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More surveillance! You know this will also be an ad billboard.
> Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU. Apple is working constructively with the EU in an attempt to find a path forward.

It's interesting that they consider that this product would be unusable without Siri AI. I've used a Google Nest Hub for years, and I don't think it needs AI to be useful?

> It's interesting that they consider that this product would be unusable without Siri AI.

They might be perfectly useable but not profitable enough

The rumor is that this has been ready for 1-2 years and was waiting on "good Siri" before they would/could release it. So it follows that if they aren't releasing "good Siri" in the EU that this device wouldn't be available.
i would love a dashboard for my smart home, but even as a fanboy of Apple i feel like HomeView doesnt do much, i'll just buy an eink screen, attach a esp32 of sorts and have it the way i want it without additional mics and shit
The Google Nest Hub is legal in the EU because you can install whatever AI agent you want on it.
Really? I have one, but I'm not aware of a way to swap out Google Home/Gemini for anything else.
I don’t really understand why we need this. Why another screen? iPhones, iPads, Mac’s and now another one for the kitchen.
I gave up with these questions, some people will consume and buy anything offered to them. I know obese people who do 0 sport and 0 effort to improve yet buy $800+ apple watch ultra for """health""" reasons...

Make it shiny enough, give people an easy way to rationalise the purchase and they'll buy your shit.

One personal use case is I have my home set up with smart lights. My family can control the lights from our phones, but friends and extended family cannot. Having a dedicated device like this gives others the ability to control home automations too.
Their video ad wasn't convincing either. It was about a family chatting in the kitchen and using the device in the middle of it.

It seemed incredibly fake to me, and I couldn't identify a single interesting use case.

I thought the "ping my keys" was cool until I took out my phone and asked Siri to "ping my keys" and it worked (I do have the iOS beta with the newer Siri fwiw if you try and it doesn't work).
I wish the AirTag made a noise that was locatable instead of seeming to come from everywhere at once
The Find My app actually gives really good directions.
Yeah, I wish it could do that range-finding trick with a phone, almost worth putting an AirTag case on your phone just for that.

The noise is useless, however, I've been "within a foot" of the keys for 5+ minutes trying to find them - often the best is to have one person start moving things whilst the other watches the phone and screams when it says "it's moving".

This would actually be helpful in the kitchen for following recipes, but the screen is too small.
It's not designed as a product you need. Neither is iPad or Apple Watch.
>Why another screen?

One of the motivations is to have a "master controller and dashboard" for the (smart-) home that's conveniently always attached and connected to the house itself.

Consider that many houses already have wall-mounted control panels in the main hallway or kitchen for the burglar alarm or thermostat. Replace that with an all-in-one smarthome touchscreen that configures the same security system as well as everything else ... HVAC, lights, blinds, door cam video feed, etc.

Examples of that concept from other home automation companies such as Crestron, Savant, Control4, etc:

https://www.google.com/search?q=Crestron+home+touchscreen+ho...

https://www.google.com/search?q=Savant+touchscreen+home&tbm=...

https://www.google.com/search?q=Control4+touchscreen+home&tb...

Apple's product marketing pages for HomeView at the moment don't heavily promote the idea of customized programming for home automations (HomeKit API) to compete with Crestron/Savant but many observers thinks Apple wants to expand into that space.

A lot of homeowners don't want to be locked in with Crestron/Savant. Yes, Apple is itself also a "walled garden" but it's a more palatable lock-in situation than the ridiculous re-programming fees that Crestron dealers charge for every little change.

Didn't even occur to me to look for a purpose-built smart home console. I just mounted an old iPad to the wall.
>Didn't even occur to me to look for a purpose-built smart home console.

Sorry for not being clear. The Crestron/Savant panels are not typically purchases separately as 1 item. They're installed by certified system integrators as part of a larger package where they wire up the whole house (often new construction).

There have been rumblings and predictions that Apple could expand HomeKit's capabilities to eventually be a real alternative to Crestron/Savant. The previous iterations of HomePod and Apple TV acting as a home hub really wasn't a credible threat but a new product like HomeView is a step closer to the "professional smarthome automation" space. E.g. Apple offering a wall-mounted PoE option is evidence of that.

Yeah, a lot of people are using old iPads for this sort of thing. That seems to be the biggest competitor to HomeView is "old iPad mounted somewhere". The multi-user Face ID seems a big differentiator in that competition and might for some be a good reason to upgrade that old iPad to something newer.
unless you are not into home automation you cannot understand how useful this is. Years ago I bought a slightly broken Ipad Pro just to hang it on the wall and control by lights.
Because they need new customers.
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Not clear if it can run iOS apps at all?
Nope, just Apple apps, but they support streaming audio from compatible iPhone apps (probably anything that can integrate to normal system audio, so your podcast app). I imagine they might open this to 3rd party _widgets_ in the future.
> The privacy every home and everyone deserves.

Sure.

Can I run HomeAssistant in Kiosk mode on this thing? The only use case I can think of.
Nope, Apple-apps only for now. If I could run HA I'd be much more interested.
No mention of the RAM size.

Thinking if the RAM is good, this is a great jailbreak target with an A18 chip for only $299.

I didn't think of this. Should work though. Maybe get MacOS running. Who knows
It's almost certainly 8GB -- the A18 and all A series chips in recent history have the DRAM directly integrated into the package at TSMC
Good luck. AFAIK, there are no reliable jailbreaks for the previous generation of AppleTV 4k devices. This is probably locked down at least as well as that.
Siri though, why not allow Claude, openai or Grok as the assistant.
Because this would be revealing that king is naked. Just like some of comments note how siri responds to simple requests like "heres what i found on web". This is infuriating especially when you're in opposite corner of the room or are driving. you are the VOICE assistant.
First impressions -- i do not quite like the physical product's shape and look.
iPhone 13 mini, ios 27.0.1, and Siri turned on the ceiling fan along with the lights when I asked Siri to turn on the bedroom lights. Don’t see any reason to believe Siri claims.
> Siri AI. A personal assistant that helps you find what you need and get more done.1

> Usage limits may apply.

What a great way to start out, to openly flag that people shouldn't rely on it, as it can be pulled away from you without notice. Feels very atypical of Apple, are they starting to get short on cash or what's going on?

wait what? why is Apple doing what google and amazon did 10 years ago ?!
They're out of ideas, the only thing left for product people there is to fill the gap of devices their competitors also offer. We're at peak "I ONLY BUY APPLE" fandom, so they make devices now for people who think they need Apple everything. Since these fans will always buy it, there is no incentive to make it a well crafted or even original or useful product. Just slap the damn Apple logo on it and use up the money budgeted for the year.
Has anyone successfully jailbroken Amazon Echo and Google Home devices to make them Claude/ChatGPT assistants without any telemetry/dependency on Amazon/Google respectively.
Yes, but only older models. I looked into getting a Show 5 to use with Home Assistant but I don't love building on/relying on deprecated hardware no longer in production with no hope of jailbreaks for the newer versions (different tech stack IIRC).
It's shocking to me it doesn't support apps from the AppStore nor any kind of (video) media streaming.

Otherwise looks like an ideal kitchen TV/Movie playback device.

Seems like a great way to sell you the homeview two times.
Finally a device to watch movies in the comfort of my kitchen...
I wouldn't watch a movie in my kitchen but I regularly watch YouTube or a TV show on an iPad while cooking or cleaning.
I was so ready to buy one of these things on day one to replace the iPad that awkwardly sits on the side in my kitchen and they completely missed that relatively simple target. All I really want is a device that will accept AirPlay video in my kitchen with a decent speaker or two.
I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media
I think it does/will? There's an image of it showing the Pluribus image an S1E1 listing. Unless that is acting as a remote for an Apple TV?
That is an image of listening to the Pluribus podcast about Pluribus. It shows that it supports the Podcast app.

But the general impression from a lot of this is HomeView seems to be trying to position itself as something like WatchOS where it hands off stuff to/from a user's iPhones/iPads. So it should likely support apps, but they may be more like Watch apps/faces/complications and CarPlay apps.

Because that would require a lot of RAM for the multi-user switch to work flawlessly. They cheap out and force the processing onto your iPhone. It's a glory square CarPlay screen ..
To me it looks more like an overgrown Apple Watch than a CarPlays screen.
I bet it'll use the CarPlay model, you have YouTube on your iPhone, it'll appear on the HomeView

Otherwise, my Google Nest is going nowhere

For a moment I thought I clicked on a parody web site.
This device feels so late to the game that I’m not sure why Apple is bothering. Amazon entered this market segment 9 and a half years ago.
Okay... they "entered" it but is it a solved market segment and no one wants something better? What's your point?
I am unsure what Apple's core differentiator is intended to be for this product. "I wanted an Alexa but it wasn't personal enough" perhaps? It just feels like the fad for replacing the family computer with a kitchen appliance came and went.
And Amazon have effectively left it because they couldn't work out a way to turn all those purchases into a stream of shopping purchases on Amazon.com. And in the intervening years they've enshittified those devices by becoming increasingly intrusive with adds and "did you know..." interjections to try and squeeze whatever engagement they can.

Apple doesn't typically have the same incentives. It could turn out to be the perfect timing to fill the vacuum Amazon is leaving.

It's not even a very functional size. Honestly makes me go why not just get a phone charging mount by my HomePod in the kitchen and save $300. Plus add on a mount and charger and it's $400. No thanks
Some chonky bezel. Not hard to imagine how gen 2 will look.
The thing on the stand is goofy, partly because it's like a large Apple Watch. Especially goofy when it's pictured with a hand, and it isn't actually all that big. But their wall mounted design looks interesting, kind of for the same reason? Aesthetically it immediately makes me think of a wall clock, which tells me exactly where it belongs. I kind of feel like they should lead with that one. (Although maybe they should be honest that it obviously needs a power cable).
I got an iPad mini a few years ago and tried to use it like this. There’s almost no actual utility to it that “Siri set a timer for 12 minutes” or “Siri what’s the weather like” doesn’t already do on my phone.
The only viable use-case I see for it is having one in every room of the house playing the Godfather part 1, 24/7 in a loop.
Most rational. Fight Club might be a better choice if you have children. Give them someone to look up to.
Note the positioning for this is different: imperfect family, non-pristine home, dirty clothes.
This is a nice design, and a very aggressive price. I like the design enough I'm interpreting that price as a sign Apple's serious about getting these into a lot of homes.. I wasn't thinking I'd buy one of these, but I changed my mind looking at the pitch -- at this price it's sort of a 'hmm, I could imagine wanting one of those in X room'.

I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.

$299 is aggressive? Nest Hub is $99.
Its the same price as an Apple TV 4K, 4th gen. Which is twice the price of the previous generation.

RAMpocalypse sucks.

Nest Hub was $99, and is now perpetually out of stock. AFAICT it's discontinued. Which is strange, and a shame, because it's a great product. People are paying similar prices for digital picture frames with a cloud service, which the nest hub can do with a little bit of config, and a bunch more.
Nest hub also likely does little locally and sends everything to Google.
You seem to be comparing that to a full tablet running home assistant ?

That would be a whole different category of device and surely not at 300 USD.

If you dig into the tech specs it lists a Thread radio, and the footnote says "compatible with HomeKit- or Matter-enabled Thread accessories only", so that might be another intended purpose of it. Which makes some sense: most people see an Apple TV as outdated because "why do I need a cable/streaming box? I have apps on my TV"; and the HomePod mini is still seen as unnecessary because "I don't use Siri". This thing having a home dashboard/schedule is an opening to people buying a HomeKit/Matter hub.
I kind of like the idea of this for a home phone replacement and a good way for our family to communicate as we get more comfortable with leaving the kids home alone. But it won’t be able to call 911 and I do not trust it.

Makes me even happier I just installed a red wall phone with an armored cable and signed up for ooma’s cheap plan. 911 access and we have no need for whitelisting. Always have outgoing and default to ringer off. Can turn it on (satisfying slider) if we are leaving the kids for a bit and they can have fun hanging up on any spam while we are out.

Where does it say it won't be able to call 911?
I am assuming but as far as I am aware that would be some separate app/service. You need a number that is locally registered so it routes to the correct dispatcher.
Can't iPads call 911 somehow? They don't have a cell modem. I've never really thought about it though...
Even iPads with a cellular modem only have data enabled. Calling anyone, including 911, from an iPad requires some setup of Wi-Fi Calling ahead of time with a paired iPhone on the same Apple account: https://support.apple.com/en-us/108066
I think any HomePod can call 911, so I assume this one will be able to as well, but yeah, it requires an iPhone within connection range. So not for kids left alone unless they have a phone.