The wind is just blowing back towards internal combustion for the moment. A couple years and they will shift again. Killing the whole research project would be dumb. Killing current models makes some sense.
Only in the US. The rest of the world, especially the undeveloped and developing world, is currently undergoing a car ownership boom due to cheap Chinese EVs.
Ironically, Trump attacking Iran and closing the Strait is a boon to China and EV makers. Once the car is produced, aside from lubricants, it’s completely independent of oil. Heck you can put panels on your rooftop and slow charge it during the day.
Quick google math says you get 6 tires from a barrel of oil vs roughly 20 gallons of gas. Unless EVs mean you change tires every 300 miles or so I think we're good.
My ICE vehicles go through many more pounds of gasoline than they do tires. A set of tires is ~100lbs of material. 50,000mi of gas on a 30mpg vehicle is 10,000lbs of gas.
It may be a boon to EV makers everywhere including in China, but I don't think it's a boon to China generally as they buy a lot of their oil from the Gulf states. Thus they're more directly affected by the Hormuz shutdown than the US (which is a net oil exporter and is mostly only affected indirectly by price increases).
Like the Ukraine war, maybe one good thing thing we can say about this terrible situation is that it may encourage a lot of countries to move to renewables (or nuclear) sooner than they otherwise would and cut back on fossil fuels.
The energy crises of the 1970s caused people to start caring a lot more about fuel economy. Now we have the technology for people not to need to buy gas to propel their vehicle at all, and many of them once they switch they're never switching back.
Honda is an engine company at its heart. It makes very reliable, long lived engines.
They refine technology not really invent it (maybe invented VTEC). The transition to EV will be very gradual, I don’t even think we have enough rare earth metals and electrical grid capacity to go even twice as fast in adoption?
Honda is waiting for the standards and technology to settle out and become commodity technology, then they implement and iterate to a refined and reliable product.
It doesn’t seem like a winner take all market for EV? What would be the most? Perhaps I am ignorant on that part of market dynamics.
Once EVs are economically attractive the transition can be very fast. I live in Denmark so I have seen it, it took 7 years to go from ~5% to 90+% of new cars sold. Both EU and US are now relying on trade barriers to keep Chinese EVs away from consumers.
> I don’t even think we have enough rare earth metals and electrical grid capacity to go even twice as fast in adoption?
This is not an issue, it’s the one the things that the anti-EV/baby boomer crowd throws out that is completely unsubstantiated. We have plenty of rare earths, America just lit their rare earth refining capacity on fire when China said they would do it for us at a much cheaper price. China doesn’t have a shortage of rare earth refining capacity, and they are producing most of the Eavs in the world as a result. EVs mostly charge at night when the grid is underutilized anyways.
China won the EV war a few years ago while the Japanese spent too much wasted time on hydrogen. Honda just doesn’t have anything to offer that BYD already does much better. That the Chinese auto manufacturers will slow down EV advancements and refinements long enough for Honda to make a significant improvement is a bit ridiculous.
> I don’t even think we have enough rare earth metals and electrical grid capacity to go even twice as fast in adoption
I also have some concerns about our grid, but not from EVs. AI is already consuming more 5% of the grid, more than twice that of EVs (~2%), and is growing far faster. I've seen estimates as high as 17% of the grid by 2030. Most EVs are also charged in off-peak hours when there's plenty of capacity.
Do people really want "software defined vehicles"? People keep repeating how Tesla keeps upgrading their software, but I don't really want my car to change every time I step into it.
The person I know who loves FSD has soured on updates since the last one changed how the car handles simple things like intersections, and it's added a lot more stress.
Cars should be appliances, boring and reliable, not something to amaze and delight you. Especially since the latter usually changes into "sell ads and your personal information".
Sadly, this view is considered antiquated and anti-technology by a younger generation of people who think what we see in sci-fi shows should be reality (good or bad). And if you don't get that vision then you're some dumb luddite who should be banished from society.
What's kind of remarkable is the onslaught of vehicles, many EV, which have critical functionality issues that are being ignored, but they have WiFi + hotspot on board! And if you want to do basic things with your own vehicle, like get the climate control ready before you leave on a trip you now need an app, a smartphone, and Internet connection and a subscription...to do things that could easily be done via some local BLE or WiFi connection.
I see a lot of car companies rush to make "immersive" driving experiences while neglecting the basics. The Ioniq 5 / EV6 have ICCU issues that are not addressed which can leave the car stranded and the replacement parts have the same mysterious failure modes, the Jaguar I-Pace had numerous failures including a UI that would lag for basic things like changing air conditioning settings, the last generation Leaf (just prior to the current re-design) has battery issues that have forced people to do lemon-law buy backs, the Ford Mach E has a Tesla-style iPad center display that can't be turned off at night so it's a distraction (among other issues with the poor concept), but it has OTA so awesome!
> Do people really want "software defined vehicles"?
Absolutely, the sooner the better. The truth is, auto companies can track you, show you ads, and otherwise jerk you around without going all the way to having a "software defined vehicle." You just get a worse user experience.
All the updates (so far…) have added features that I actually like. Things like Apple Music integration and even safety things like cross-traffic alerts when reversing.
Even today my wife left her phone on the charge pad and the car beeped as we walked away to alert us - a feature that didn’t exist when we first got it.
Enshittification may come, but maybe there will be an Apple-like benevolent dictator that keeps it mostly clean.
Edit: I should say that I will never trust any “self-driving” at all based on cameras alone. It can’t even do Autopilot without me intervening on most trips.
> People keep repeating how Tesla keeps upgrading their software, but I don't really want my car to change every time I step into it.
My driving experience/controls has not changed since I bought it 18 months ago. They added an option for Grok which I don’t use, and the FSD is much better now. And enabled adaptive headlights.
>The person I know who loves FSD has soured on updates since the last one changed how the car handles simple things like intersections, and it's added a lot more stress.
The most recent FSD update made me recommend a model 3 or Y to my parents.
They had a ubuquitious 100cc/9hp scooter called Activa in India. Honda, Yamaha and Suzuki are a drop in the bucket in EV scooter sales and Honda's offerings are the most hilarious.
They are more expensive than the offerings by legacy (TVS and Bajaj make petrol and EV) and neo manufacturers and offer much less in battery, charging speed etc.
Honda is launching the WN7 this year. It seems like a typical Honda motorcycle: not for those obsessed with specs, but definitely a solid and well-designed bike. If I were currently looking for a mid-sized electric motorcycle, this would be my top choice for the same reasons people choose Honda for gasoline-powered motorcycles.
Well, they just launched the Honda WN-7. It seems to be a commuter and fun bike. It has a limited range, so it's not a touring motorcycle but it does have fast-charging.
I watched the reviews on YouTube, and they're all quite favorable.
I hate those narratives that if you don't jump on EVs, your future is doomed.
The last 5 years just don't show it. The EV market is still small and infrastructure missing in most of the world.
Toyota played it safe and made bank when everybody was saying they were doomed.
German automakers went hard on EVs. VW group sold 1 million fully electric vehicles in 2025, they will probably overtake Tesla in a couple of years for the biggest non-Chinese EV automaker by sales, but is it paying off financially?
At the same time german premium brands have a very hard time differentiating when Chinese cars offer similar quality at half the price even after tariffs.
If you want to sell cars in the EU you have no future without EVs. The fleet emmision fines are quite high already, will be much higher from 2030 and will kick in from 0g CO2/km from 2035, basically killing any ICE passenger vehicle. That's in 8,5 years.
If you look here in Germany at the car companies, they are suffering quite a bit. Most of that has to do with EVs eating the market share of their legacy car business. VW, Mercedes, and BMW each make pretty decent EVs at this point of course. And there are a lot of even better ones coming to market soon from them. And they sell pretty well even. But because their legacy business is imploding, profits are down by very large double digit percentages. Despite this, the Germans are adjusting well. VW seems to be having some success in the Chinese market now (lots of China specific VW models coming out there). And BMW is gearing up to what looks like a massive range luxury EV (500 miles) that should be doing well.
EV sales keep on growing world wide by juicy double digit percentages. Some markets less than others of course but the net effect is that all that legacy business keeps on shrinking because all that EV growth is at the cost of that legacy business.
The main issue with Honda and other Japanese manufacturers is that they are hopelessly dependent on Chinese suppliers to ship any EVs at this point. They've dragged their heels on doing their own tech and at this point while they might have some promising things in their labs, they lack supply chains and factories to mass produce any of it by themselves. That's going to take many years to turn around. Without guarantees that they'll be able to match the Chinese on cost. And the EU, Koreans, Chinese, and even US companies like GM are picking up the slack and growing EV sales at their cost.
Toyota seems to finally be producing a lot of EVs now to counter that. They've been catching up fast in the last year or so. But most of these EVs come with a lot of Chinese tech inside. Their alternative was to cede that market to competitors. Which seems to be what Honda is doing. I don't think that will end well for them.
German automakers are suffering because their sales in the Chinese market has tanked. Not going hard on EVs would have left them in an even worse situation.
Take VW: in 2020 they were by far the biggest automaker in China with ~16% market share. In 2023 they had fallen to number two at ~10% behind BYD. But now that they are starting to have competetive BEVs in their lineup they are tied for first place in the market at ~13% market share.
Smart doorbells and thermostats that upgraded in the night often became a nuisance or an expensive brick. But a faulty software upgrade on a car can kill you and others.
Car company execs need to take a chill pill followed by a reality serum. Monetizing subscription based basic features and delivering in-car advertising is the absolutely worst way to go.
As consumers we need to stop buying into the bells, whistles and trinkets and demand essential and safe transportation.
Consumers have very little power in this space. Have you tried buying a non-premium car with physical buttons instead of touchscreens in recent years? There used to be hardly any option because carmakers all somehow decided this was the way forward, even though science clearly said it was making cars less safe. So if you needed a car and didn't have a ton of money, you could merely accept it. Only now that safety ratings started to include usability of key vehicle controls car makers decided to turn around again.
We've had software upgrades on cars for years now.
The used car market has, in many ways, usurped what used to be the role of the basic car used to be.
As a result, you see fewer and fewer new cars sold, and automakers have to more intensively monetize the cars they have. They must create ever-increasing returns to shareholders.
I mean there are multiple, multiple boundaries in place for this reason. I’d start by saying most “in the middle of the night” updates target non-safety critical systems in the car like the IHU. The update I received last night has a build date of 2024 reflecting extensive validation before general availability in 2026. It was field tested in limited markets after factory validation and had staged rollouts through dealers before going to general OTA availability.
Independently, I had to take my car into the dealer to get a safety critical recall installed via Ethernet that affected a braking system in certain edge cases and this was not installable OTA “in the night”.
While, yes, I am annoyed that the dealer price for my “infotainment” unit is $2k and reflects the technical specs of a 2016 mid tier android tablet running Intel cores; I do feel that vehicle is far safer with its airbags, 360 camera, lane keeping, and AEB on net than my 1970’s classic.
Or manufacturers should learn from Tesla.
Did you know - if your Tesla shuts down (screen goes blank) you can still drive it! If done right, it works like magic.
“Many automakers have found that dropping batteries into a car originally designed for an internal combustion engine”. Reminds me of idiotic hybrid variants of Subaru and Honda vehicles that don’t have spare tires because the battery was slapped into the existing vehicle platform as an afterthought. Eg. Subaru forester hybrid. Car bought by educated, practical folks.
I don’t think the title is hyperbole. Toyota isn’t giving up on
their long term EV R&D plans.
Just look at Nissan, which is broke as a joke, but they still put a new Leaf model on the market.
Lately there’s been a vibe that the EV experiment has died off, but that really isn’t true looking at industry reporting.
There is stalling that seems related to subsidy expiration and/or scale back, but we could argue that subsidies expiring is happening because the subsidies aren’t needed to sell vehicles anymore.
20% of new vehicles sold globally are EVs. Critical mass has been achieved, and not just in China (20% of vehicles sold in Europe are EVs).
This is also an admission that Honda is just giving up on Acura completely. That $50k two row luxury SUV buyer that is such an industry staple buyer for the US auto industry is going to be buying Rivian R2s instead of an EV Acura MDX.
Calling the Prologue "Honda's EV" feels like a huge stretch. The Prologue was a rebadged GM vehicle that served strictly as a compliance car for meeting CAFE standards. Now that the CAFE standards have been rendered toothless, there's no longer a need for that deal.
It was "Honda's EV" in the sense that it was the only EV with a Honda badge you could actually buy. The three canned models mentioned in the article never even made it into the market.
> Calling the Prologue "Honda's EV" feels like a huge stretch. The Prologue was a rebadged GM vehicle …
I don't see the OP article call the Prologue "Honda's EV"? Instead, the OP article explicitly says the Prologue was both "designed and entirely built by GM."
That's separate from where the OP article first states that Honda killed three other specific models "that were the company’s first ground-up EVs".
I think this is a smart move, the EV boom is soon coming to and end. There is just not possible to make enough batteries or to deliver enough power, for all of us to drive electric.
Is it possible to deliver and store electricity in a more efficient way perhaps? Rumor has it that it does, but not in a way you can put a meter on :)
But my guess is maybe Honda will wait for Tesla or another US based auto company with EVs to fail and buy that company. Seems that is how large companies do "innovation" these days.
Honda is the world's largest engine maker: yachts, airplanes, ships, lawnmowers, cars, motorcycles, heavy equipment. They will be fine.
Also, please ignore these announcements. CEOs are trend-following children and their declarations of future behavior should be heavily discounted. Honda will follow the market, as will all the other automakers. This is all sturm and drang. When an automaker says "We will transition to all EV by 2030" then ignore them. When an automaker says "We will not sell any EVs" then ignore them. It's like a child saying "I will grow up to be an astronaut". Just pat them on the head and go about your day.
Focus on what they are bringing to market at any point in time, everything else is foolish talk.
> The large battery in an EV makes it easier to feed powerful computers, and it allows things like over-the-air updates to happen when the car is parked and “off.”
I don't want anything of the sort as a consumer, so auto makers who don't "get" it either are fine by me. Nay, heroes.
Also, lol, "the large battery in an EV makes it easier to feed powerful computers". Do they not think an internal combustion engine can power a few ARM chips? What could the total power consumption of all the computer equipment in a car be, like 30-50 watts? 200 horsepower is 147 kW.
Even the point about running computers when the car is off seems wildly uninformed: a 12 V starter battery in an ICE car is about 70 Ah. That’s 840 Wh. So you can run a 5 W computer (that does nothing but periodically wake up to look for and download updates and such) for 168 hours. (Of course, any competent implementation will not let electronics run the battery flat, but it still seems like way more than enough)
I'm convinced that the Japanese government is terrified of EVs because all the small and medium-sized businesses which support the Japanese auto industry will be absolutely gutted when vehicles contain drastically fewer parts.
That, and Japan is deeply screwed if they go all-in on EVs and then China decides they shouldn't be allowed access to any more rare earths.
> all the small and medium-sized businesses which support the Japanese auto industry will be absolutely gutted when vehicles contain drastically fewer parts.
EVs have lots of the same parts as an ICEV - the differences are engine and power systems, fuel tank, transmission... Most of the car is still there. There is a lot of churn - lead-acid is out, fuel injection, sensors are different and sense different things, and so on, but it's still a car.
I've read that the Japanese electrical grid would be hard to upgrade to charge lots of electric vehicles, and that somewhat explains their enthusiasm for hydrogen.
Just cross the border to Sweden or Finland, and the share of EV's of all new cars drop from around 90 to something like 30-35%. The EV transition is going to take a while longer in most EU countries.
Of course something to note is the absolute number of cars sold, which has dropped dramatically at least here in Finland. Most people who are priced out of new EV market simply don't buy any new car at all, and the average age of cars is climbing fast. Either way, few people are looking for new ICE vehicles. No point buying outdated tech new, when the used car market has perfectly good ICE vehicles that perform just the same.
We're struggling with the pollution levels from road dust now though. It's worse in most cities than it ever was with combustion engines. Yes there's lower Co2, but the dust and tire particles are actually more dangerous.
> Consumers, mostly those who buy EVs from the likes of Tesla, Rivian, and BYD, have grown accustomed to the frequent updates, slick infotainment software, and advanced driver-assistance systems.
Guess which three items out of that list I do not want.
Could it be that the EVs they were planning were just out of touch with what the market wants? Their zero vehicles look butt-ugly in my opinion. They look like concept cars that are great for show, but no serious buyer would consider them for a daily driver.
OTOH, it really looks like Toyota is Goldilocks. Most companies invested too much too early and had to write off a substantial amount, but Toyota is rolling into 2027 with a small but nice selection of EV's.
Over 25% of vehicles sold world-wide were electric in 2025, and that percentage is steadily increasing. So VW & Ford were "too hot", Honda is looking like "too cold" and Toyota might be the "just right" of the three bears.
My Honda family car has a CVT and electric parking brakes. "Driver's Car" mattered more when the low-price option was a stickshift and cars weren't so heavy.
"Here, Honda is setting itself up for failure on the second disruption sweeping the automotive industry: the software-defined vehicle (SDV), which has core capabilities that can be upgraded and improved over time."
I'll pay triple for a non software defined vehicle that doesn't track me and can't be touched by the dealer once I purchase it. My one SDV (Tesla) is still on FSD from 2023 because the newer versions are terrible judging from the comments on the Tesla forums.
I think self-driving cars are inevitable: I agree with that statement. And once they are here and cheap and safer than humans, they'll become universal. I don't know when that is, but it's less than 100 years from now.
However I don't think Tesla's SFD is inevitable, or any other carmakers; for all I know, they're so bad they shouldn't be sold. It's early days. This or that brand might go out of business. But within 100 years, self-driving will conquer the world.
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[ 2.8 ms ] story [ 101 ms ] threadChina: https://www.visualcapitalist.com/cp/electric-vehicle-sales-i... Europe: https://eleport.com/ev-sales-in-europe/ USA: https://www.statista.com/outlook/mmo/electric-vehicles/unite...
And it must, environmental concerns aside nobody wants to be beholden to oil prices ;)
Better hope your vehicle is never damaged.
I know the US primarily uses diesel for its trains, but have you ever been outside of the US before?
The breakeven for this is so bad that it's only worth it for the gullible "wow" factor from the general public asking about it.
Like the Ukraine war, maybe one good thing thing we can say about this terrible situation is that it may encourage a lot of countries to move to renewables (or nuclear) sooner than they otherwise would and cut back on fossil fuels.
The energy crises of the 1970s caused people to start caring a lot more about fuel economy. Now we have the technology for people not to need to buy gas to propel their vehicle at all, and many of them once they switch they're never switching back.
They refine technology not really invent it (maybe invented VTEC). The transition to EV will be very gradual, I don’t even think we have enough rare earth metals and electrical grid capacity to go even twice as fast in adoption?
Honda is waiting for the standards and technology to settle out and become commodity technology, then they implement and iterate to a refined and reliable product.
It doesn’t seem like a winner take all market for EV? What would be the most? Perhaps I am ignorant on that part of market dynamics.
*edit for typos
This is not an issue, it’s the one the things that the anti-EV/baby boomer crowd throws out that is completely unsubstantiated. We have plenty of rare earths, America just lit their rare earth refining capacity on fire when China said they would do it for us at a much cheaper price. China doesn’t have a shortage of rare earth refining capacity, and they are producing most of the Eavs in the world as a result. EVs mostly charge at night when the grid is underutilized anyways.
China won the EV war a few years ago while the Japanese spent too much wasted time on hydrogen. Honda just doesn’t have anything to offer that BYD already does much better. That the Chinese auto manufacturers will slow down EV advancements and refinements long enough for Honda to make a significant improvement is a bit ridiculous.
I also have some concerns about our grid, but not from EVs. AI is already consuming more 5% of the grid, more than twice that of EVs (~2%), and is growing far faster. I've seen estimates as high as 17% of the grid by 2030. Most EVs are also charged in off-peak hours when there's plenty of capacity.
The person I know who loves FSD has soured on updates since the last one changed how the car handles simple things like intersections, and it's added a lot more stress.
Cars should be appliances, boring and reliable, not something to amaze and delight you. Especially since the latter usually changes into "sell ads and your personal information".
Sadly, this view is considered antiquated and anti-technology by a younger generation of people who think what we see in sci-fi shows should be reality (good or bad). And if you don't get that vision then you're some dumb luddite who should be banished from society.
What's kind of remarkable is the onslaught of vehicles, many EV, which have critical functionality issues that are being ignored, but they have WiFi + hotspot on board! And if you want to do basic things with your own vehicle, like get the climate control ready before you leave on a trip you now need an app, a smartphone, and Internet connection and a subscription...to do things that could easily be done via some local BLE or WiFi connection.
I see a lot of car companies rush to make "immersive" driving experiences while neglecting the basics. The Ioniq 5 / EV6 have ICCU issues that are not addressed which can leave the car stranded and the replacement parts have the same mysterious failure modes, the Jaguar I-Pace had numerous failures including a UI that would lag for basic things like changing air conditioning settings, the last generation Leaf (just prior to the current re-design) has battery issues that have forced people to do lemon-law buy backs, the Ford Mach E has a Tesla-style iPad center display that can't be turned off at night so it's a distraction (among other issues with the poor concept), but it has OTA so awesome!
Absolutely, the sooner the better. The truth is, auto companies can track you, show you ads, and otherwise jerk you around without going all the way to having a "software defined vehicle." You just get a worse user experience.
Agree, but then how do you get people to change them?
Even today my wife left her phone on the charge pad and the car beeped as we walked away to alert us - a feature that didn’t exist when we first got it.
Enshittification may come, but maybe there will be an Apple-like benevolent dictator that keeps it mostly clean.
Edit: I should say that I will never trust any “self-driving” at all based on cameras alone. It can’t even do Autopilot without me intervening on most trips.
My driving experience/controls has not changed since I bought it 18 months ago. They added an option for Grok which I don’t use, and the FSD is much better now. And enabled adaptive headlights.
>The person I know who loves FSD has soured on updates since the last one changed how the car handles simple things like intersections, and it's added a lot more stress.
The most recent FSD update made me recommend a model 3 or Y to my parents.
> For the fiscal year ended March 31, 2025 (FY2025), motorcycles accounted for about 17% of total revenue, while cars made up around 65%.
I wonder what the plan is for motorcycles, where in much of Asia cars aren't really viable and there are no real competitors to Honda engine bikes.
I watched the reviews on YouTube, and they're all quite favorable.
The last 5 years just don't show it. The EV market is still small and infrastructure missing in most of the world.
Toyota played it safe and made bank when everybody was saying they were doomed.
German automakers went hard on EVs. VW group sold 1 million fully electric vehicles in 2025, they will probably overtake Tesla in a couple of years for the biggest non-Chinese EV automaker by sales, but is it paying off financially?
At the same time german premium brands have a very hard time differentiating when Chinese cars offer similar quality at half the price even after tariffs.
EV sales keep on growing world wide by juicy double digit percentages. Some markets less than others of course but the net effect is that all that legacy business keeps on shrinking because all that EV growth is at the cost of that legacy business.
The main issue with Honda and other Japanese manufacturers is that they are hopelessly dependent on Chinese suppliers to ship any EVs at this point. They've dragged their heels on doing their own tech and at this point while they might have some promising things in their labs, they lack supply chains and factories to mass produce any of it by themselves. That's going to take many years to turn around. Without guarantees that they'll be able to match the Chinese on cost. And the EU, Koreans, Chinese, and even US companies like GM are picking up the slack and growing EV sales at their cost.
Toyota seems to finally be producing a lot of EVs now to counter that. They've been catching up fast in the last year or so. But most of these EVs come with a lot of Chinese tech inside. Their alternative was to cede that market to competitors. Which seems to be what Honda is doing. I don't think that will end well for them.
Take VW: in 2020 they were by far the biggest automaker in China with ~16% market share. In 2023 they had fallen to number two at ~10% behind BYD. But now that they are starting to have competetive BEVs in their lineup they are tied for first place in the market at ~13% market share.
Car company execs need to take a chill pill followed by a reality serum. Monetizing subscription based basic features and delivering in-car advertising is the absolutely worst way to go.
As consumers we need to stop buying into the bells, whistles and trinkets and demand essential and safe transportation.
They are coming back! Next VW ID generation will have them again :)
The used car market has, in many ways, usurped what used to be the role of the basic car used to be.
As a result, you see fewer and fewer new cars sold, and automakers have to more intensively monetize the cars they have. They must create ever-increasing returns to shareholders.
Independently, I had to take my car into the dealer to get a safety critical recall installed via Ethernet that affected a braking system in certain edge cases and this was not installable OTA “in the night”.
While, yes, I am annoyed that the dealer price for my “infotainment” unit is $2k and reflects the technical specs of a 2016 mid tier android tablet running Intel cores; I do feel that vehicle is far safer with its airbags, 360 camera, lane keeping, and AEB on net than my 1970’s classic.
Just look at Nissan, which is broke as a joke, but they still put a new Leaf model on the market.
Lately there’s been a vibe that the EV experiment has died off, but that really isn’t true looking at industry reporting.
There is stalling that seems related to subsidy expiration and/or scale back, but we could argue that subsidies expiring is happening because the subsidies aren’t needed to sell vehicles anymore.
20% of new vehicles sold globally are EVs. Critical mass has been achieved, and not just in China (20% of vehicles sold in Europe are EVs).
This is also an admission that Honda is just giving up on Acura completely. That $50k two row luxury SUV buyer that is such an industry staple buyer for the US auto industry is going to be buying Rivian R2s instead of an EV Acura MDX.
The oil industry spends a lot of money on astroturf.
Can you elaborate on this? I'd love to have a cheap small truck like they used to make, but CAFE largely killed those.
I don't see the OP article call the Prologue "Honda's EV"? Instead, the OP article explicitly says the Prologue was both "designed and entirely built by GM."
That's separate from where the OP article first states that Honda killed three other specific models "that were the company’s first ground-up EVs".
Is it possible to deliver and store electricity in a more efficient way perhaps? Rumor has it that it does, but not in a way you can put a meter on :)
But my guess is maybe Honda will wait for Tesla or another US based auto company with EVs to fail and buy that company. Seems that is how large companies do "innovation" these days.
Also, please ignore these announcements. CEOs are trend-following children and their declarations of future behavior should be heavily discounted. Honda will follow the market, as will all the other automakers. This is all sturm and drang. When an automaker says "We will transition to all EV by 2030" then ignore them. When an automaker says "We will not sell any EVs" then ignore them. It's like a child saying "I will grow up to be an astronaut". Just pat them on the head and go about your day.
Focus on what they are bringing to market at any point in time, everything else is foolish talk.
I don't want anything of the sort as a consumer, so auto makers who don't "get" it either are fine by me. Nay, heroes.
Even the point about running computers when the car is off seems wildly uninformed: a 12 V starter battery in an ICE car is about 70 Ah. That’s 840 Wh. So you can run a 5 W computer (that does nothing but periodically wake up to look for and download updates and such) for 168 hours. (Of course, any competent implementation will not let electronics run the battery flat, but it still seems like way more than enough)
That, and Japan is deeply screwed if they go all-in on EVs and then China decides they shouldn't be allowed access to any more rare earths.
EVs have lots of the same parts as an ICEV - the differences are engine and power systems, fuel tank, transmission... Most of the car is still there. There is a lot of churn - lead-acid is out, fuel injection, sensors are different and sense different things, and so on, but it's still a car.
ICE cars have been planned out for years now, and something like 96% of all new cars in Norway were EV last year.
Basically, if you plan on keeping selling ICE cars, you're removing yourself from the market here. There's no future for new personal ICE cars here.
I figure most other countries will be the same.
Of course something to note is the absolute number of cars sold, which has dropped dramatically at least here in Finland. Most people who are priced out of new EV market simply don't buy any new car at all, and the average age of cars is climbing fast. Either way, few people are looking for new ICE vehicles. No point buying outdated tech new, when the used car market has perfectly good ICE vehicles that perform just the same.
Guess which three items out of that list I do not want.
Over 25% of vehicles sold world-wide were electric in 2025, and that percentage is steadily increasing. So VW & Ford were "too hot", Honda is looking like "too cold" and Toyota might be the "just right" of the three bears.
I'll pay triple for a non software defined vehicle that doesn't track me and can't be touched by the dealer once I purchase it. My one SDV (Tesla) is still on FSD from 2023 because the newer versions are terrible judging from the comments on the Tesla forums.
However I don't think Tesla's SFD is inevitable, or any other carmakers; for all I know, they're so bad they shouldn't be sold. It's early days. This or that brand might go out of business. But within 100 years, self-driving will conquer the world.
300k subscribers that pay $100 per month must be..? Imaginary? Wrong?