherman act etc.
once again will ask why iPhones are treated any differently from other computing devices — we need legislative solutions that allow consumers to load software (or even other operating systems) on any computing device they own.

restricting software distribution on any platform under the guise of needing to be kept “secure” always seemed anticompetitive to me - that should apply regardless of Apple’s particular behavior with the courts in this example.

Get ready to answer why an iPhone is different than an xbox
I’m principled in my stance, I think if you own said Xbox you should be able to load software on that as well.
Xbox, PlayStation, and Switch should be forced to open up as well.

Closed ecosystems only benefit the corporations that control them.

At the very least, sony doesn't get offended with new jailbreaks while nintendo will chase you down for even browsing an emulator's website
Which… while we’re at it. Gaming would be much better if consoles didn’t exist anymore. Games would be more optimized for PC and manufacturers would just be building prebuilt gaming PCs.

We also would have more Switch competition in the ARM gaming space instead of x64 handhelds and Android windows emulation if these walled gardens didn’t exist.

>manufacturers would just be building prebuilt gaming PCs

Which, given the sentiment against the very existence of these things in PC gaming circles (as a desktop, at least) in favor of self-building, would be just laptops and handhelds (Steam Decks/ROG Allys) at best.

It isn't. Consoles at this stage are general purpose computers with hardware and software explicitly designed to prevent consumers using it as such. If consumer rights had any real teeth, any hardware device would be required to allow their owners to install any piece of software of their choosing, including replacing the operating system.
One is a general computing device and one is for a specific task (gaming).
That seems rather arbitrary. I'm not doing any general computing on my iPhone, I'm just browsing Hacker News and watching YouTube. If your contention is that the phone is capable of doing more than those two things, well, isn't the Xbox capable of doing more than just gaming?
You're not. The majority of phone users replaced their computers with a phone. They are using their phone for everything they used to use their computers for. Almost no one is using an XBox to replace their computer.
> The majority of phone users replaced their computers with a phone

Source?

I can't find anything that backs that up.

https://intelpoint.co/insights/only-2-2-of-internet-users-wo...

Are you pushing back on the word "majority" or on the concept that many people use their phones for nearly everything they used to use their computers for but that next to no one does the same with an Xbox?

That the majority has replaced their computers with smartphones.

That link though doesn't say that. It simply shows global ownership of smartphones is higher than computers which is rather different altogether.

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That's nothing to do with it. The judgment repeatedly talks about Epic as a competing game store. I'm not sure how else you'd describe the app store of consoles.
Consoles are sold at-cost to consumers, or sometimes even at a loss: https://www.pcmag.com/news/microsoft-loses-up-to-200-on-ever...

iPhones are sold at a _premium_.

If iPhones were sold at-cost to consumers, then Apple would have been right to ask developers to pay 30% fees.

I think this is the real answer, however it would be difficult to use it as an excuse for the model since there are laws also against selling at a loss to undercut competitors.
It's a more difficult argument. Consoles are not competing with regular general-purpose computers, and the console manufacturers go out of their way to make it impossible to install unapproved third-party software on them.

And since all the console manufacturers are selling the hardware at loss or with low margins, they can argue that it's just how the market works (free razors but expensive razor blades).

> Consoles are not competing with regular general-purpose computers

Yes but why? They very powerful computers. New recycling laws might force companies to give up the keys to the hardware before or after their obsoletion.

The precedent here is SIM-locked devices. At some point you must let the user do what they want with it.

Consoles have a surprisingly long commercial life, more than 5-7 years. So the usability of old consoles at the end of their lifecycle as a PC replacement is not that great.

Might still make sense, though. Just for general historical preservation.

If consoles are sold at loss to gain "monopoly power", then that is anti competitive and should not be allowed. This would lead (or maybe already resulted) to pathetic printer and ink cartridge situation
I'm ambivalent about consoles.

However, for the consoles to make sense, they _have_ to be an oligopoly. There can't be 100 brands of competing consoles.

The main feature of traditional consoles that would be lost in this scenario: guaranteed compatibility of games.

Why not? Game devs want to be compatible with multiple consoles. Users want games to be compatible to be with their console.

So, who is causing this friction? Console companies. Now, there may be technical limitations due to games being such a unique kind of software. But at the end of day, they are software. Games can be packaged to support multiple formats or a standard interface.

> Why not? Game devs want to be compatible with multiple consoles.

Console games are typically highly optimized for particular console hardware. This coupling allows great-looking games for hardware that is cheap to make.

As a result, it's typical for consoles to far outperform regular PCs of the same price range. Especially at the beginning of the console lifecycle.

So it can be argued that consumers benefit from this arrangement: they get cheap special-purpose devices for gaming that can't be obtained if consoles are prohibited.

> Games can be packaged to support multiple formats or a standard interface.

Sure. But for AAA-type games that push the envelope, it's not at all trivial.

However, it seems that this pattern is fading with the recent consoles. So perhaps they also need to be unbundled.

One has billions of users, the other has millions. One has 100s of thousands of companies trying to to do business with that platform's users, the other has 100s of companies trying to do business with that platform's users.

scale and usage matters. Apple has > 50% market share in the USA (the place relevant to USA law). So, being a monopoly they get treated differently than a non-monopoly.

Even if they had less than 50%, people bank, invest, shop, talk, communicate, book hotels, flights, and effectively live their lives on smartphones. On XBox they play games and same small percent play music or watch movies there (I suspect most switch over to their Smart TV/Apple TV/.. for that).

No, it doesn't. They're not enforcing this under anti-trust law.
they aren't? The title is "Apple Violated Antitrust Ruling, Judge Finds"

the first sentence in the article is:

> A federal judge hammered Apple for violating an antitrust ruling related to App Store restrictions and took the extraordinary step of referring the matter to federal prosecutors for a criminal contempt investigation.

Seems like it's about antitrust law

Fair enough, I replied poorly, but the judgment doesn't appear to be based on Apple being monopoly or size of the business, as far as I can tell. The issue appears to be of anti-steering, more than the number of customers/its market share. Epic notably failed to prove Sherman act violations, didn't it?

The actual judgment: https://www.documentcloud.org/documents/25924283-epic-v-appl...

>After a bench trial, this Court entered judgment on September 10, 2021, finding thatcertain of Apple’s anti-steering rules violate the California Unfair Competition Law (“UCL”)under its unfair prong. ... As to the merits of Apple’s UCL violations, Apple did not directly challenge this Court’s application of the UCL’s tethering and balancing tests, instead arguing that(i) the UCL’s “safe harbor” doctrine insulates its liability because Epic failed to establish Sherman Act liability ... As to Apple’s “unfair” practices under the UCL, the Court explainedthat Epic could demonstrate unfairness under either a “tethering” test or a “balancing” test. Id. at1053. The “tethering” test required Epic to “show that Apple’s conduct (1) ‘threatens an incipientviolation of an antitrust law,’ (2) ‘violates the policy or spirit of one of those laws because itseffects are comparable to or the same as a violation of the law,’ or (3) ‘otherwise significantlythreatens or harms competition.’” Id. at 1052 (quoting Cel-Tech Commc’ns, Inc. v. Los AngelesCellular Tel. Co., 973 P.2d 527, 544 (Cal. 1999)). While the Court held that Epic’s claims basedon app distribution and in-app payment processing restrictions failed to state a claim of unfairpractices, the Court held that Apple’s anti-steering provisions were severable and constitutedunfair practices under the UCL

I'm not sure that the scale or usage really matters.

the judgment doesn't appear to be based on Apple being monopoly or size of the business

our anti-trust laws are not about being a monopoly or the size of your business: they are about abusing market dominance (where up or downstream has no choice) with unfair business practices.

a monopoly that charges fair prices and does not abuse suppliers and customers will not encounter any legal difficulty

Correct. You're a "monopoly" if you act like one because in a competitive environment if you abuse customers and partners you will lose.
Basically every reply gets it wrong. The answer is that the Xbox isn't developed in California. This judgment was applied under California's UCL, not any federal anti-trust law, despite being in federal court. Epic wasn't able to prove Apple a monopoly, because it's not. Applying California's UCL to Microsoft, Sony, etc is going to be a harder sell in courts.
> Epic wasn't able to prove Apple a monopoly, because it's not.

Unless your name is T. Cook, you lack the authority to make that statement conclusively. The judge claims that Apple is guilty of perjury, and never corrected the executive that made misleading statements. If that testimony was fabricated, then there is every reason to believe Apple is obstructing information that could benefit the prosecution. There is no other feasible alibi in this scenario besides their lawyers all calling in sick. It's one thing to make a mistake, it's another thing to insist it's truth.

Let's not forget that Apple was headed down this same road with the DOJ, too. They are being investigated for a pattern of behavior that is not new, meaning they very well could be guilty of monopoly abuse right this very second. Saying "because it's not" is like telling Lance Ito to drop the OJ charges. Apple is not guilty until proven innocent; but claiming their innocence in certainty is a base lie. You do not actually know, either.

Both allow to have software developed for by any 3rd parties - that should include any and the original device seller should not be able to control the distribution.

If you really ask: xbox is pretty much the same as an x86-64 PC, running Windows (and having AMD GPU). It just bit more sealed.

> once again will ask why iPhones are treated any differently from other computing devices

And then you immediately state a way they should be treated differently (worse).

can you expand on what you find worse about the concept of having full access to any computer you own?
Their stated way applies to all computing devices, not just iPhones.
Welcome to EU's fight with Apple (and Google)
I’d really like to bring the fight to the US in a more meaningful way!
Their entire setup was egregious.

They charge 27% for purchases made using external payment processors. Including Stripe fees that's net-zero (not even accounting for any chargeback risks). They severely limit how you can display the external purchase link too, and display an obnoxious warning screen when you tap it.

I would be surprised if a single developer adopted it.

https://developer.apple.com/support/storekit-external-entitl...

Wasn’t there a recent EU fine for Apple for preventing developers from promoting alternative distribution channels within their apps, or linking to external subscription websites?

Half of the entire HN was like „EU bad, how dare you regulate them”. What gives?

HN is mostly US audience.

EU = bad

US = good

Seems to depend on time of day
timezones probably, EU is more likely to be on HN at different times to US
This is certainly the case. I have noticed this in voting patterns as well. I often comment strongly in favor of EU regulations (I believe capitalism is fairer and benefits consumers more with stronger regulations). During times the US is asleep such comments often get a lot of upvotes. During times where EU and the US are up, there seems to be much more contention in the voting, with votes swinging up and down a lot.

By the way, I don't think this is a good way of voting. IMO comments should be upvoted if they provide good insights (even if you disagree with them) and downvoted when they are low-content/trolling/full of fallacies.

I regularly have posts that go from say +10 in the evening to -5 in the morning (I post from the EU). I mostly agree with your observations. That said,

> IMO comments should be upvoted if they provide good insights (even if you disagree with them) and downvoted when they are low-content/trolling/full of fallacies.

Votes are not a popularity contest. Only you see your score, and it does not matter one bit whether you have 2 or 20 upvotes on a post. Even moderate negative scores don’t matter. The grey threshold is more important, and you have to post something quite bad to end up there. I think I read a good post that was dead once.

The system is working and the end result is what you want. Sure, it could be better, but we are never going to get a perfect implementation because humans are social animals, and not always very rational.

But weren't people here supposed to be intellectually curious, and have the cognitive tools to overcome things like instinctive tribalism?
I think you'll find at least 1/4 of HN comments are indicative of stating things from a place of strong instinctive tribalism, but this crowd are just very slightly better at using words to defend our position in a more noble way.

That's OK, it shows we're human, it's not all AI slop here (yet?).

I guess being smart sometimes doesn’t lead you to have a more accurate opinion, but to develop more sophisticated rhetorical devices to defend your inaccurate opinion?
Oh man, just wait until you see the research on fMRI timing on when decision making vs rationalization parts of the brain engage.

Hint: rationalization tends to be after.

Not to say that it can’t be overridden with training and/or self-reflection/self-skepticism, but first reactions tend to allows follow this pattern.

I'm aware of that, but opinions aren't quick decisions, they form over time, so that might be a different mechanism at work.

Edit: hmm, I suppose voicing your hot take about a news piece is a quick decision though.

Yeah. I’ve been steadily figuring out why the ‘strong, silent type’ used to be 1) so much more common, and 2) hated by a certain type of personality, and 3) might be a better approach than anyone wants to think about.
Intellectually curious doesn't necessarily overrule base human tendencies.

They may be more likely to have the capacity, but no way it's amy kind of guarantee.

That's a curiously limited form of curiosity, if it doesn't even examine the base tendencies of the operating human.
Individual human behaviour is full of little seeming hypocrisies and counter intuitiveness when looked at from the outside. There's usually some explanation that makes sense to the individual themselves or a blind spot they're in denial about or don't realise they have.

A lot of human behaviour is learned and becomes habitualised rather than logically thought through. Habits are sub-conscious and therefore logic doesn't (as) often get applied.

I’d refer you back to the statement of a primarily US based audience.
In my subjective opinion, when it comes to Apple specifically, all kinds of unpaid labor will emerge from the ether to defend them on anonymous or pseudonymous message boards.
"Intellectually curious" on hn is either the soft glove on the fist of moderation or a thought terminating mallet against opposing views.
Quite the opposite. Every single comment that I have done critisizing any aspect of EU regulation has been heavily downvoted. Never even seen a EU bad comment as top comment in any story.
This is more about Apple lying under oath about both delaying the court and being aware what they were doing was not actually complying with the previous order. Additional factors are it does not list a fine, relies on longstanding general anti-trust legislation rather than new tech specific laws, and there isn't a wide swath of other regulatory rulings against Apple coinciding with the previous one.

Between all of this, it'll be a lot harder to come to the comments to defend Apple for not getting fined twice in a row for the same issue despite lying under oath and intentionally delaying proceedings, even if you vehemently disagree with the original ruling.

Google tends to be the one with more sympathy in the US lately as they've gotten much more of the regulatory stick in court.

From the court document, I don't know how many ended up actually adopting it, but it's about what you'd expect:

> As of the May 2024 hearing, only 34 developers out of the approximately 136,000 total developers on the App Store applied for the program, and seventeen of those developers had not offered in-app purchases in the first place. In May 2024, Apple argued that it would take more time for developers to take advantage of the Link Entitlement and that the adoption rates could not be known. Apple attempted here to mislead.

> Given the revelations of the February 2025 hearing, Apple modeled the lack of adoption. That Apple adduced no testimony or evidence indicating developer adoption of the program is no surprise. As shown above, Apple knew it was choosing a course which would fail to stimulate any meaningful competition to Apple’s IAP and thereby maintain its revenue stream

https://storage.courtlistener.com/recap/gov.uscourts.cand.36...

This seems like a strange argument to me.

Apple is not just responsible for making it possible to purchase apps outside the App Store, but to convince developers to use it over the App Store as well?

I suppose it's damning when combined with the internal emails demonstrating they were trying to avoid compliance with the ruling?

Yes, internal emails and other documents demonstrate that they carefully weighed every single decision (fee rate, restrictions on verbiage, style, placement, and other policies) with the express purpose of ensuring that IAP competition wouldn't be economically viable while trying to appear to be in compliance.

> To summarize, this Court’s orders required that Apple not impose restrictions in its iOS marketplace which would prohibit consumer access to and awareness of competitive alternatives to IAP. The Injunction specifically enjoined Apple’s anti-steering provisions which at the time prohibited developers from raising that consumer awareness and access. In response, Apple intentionally devised a compliance scheme to prevent developers from deploying competitive alternatives to IAP. Apple’s discounted commission rate, on its own, forecloses a developer’s use of link-out purchases. Adding to that, Apple’s various design restrictions and purchase-flow friction arbitrarily decrease the attractiveness of competitive alternatives (if they were utilized) and increase breakage in a purchase flow.

> Apple’s conduct violates the Injunction. The non-compliance was far from “technical or de minimis.” Apple’s lack of adequate justification, knowledge of the economic non-viability of its compliance program, motive to protect its illegal revenue stream and institute a new de facto anticompetitive structure, and then create a reverse-engineered justification to proffer to the Court cannot, in any universe, real or virtual, be viewed as product of good faith or a reasonable interpretation of the Court’s orders.

The timing of this with Tim Sweeney's interview with Lex Friedman is great. Watching a few hours of it, it's no wonder he hasn't slowed down in the slightest in this fight against Apple, he is unrelenting in his focus.
The judge should slap them in the wrist! Just like last time. Served them well...
Does this mean Apple will have to give up their % fees or that they have to allow third party app stores in the US? And when does that go into effect?
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> Judge Yvonne Gonzalez Rogers ordered the iPhone-maker to allow developers to steer users to alternative methods of paying for services or subscriptions offered in the App Store. The company also can no longer impose fees in such scenarios or restrict the ability of software-makers to offer links or otherwise communicate alternate payment options with consumers.

The ruling means this starts immediately it seems, as I cannot see a date listed anywhere.

So : make a free app. Ask people to buy the non-free version on a website. Apple gets 0. No revenue at all for providing stable apis and sdks? How’s that sustainable? The app store itself would be a gigantic loss leader that has to be paid for by iphone sales.

If console makers have to do the same, consoles triple in price

> No revenue at all for providing stable apis and sdks? How’s that sustainable?

They should go down the hall and ask the MacOS developers how they do it.

...Apple makes revenue on the devices? On any monthly subscriptions you take with them? On the developers paying for licenses?

And let's not act as if people would use iOS if they couldn't have their apps. It is so much of a net gain to Apple to allow people to develop their apps there's a good chance it's indirectly profitable without any direct revenue from IAP's.

Do you also believe that Apple and Microsoft are entitled to a 30% cut when you subscribe to Spotify, Netflix or buy a game on Steam on a desktop device? Right now Apple and Microsoft both get 0, no revenue at all for providing stable apis and sdks, how's that sustainable?

Where does it stop, should Microsoft, Nvidia, and Intel get a cut when I place an order on my PC that uses APIs and SDKs provided by those companies? Does this entitlement extend to anyone who facilitated the transaction, like my power company and ISP?

"Apple willfully chose not to comply with this Court’s Injunction. It did so with the express intent to create new anti-competitive barriers which would, by design and in effect, maintain a valued revenue stream; a revenue stream previously found to be anti-competitive. That it thought this Court would tolerate such insubordination was a gross miscalculation. As always, the cover-up made it worse. For this Court, there is no second bite at the apple."

I'd recommend skimming through the whole thing because Judge Rogers just eviscerates Apple over and over.

It's so good... but also it has taken so, so long to get here. The US should've done something about the app store tax a long time ago. People thought Apple won their case, but it... really just took time to get here. You get to try malicious compliance with judges exactly once, and then you're over.
Shoot me down with examples here, but my impression is that the US (historically, not just in the last three months) will never hurry to curtail the ability of a US company to make profit. With the possible exception of when a US company egregiously flouts laws that already exist.

Effective regulation isn't a strength of the US.

The US has no problem with regulating its industries. It just doesn't do it pre-emptively out of fear the way the EU does. It actually lets business develop before assessing any damages.
So you're arguing that it's s still to early to assess Google, Meta, Amazon and other big tech? Somehow I don't think that's right and EU realized the need of regulation much earlier.
Not arguing that it's still too soon. The anti-trust litagations are obviously underway. But the EU themselves only started cracking down within the last decade, which is still relatively recent.
The problem is the damage was obvious in 2014, and it took until 2025 for us to do anything about it. In the tech cycle, that reaction time is way, way too slow. Honestly, the biggest part of the problem is not when they started investigating, it's how long they allowed these companies to abuse the process.

This case started in 2020. What companies like Apple and Google have done in most of these cases has been to abuse the court's willingness to provide extensions to create an incredible amount of delay. One of the tactics they use both here and in the EU is to say they need more time, and more time, and more time, and then on the very last day of the last extension just say "nah, we don't think we're doing anything wrong". They didn't need the extensions, they were just wasting time. Because the amount of money they make on the status quo is worth drawing out as long as possible.

If anything, I think the biggest reform would be to say that large companies do not get to ask for extensions on court deadlines. They have literally billions of dollars, hundreds of lawyers, there is no reason they cannot manage to get what they need to do done on schedule. Asking for more time should be viewed as bad faith.

> and then you're over What does this mean in practice?

Apple is still doing business, has three years of profits from the malicious compliance, and appears to have attracted not much more than a sternly worded letter from a judge, and possible criminal contempt charges for a couple of individuals.

What real world consequences does Apple face for this behavior?

There will be a fine. Nobody will go to jail. Apple will appeal. They will likely prevail on this "steering" complaint on a freedom of speech basis. It is their platform afterall.

My concern is more about having private companies control platforms upon which we depend. I do often wish that I had a crystal ball to peer a decade or several into the future to see what the future holds for humanity in this regard. Our legal system seems ill-equipped to manage this risk.

The far bigger question is about the 27% fee on purchases made outside the apple ecosystem. If this ruling is upheld that revenue stream is gone
Developers can do that now. But don't because it's more work and they can't steer customers down that path. So the "steering" ruling is critical to changing that.
A federal court has ordered Philip Moris USA & R.J. Reynolds Tobacco to state: Smoking cigarettes causes numerous diseases and on average 1,200 American deaths every day.

Freedom of speech does not prevent courts from ordering defendants to say or not say specific things to make up for their past illegal behavior. In this case, the court initially allowed Apple a little flexibility around steering, which Apple misused to make web purchases sound "scary". The penalty for that is the loss of that flexibility.

> As always, the cover-up made it worse

Can someone explain this to me? As far as I understand apple is being ordered to do the thing it was supposed to do already. Are there extra consequences I've not understood related to them disregarding the court ruling?

They are being ordered to pay the court and Epic’s costs and being referred to the Department of Justice for potential criminal prosecution for contempt.
Unless the fine is the better part of a trillion dollars, it won’t make any difference.

Apple has close to 1/2 trillion in revenue a year. A few billion is rounding error.

Some country recently fined Apple every day until they resolved the issue. I think such solution would both help push Apple to actually resolve the issue and do so in a timely manner.

As much money as they have, no shareholder wants to see a $1m/day expense on the balance sheet.

$1m/day since they launched the iPhone App Store in 2008 is roughly 2 months worth of 30% App Store commision revenue. I.e. they'd be making more money by keeping such a small fine on the balance sheet than complying.

The same thing at $1b/day or rapidly increasing with time might be effective though, but I'm not sure what's really assignable by the given court or not.

that's still not even a billion a year though, on a revenue of hundreds of billions.
If they refuse to comply, why don't we just... arrest them?

Like, you know, we do for someone who was poor and starving and stole 10$ of food?

You can’t arrest a fictitious person.
Why not?

If a company is a person, it can go in jail.

Freeze their ability to do anything above basic life support without the permission of the judge or court.

Freeze their ability to do anything period. Physically lock the incorporation documents in a prison cell. They won't need to do "basic life support", the documents will be provided with trays of food, water, and adequate opportunities for exercise by the prison facility. If they need more than that, they can petition their former customers to send money to their prison commissary account for the purchase of snacks, toiletries and such.
Is your comment asserting that there are no people poor enough to steal food? Or are you claiming that poor people do not get arrested and are in fact treated with kindness and compassion by the various police agencies?
Refers to corporate personhood. You can't jail Apple Inc.
Tim Cook isn't fictious, even if it sometimes appears that way.
Legally, Tim Cook is just another employee.

Apple is a corporation.

Legally, corporations are persons.

Corporations are often referred to as fictitious persons in legal contexts to reduce confusion.

A fictitious person's executives and directors are typically real. Or, if fictitious as well, go down the rabbit hole of said contractors until you finally find the real ones.

In the country I'm from, each exec gets a partial sentence in accordance with their contribution to the criminal act. And no, the total amount on years in prison needn't match the total, there's a minimum and also percentages always exceed 100%.

Limited liability doesn't and shouldn't protect criminals from imprisonment.

Careful. The real humans at the bottom of that rabbit hole are the individual shareholders. That is the real root of this problem -- the people that ultimately profit from this behavior (a group that, ironically, almost certainly includes the judge in this case, and most of the people in this thread) have no responsibility whatsoever.
Because they're not responsible? We (shareholders) pay executives to manage the companies. This means doing what is best for the company, not committing crimes.
Is the CEO just following orders then? I think there's a precedent for that ruling.
Piercing the corporate veil is a thing.
I assure you apple is run by real humans
That is exactly what the judge has triggered. She has referred Alex Roman and anyone else complicit in Apple for review of contempt of course. This carries actual prison time.
Should be Tim Cook and the entire board of directors, though. They are the ones ultimately responsible.
It would be really funny if rich CEOs actually suffered the consequences of their actions, that's a right reserved to the plebes.
Apple makes tens of billions of dollars a year off App Store royalties. If this ruling is upheld this fine has a net present value of 100 billion - trillion dollars depending on your discount rate. They will lose billions of dollars a year forever.
Or toss Tim Apple in the huscow for contempt.
I don’t think that’s likely with the referral to the US attorney.

I think Cook will probably find that there is a dollar value that will get Trump to instruct a us attorney to drop charges

Hoosegow?
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It's Ozark-Germanic for Hoosegow, though I may have heard it as far west as Amarugia.
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The court is pushing for criminal censure of some of the involved participants. If that happens -- and it absolutely should -- it will have a tremendous impact on the hubris seen in Apple, and in the industry in general. Hopefully bribes don't get them out of this, and some Apple execs really do end up with prison sentences.
> iPhone users are accustomed to using the App Store to make digital purchases, and changing their behavior could prove difficult

Apple Pay on websites works flawlessly and is great for impulse purchases. Its the same as the inapp experience.

I think this user experience will be fine.

all these big companies being hypocrites. congress should just pass a law that you can't be big and end the charades.
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I think that's actually the effect of anti-trust/anti-monopoly laws.

There's a point where companies get "too big to fail"/"too big to jail" and have outsize effect on the country (especially if the country is stupid enough to pass a Citizens United law that explicitly allows them to do this). Anti-trust laws are the main way that the government tries to prevent this, and haven't really been used since Reaganomics decided that big == efficient. Until recently.

Passing a law that companies cannot exceed a certain size (market cap as a percentage of GDP, I guess?) would probably be a simpler way of achieving this. Though, obviously, the accounting profession would roll up its collective sleeves and declare "challenge accepted".

With only a passing knowledge of the field, I'm aware that the standard of monopolistic effect varies between the EU and US (neither specifically uses financial size as the standard). In the EU it's about whether there is sufficient competition in the market, whereas in the US it's about whether the price is sufficiently competitive.
In US it's basically "whether there's harm to the consumer", which is so nebulous that large monopolists can often successfully argue that their abusive practices are a net benefit (usually by arguing that prices are lower).

It wasn't always like that, though. We used to have antitrust with serious teeth in this country. And then it literally got borked: https://en.wikipedia.org/wiki/The_Antitrust_Paradox

Is there any hope of a non-joke fine here? Or are we just looking at another kiss of the wrists as them and Google and all the other big tech cos fuck literally everyone over?
The important penalty isn’t a fine, it’s a forced change of behavior to comply with the injunction. The referral for criminal contempt charges will end up being a slap on the wrist if they are even charged though.
No this is actually going get Tim Cook's attention. Contempt can mean actual jail time for execs.
A fine isn't even necessary: Apple's App Store business just ended. Between app sales and IAP it has a 30% tax. If an app developer swaps out for a Stripe portal they're paying 3% and probably at least doubling their own profit margin.

Only an idiot would still be selling apps through Apple's payments next week. The only way Apple will make any money at all on apps is if it drops it's fees to 10% or below.

A fine is still necessary because (as per the original ruling), they should have never foisted their store on people seventeen years ago when they first launched it and certainly should not have done so when the court ordered them to stop four years ago.

If there isn't a fine, the message will be that it's fine to profit off of ignoring court orders until you face thread of contempt charges.

When Apple first launched the App Store, developers everywhere were praising Apple for offering such favourable terms.
If the terms were so great and the value to developers so high, it should definitely have been able to succeed in a competitive market, and need not have been forced on people.
I think most of the praise was because before the App Store, you quite literally could not install software on iOS. If the Mac worked the same way, people would absent-mindedly praise Apple for it too.
Because it was better than anything existing at the time (fees in the few existing stores were up to 70%).

That was 18 years ago. The times, they are a-changing

I look forward to Apple suddenly dropping fees and increasing R&D for the App Store when they face real competition.
The precedent is significant too. Remember the EU is currently reviewing Apple’s malicious compliance with the DMA, there are also regulators in other countries moving forward too.
Groundbreaking.

We just released Crosspay, a cross-platform in-app subscriptions SDK for iOS, Android, macOS, Linux, Windows, and Web apps, enabling users to purchase subscriptions once, and use anywhere. As this ruling becomes effective, we will also enable users to choose their payment method on any platform, instead of being tied to Apple App Store.

However, apps that charge $1 or less per transaction will continue to pay over 30% in fees (e.g. Stripe charges 2.9% + 30 cents per transaction)

See more at https://news.ycombinator.com/item?id=43714552

I vouched this comment because I found it genuinely helpful, I was looking for cross payment service for my apps that work across all platforms (they're in Flutter, do you support that?).
This is huge, because it means that anyone buying an iPhone or apple product going forward is knowingly supporting this behaviour. I fully expect this to be the ruin of Apple.
Apple is still a hardware company. A loss of revenue from software and services sales is far from ruinous for Apple.
This seems like a bit of a reach tbh. It's no doubt hopefully huge, but by buying a product you're not implicitly agreeing with every or any element of internal company politics that occured during its production. I buy Macbooks because I tend to like most aspects of them, but use mostly Pixel phones, does that mean I support literally anything Tim Cook or leadership does to produce anything else? Not really, I just use the tools that work for me.
> I fully expect this to be the ruin of Apple.

Apple products are status products. Especially in the USA.

No one will care.

What is the magic information dissemination service that guarantees that every future customer knows?
This is human communication. If you make an ethics-based decision and communicate that with friends or family, they then have to make the conscious choice to continue supporting the business with this practice or seek alternatives. People who care about humans will support businesses that care about humans.
If that's the bar you're setting nobody would buy Microsoft or Google since they also got convicted of monopolistic practices.
"She also referred the case to prosecutors for potential criminal investigation into the company and a top finance executive."

That's big. You really have to piss off a judge for them to refer a case for criminal investigation.

i think all you need to do is commit a crime
"In Slack communications dated November 16, 2021, the Apple employees crafting the warning screen for Project Michigan discussed how best to frame its language. (CX-206.) Mr. Onak suggested the warning screen should include the language: “By continuing on the web, you will leave the app and be taken to an external website” because “‘external website’ sounds scary, so execs will love it.” (Id. at .2.) From Mr. Onak’s perspective, of the “execs” on the project, Mr. Schiller was at the top. (Feb. 2025 Tr. 1340:4–6 (Onak).) One employee further wrote, “to make your version even worse you could add the developer name rather than the app name.” (CX-206.4.) To that, another responded “ooh - keep going.” (Id.)

I could never imagine Apple employees doing it like this. I knew they had to have discussions about the scare screen, but come on! This is pure evil.

Want something even more evil? I got you.

When saurik sued Apple for antitrust reasons over Cydia[1] (which sadly ended up going nowhere), at some point a hearing was held where his lawyer accidentally read out something that was supposed to be protected/sealed. Apple's lawyer quickly interjected, but what saurik's attorney got to read before ended up in the official transcript[2], and it's straight up disgusting. From p.18:

"For example, something where -- they are talking about an iOS update that, quote, broke Cydia Impactor. Where they said, it feels too good to destroy someone's spirit. We did something else today that will kill him again with a little smiley emoticon. That, we can specifically talk about with respect to Cydia."

[1] For those not in the know, Cydia was the de-facto App Store for jailbroken iDevices, the prominent third-party marketplace before AltStore.

[2] https://www.courtlistener.com/docket/18730843/75/saurikit-ll...

FWIW, the lawsuit went pretty far--all the way to an appeals court--but failed on what was ostensibly a statute of limitations issue that made very little sense and feels wrong :/. I still intend to write a giant article about it at some point, and probably do a long interview / lamentation about it on t3dotgg's YouTube channel... it just has felt so difficult to approach as the whole thing was so upsetting :(.
Hey! I should have phrased that differently, sorry! I actually followed the lawsuit as it was progressing, even listening to the oral arguments as soon as they were uploaded to the Ninth Circuit's YT channel. Such a shame...
How much does Apple select employees for loyalty when hiring? One-eyed competitive fanbois?

Companies do want smart machiavellian people that independently act in the interests of the company (archetypical C-suite executives).

Google has had a number of ethical employees damage Google from the inside.

A company can be damaged by smart motivated machiavellian employees using their skills against their own company.

I've noticed competitive gaming training/selecting people to win-at-all-costs. Presumably the C-suite is benefiting from the influx of people that understand manipulation and complexity.

I know several people who work there who are Android and windows users and haven’t switched. Internally it seems they’re not very kool-aid heavy.
> I could never imagine Apple employees doing it like this.

Curious why your imagination is so limited here regarding a pretty standard human behavior pattern. Do you personally know Apple employees or is it more of a general respect for their products or ...?

I pretty much grew up on this site. 19yo-37yo. economics dropout from nowhere => waiter => startup => sold => 7 year tenure at google => back to a new startup), and I honestly was absolutely horribly over-the-top stunned at how people were just...normal? to put it nicely?...at Google.

You're absolutely right that it's an unwarranted assumption, yet simultaneously, I just always assumed higher class == higher morals. If anything it seemed to select for senior year of HS math class score and sociopathy.

Stuff I used to hear as grousing, from tired, defeated, adults, that couldn't hack it now ring as universal truths.

> higher class == higher morals

Are you serious? First off, stop using the term "high class" for immoral people. They are well beneath the whole morale chain and the fact they managed to get to your-definition-of-high-class means that lots of dirty tactics were used which are well beyond what a normal human is capable of

> it's an unwarranted assumption,

I'm not sure why you're reacting indignantly. I'll reconsider being vulnerable and honest next time people ask a question.

He was virtue signaling. It's sadly all too common these days. As if he or any human isn't capable of horrible atrocities given the right circumstances. Don't let him or anyone stifle your speech. Say what you need to say regardless of the sniping. You can't turn in your karma points for anything anyway, not even a little eraser.
This wasn't just a random employee either, it was “Rafael Onak, User Experience Writing Manager at Apple”.

If you think this is the only time they pull this kind of crap and then hide behind some privacy/design/UX bullshit argument, then I've got news for you...

It’s a shame Phil Schiller has gotten sidelined. He always seemed like a good guy and a big part of the “soul” of Apple as it made its resurgence under Jobs after the NeXT merger.
Phil Schiller was one of the strongest voices against cross-platform messaging interoperability. He's just as bad as the rest of them.
But isn’t that orthogonal to this topic? Being strong on not allowing or losing to competition from a business standpoint vs. advocating that it’s a good idea to follow the judicial directives without playing around?
He was an advocate for illegal anti-competitive business behavior.

How do I know it was probably illegal? Because Apple finally caved and implemented RCS once it started leaking through backchannels that a legal case was being built against them.

You can’t guarantee E2E across messaging networks. Apple still doesn’t do it, and neither does Signal, WhatsApp, Messenger, etc.
Sure you can. The services just need to agree protocols. The tech & cryptography part is not difficult these days. We've had guaranteed E2E for email since PGP in 1991, though not many people cared enough to use it.

None of the services you listed do it, but that's because they don't want to, not because it can't be done. It's a business decision problem, not a technical problem.

It's also a technical problem, the overall security model of these apps isn't just the E2E encryption, but e.g. Signal not saving attachments to local storage, message expiry (which inherently requires clients to cooperate).
> RCS update adds end-to-end encryption, Google and Apple confirm support

https://9to5google.com/2025/03/14/rcs-end-to-end-encryption-...

The parent is technically wrong, but he was right at the time the decision got made.
The parent is factually correct about the state of the world at time the decision was made but it is irrelevant trivia, given that Apple already supported SMS (an unencrypted protocol) and that they made a deliberate business decision to preserve the status quo of non-interoperability and their ability to falsely blame it on a dedication to encryption.
In what sense, that we literally didn't know how to do e2e across messaging networks? The Signal protocol existed in 2016 when Schiller argued against cross-platform (also PGP for 30+ years). Even granting that, offering iMessage on Android would satisfy most people and doesn't require operating across networks so any argument about feasibility rings very hollow.

https://www.theverge.com/2021/4/27/22406303/imessage-android...

Agree with this. He originally was taking the opinion that they should make changes to the App Store rules from a position of strength before being forced into it. Schiller has always felt like the best embodiment of the Steve Era. I think they would have lost Tim Cook if he didn't get the CEO position, but Apple has been a little too focused on extracting as much value as possible during his time. They are still doing great stuff, but feel focused on the wrong things.
> Internally, Phillip Schiller had advocated that Apple comply with the Injunction, but Tim Cook ignored Schiller and instead allowed Chief Financial Officer Luca Maestri and his finance team to convince him otherwise.

The bean counters won. I guess Tim Cook does care about the bloody ROI after all.

https://www.forbes.com/sites/stevedenning/2014/03/07/why-tim...

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I’m liking Phil more than I expected to.
Ironically, not really the shill as many would think.
This worries me beyond anti-competitive stuff.

If Tim Cook is willing to lie and cheat for extra revenue, I can't trust that Apple is honest about their privacy commitments. Services revenue line must keep going up, and their ad business is a growth opportunity.

Similar to how Google merged with DoubleClick and threw out the whole "don't be evil" policy.

My luke-warm take is that the advertising industry is inherently evil.

The "don't be evil" thing has always surprised me. Why would a company that has decided to embrace evil want to admit that publically?
> My luke-warm take is that the advertising industry is inherently evil.

Why? I like using ad-supported services, and have found some life-changing products/services via targeted ads.

If evil is the absence of empathy, it’s capitalism in general that systematically cultivates this absence.
Pretty sure this is not about revenue but profit margins, since the Services line was under heavy surveillance by markets back then.

Though that's the core issue, margins on services are just too addictive for big tech. Not sure Apple can keep its recipe for success with both services and hardware.

> I can't trust that Apple is honest about their privacy commitments

This is a funny comment for me to read. Did anyone honestly think that Apple was touting privacy as anything other than a competitive advantage for revenue maximization? They've had things like iAd, their services revenue has grown massively as hardware sales plateau, and they are nowhere near as "private" in certain countries either.

I agree, but I might phrase it a little bit differently. I recommend thinking about corporate stances as actions and interests, not moral intentions. Don’t expect a corporation to do things for moral reasons. Trust them only to the extent that their actions are in their self interest. To be fair, some organizations do have charters and interests that make them more palatable than others.

One takeaway to startups that hope to stand for something even after tremendous growth and leadership changes: you have to build governance and accountability structures into your organizational DNA if you truly want specific values to persist over the long run.

Sadly the openAI debacle has undermined faith in those kinds of structures as well.
This is probably a good thing -- faith in such structures was never justified.

Any relationship with a corporate entity is transactional in nature. A great deal of effort is often expended to manipulate us into feeling otherwise, but that is all it is.

Companies don't have feelings. They aren't conscious entities with a capacity for guilt or morality. They are, in essence, software applications designed to execute on systems composed of human employees. In a sense they are the original AI agents.

The end of that comment took me pretty quickly from "software applications?? nah" to "oh wow, y'know that's actually a pretty apt analogy"
Yes, OpenAI demonstrated one way not-for-profits can be commandeered. Altman appears to be quite astute at gaining power.

Every organizational design and structure has the potential to be subverted. Like cybersecurity, there are many tradeoffs to consider: continuity, adaptability, mission flexibility, and more. And they don’t exist in isolation. People are often going to seek influence and power one way or the other.

One more thing. Just because it is hard doesn’t mean we should work less hard on building organizations with durable values.

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Therefore it's better to stay the hell away from companies who actively seek to take away your freedom.
I don't think there are any companies that care one way or the other about taking away your freedom.

Companies are revenue maximizers, period. The ones that aren't quickly get displaced by ones that are.

The simpler test is to stay away from any company that has anything to gain by taking away your freedom. THAT unfortunately is most of them.

The depressing reality in consumer tech is that anything with a CPU doesn't belong to you, doesn't work for you, and will never do more than pretend to act in your best interest.

I've been running Linux on Intel/AMD boxes for decades without any such problems.
> Companies are revenue maximizers, period.

This explanatory model explains a lot of what companies do but not all. It is a useful first approximation for many firms.

Still, the conceit of modeling an organization as a rational individual only gets you so far. It works for certain levels of analysis, I will grant. But to build more detailed predictive models, more complexity is needed. For example, organizational inertia is a thing. One would be wise to factor in some mechanism for constrained rationality and/or “irrational” deviations. CEOs often move in herds, for example.

> The ones that aren't quickly get displaced by ones that are.

Theory, meet history. But more seriously, will you lay out what you mean by quickly? And what does market data show? Has this been studied empirically? (I’m aware that it is a theoretical consequence of some particular market theories — but I don’t think successful financial modelers would make that claim without getting much more specific.)

Isn't that all of them if they could?
iAd is stated as being built differently to how other adtech networks work.

I personally believe that Apple is able to make different (better), choices in the name of a consumer privacy, than Google will.

Android is built from the ground up to provide surveillance data to Google-controlled adtech - that's their revenue model. I don't begrudge them that, people should have choice, etc. but the revenue model is adtech first and foremost.

Apple want services revenue, they like services revenue, but historically they're a vertically integrated tech platform manufacturer whose revenue model is building better platforms consumers want.

It's true that the services model may start to compromise that - and they've definitely started to make some poor choices they might need to pull back on to protect the core platform model - but I do think we're not comparing like with like when we say that Apple is no different to any other company in this space.

You can use Android without Google
In practical terms, you can't without switching to another company with an android variant that is just as bad.
I'm guessing the poster is referring to AOSP and custom ROMs. If so, yes, it is entirely possible, but not something I'd expect any normal human being to do.
Not all phones allow custom ROMs and most that do completely void your warranty. Doing it yourself is a complete non-starter for at least 95% of the population.
In practical terms, you can simply not log into a Google account on any Android device, including those made by Google, and Google will get less data about you than Apple does on iOS.

The key difference is user choice. An iOS user has no choice but to send their location data and app usage data to Apple. No such required privacy violations on Android.

> Android is built from the ground up to provide surveillance data to Google-controlled adtech

I've always read this and it seems well accepted. But I'm curious what exactly does it mean? What's Android sending to Google? Surely it's not logging what I click on apps? It's not logging what I click on my browser since the websites themselves send this info for ad purposes. So what's Android doing that let's say my Linux laptop isn't?

Edit: Answering my own question. There is a cross-app unique identifier (ignoring any privacy sandbox stuff) so developers and ad networks can get a consistent id across apps.

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I have no trouble believing a gay boomer from the South instinctively cares about personal privacy; he will have spent much of his early life needing to be very protective of his.
That is why he does service in China where the government has full access to all cloud data.
I would agree that most people with that exact background would have learned the hard way to care about privacy.

The single example that ascended to be the CEO of Apple though? That selection process would seem more relevant than any personal background.

My base assumption is that any impressions we have about Tim Cook (or any other executive of a company that size) are a carefully crafted artifact of marketing and PR. He may be a real person behind the scenes, but his (and everyone's) media persona is a fictional character he is portraying.

It feels like if you'd expect someone to be something based on their background, _and_ they profess to be that thing, then the onus is on the person disputing it to come up with the evidence contra?

> any impressions we have about Tim Cook ... is a fictional character he is portraying

The relevant ones here are that he's gay, of a certain age, and from the South, and that he heads up a company who appear to invest heavily, over a long period of time, in privacy protections -- these all feel like they'd be easy to falsify if there existed evidence to the contrary.

>Did anyone honestly think that Apple was touting privacy as anything other than a competitive advantage for revenue maximization?

I think they're more willing to build out privacy enhancing features than other companies that don't rely on surveillance capitalism to make their money. "Small" things like Filevault add up.

Yup exactly. Do people jot remember that Apple never gave a damn about privacy for the longest time, then when Google, Facebook and others' ingestion of "meta data" became the public issue du jour that is when Apple started pushing the whole privacy thing. It's a selling point, nothing more.
Apple is a for-profit business, and like most such entities, its primary concern is its bottom line. If promoting privacy aligns with that objective, so be it. However, the company does not have an inherent inclination toward acting ethically beyond what serves its business interests.
That's not universally true, at least. From https://www.macobserver.com/news/tim-cook-rejects-ncppr-poli...:

> “When we work on making our devices accessible by the blind,” he said, “I don't consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

> As evidenced by the use of “bloody” in his response—the closest thing to public profanity I've ever seen from Mr. Cook–it was clear that he was quite angry. His body language changed, his face contracted, and he spoke in rapid fire sentences compared to the usual metered and controlled way he speaks.

More broadly, I know that for-profit businesses are concerned with their bottom line, and I know businesses regularly throw other values under the bus in pursuit of profit. But I'm not sure it's possible to build a successful business (in terms of maintaining consumer trust, attracting and motivating decent employees, etc.) without some values beyond what's immediately quantifiable on the bottom line.

The point is not they lack values at any point in time, the point is they can switch them faster than you can say “capitalism”.
>“I don't consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

...and you believed him? I'm sorry, I'm trying to be less cynical in life, but he said exactly what people - apple fans - want to hear.

Is he above lying? We were just discussing how one of the apple executives straight up lied in court.

Belief within limits, yes. At least, I can only think of a couple of possible explanations for the event:

1. Cook only cares about pursuing profits, but at a shareholder meeting where shareholders were pressuring him to pursue profits, he lied to them (and had the presence of mind and acting chops to pretend to be uncharacteristically angry about it), because he believed that the story would get reported on and Apple fans would want to hear it, and he made the calculation that that would be more beneficial to his bottom line than being honest (or at least more politically neutral) with his shareholders.

2. Cook really does believe about accessibility, environmental issues, and worker safety, and he tries (or at least likes to think that he tries) to take steps toward those causes at the expense of profits, but he's also a complex and flawed mixture of motivations and is capable of compromising his values (and/or of letting those under him compromise their values) to varying degrees in the face of financial rewards or the pressures of the capitalist system.

#2 seems more likely and is more consistent with my view of humanity in general.

#2 seems more probable to me for any given human being selected at random.

#1 seems more probable given a human being that has been selected to head one of the most valuable companies on the planet. That's his entire job -- to play a carefully crafted role for the public, the share holders and the media. He isn't paid to stand up at a shareholder meeting and let any sort of genuine feelings slip through, unless those feelings happen to be the right ones for that role at that moment.

It's also worth noting that the meeting in question was in 2104. That's over a decade ago now.

It's entirely possible that Cook was fully sincere then, but that over the subsequent 11 years, marinating in the toxic stew that is the upper echelons of American industry has eroded his principles and he is now more willing to listen to the voices pushing for money over all else (whether those voices are outside or inside his own head).

Their privacy commitments align with their business, not their morals. They don't want an open internet primarily funded by advertising, so they make harder for advertising companies to track their users. What they want is an internet silod into apps you get from their app store, that are funded buy subscriptions and IAPs that they get a 30% cut from.
I like this comment because of its brutal honesty.

“They don’t want <bad thing> so they choose <equally bad thing good for their revenue>”

We can have both, because they cannot kill the web. We can enjoy better privacy in the OS, the open Web, and better controls for the applications that should not be a website (which is still quite a lot of them).
Then you can’t have trillion dollar monopolies with billionaire owners funding fascist regimes.
I think I can live without that, to be honest.
I mean, if Apple were ever serious there would be a way to have applications installed on iOS without having to tell Apple.

They were never serious.

> I can't trust that Apple is honest about their privacy commitments

Oh, no! Who would have thought? What could we possibly do other than keep shoving money into their faces?

Everybody knows that Apple's privacy commitments are a joke. Closed source software can't commit to privacy.
Now Tim Apple has gotta call up Trump and remind him he donated to the inauguration fund and is getting fucked by the tariffs (and furthermore has to spend many billions to hedge against what the USA is going to need to do in Taiwan) and get him to threaten the appellate judge.
It will be interesting to see if Mr Apple has more spine than Mr Amazon, who acceded to Trump's demand not to show customers how much the tariffs were costing them.

My feeling is that these guys who showed up to the inauguration of a self-professed "dictator on day one" might be a little light on backbone, if not moral fortitude.

"It's our best moral position ever, with 110% more wealth extraction over our previous models. We know you're gonna love it."
I don’t think it has anything to do with backbone or fortitude. You can’t fight city hall.

Neither Bezos nor Cook has an army (or a CIA). Trump does. They are not playing the same game.

All private wealth, and businesses, and cash flows exist only at the pleasure of the state.

They already are why do you think Zuckerberg etc were sucking up to Trump and complaining about trade restrictions and barriers in Europe.
I don't know if you are joking and I think it says a lot that I can't tell.
Whatever your opinion of Steve Jobs, he was a leader and would never have let things get this far. Now leadership is just mediocre and apple products look nice but are shallow nerfed computing experiences.
The one who blocked Adobe Flash and Google Voice? Steve jobs was the one to bring app store gatekeping and developer restrictions to IOS.
yes, but it didn't get so far that the government intervened.
The "bean counters" always win in the current state of affairs.

The pressure of the financial capitalism on the industrial capitalism is too high. Any company that produces anything is eventually forced into rent-seeking to keep delivering what has come to be expected YoY growth. C-level that won't let that happen will see the way out.

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